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Peacock wildcard game was the most-streamed live event in US history
Posted on 1/16/24 at 10:32 am
Posted on 1/16/24 at 10:32 am
quote:
The “Peacock Exclusive Wild Card” game garnered 23 million total viewers (including local TV broadcasts), according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game.
The streamer had its ”largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices,” NBC said, but it didn’t reveal how many new subscribers were added.
For comparison the Cowboys/Packers game had 40 million viewers. My guess is that total streaming for the Chiefs/Phins game was well over 30 million if folks watching illegal streams, like I may or may not have done, were added.
CNN Business
27
Posted on 1/16/24 at 10:35 am to Diseasefreeforall
quote:
The “Peacock Exclusive Wild Card” game garnered 23 million total viewers
quote:
For comparison the Cowboys/Packers game had 40 million viewers.
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
Posted on 1/16/24 at 10:35 am to Diseasefreeforall
quote:
but it didn’t reveal how many new subscribers were added.
this is what i want to know.
Posted on 1/16/24 at 10:36 am to Diseasefreeforall
Yeah, I am not buying that 30% of all internet traffic was being used for that game. 
That alone should raise a red flag on these bullshite “stats”.
That alone should raise a red flag on these bullshite “stats”.
This post was edited on 1/16/24 at 10:37 am
Posted on 1/16/24 at 10:36 am to Diseasefreeforall
quote:
but it didn’t reveal how many new subscribers were added.
I wonder why.
Posted on 1/16/24 at 10:38 am to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
With userID sharing, probably not in reality. Eyes still watched the ads.
Posted on 1/16/24 at 10:38 am to Diseasefreeforall
Cowboys/packers had no reason for some to stream that's why. NBC on cable
Posted on 1/16/24 at 10:43 am to Zanzibaw
quote:
they lost out on roughly 15 million viewers. Smashing success.
Did the 40M from packers game pay 5.99 to watch?
I think they’ll consider the $138M from monthly subscriptions a success
Posted on 1/16/24 at 10:44 am to Diseasefreeforall
bullshite
Posted on 1/16/24 at 10:45 am to Diseasefreeforall
get ready for every game to be PPV
Posted on 1/16/24 at 10:45 am to PeteRose
quote:
I wonder why.
Yeah with 30 million subscribers at year's end, you gotta figure that a significant percentage of the 16.5 million concurrent devices that watched the game were already subscribed.
I doubt one game added much to current subscriber retention so, if not, they would have needed 18.4 million new subscribers to pay for one month to break even on what they paid for the game, which they surely fell short of so the question would be how many months they could eek out of any new subscribers they picked up.
Seems like a money losing proposition, which is par for the course in streaming.
Posted on 1/16/24 at 10:46 am to Diseasefreeforall
If half of those numbers signed up week of...(11.5m)($5.99) = $68 million. I'm totally out of touch with streaming, I have no clue who uses Peacock.
NBC pays 2 billion a year for NFL games. I assume they air 20 or so games a year. So they pay $100m per game plus Superbowl every 3-4 years. Who knows if it worked out for them.
NBC pays 2 billion a year for NFL games. I assume they air 20 or so games a year. So they pay $100m per game plus Superbowl every 3-4 years. Who knows if it worked out for them.
This post was edited on 1/16/24 at 10:48 am
Posted on 1/16/24 at 10:48 am to Ssubba
The question one has to ask is if they would have made more in ad revenue on NBC in lieu of the subscriptions (and those ongoing) that they gained.
Posted on 1/16/24 at 10:52 am to KosmoCramer
quote:
The question one has to ask is if they would have made more in ad revenue on NBC in lieu of the subscriptions (and those ongoing) that they gained.
I'm sure NBC viewed this playoff game as a large advertisement fee for their Peacock service. Would need to know Peacock's budget for this sort of thing to know if this was a success.
Posted on 1/16/24 at 10:52 am to Diseasefreeforall
People need to quit giving in to all this nickel and dime bullshite. I have Amazon prime so I get that one for free but I refuse to download another streaming service to watch NFL
Posted on 1/16/24 at 10:57 am to Diseasefreeforall
God damn Swifties
Posted on 1/16/24 at 11:05 am to Zanzibaw
quote:
For comparison the Cowboys/Packers game had 40 million viewers.
But half of that viewership are viewers the networks don’t want
Posted on 1/16/24 at 11:05 am to Diseasefreeforall
Congrats on the successful extortion
Posted on 1/16/24 at 11:07 am to Zanzibaw
quote:
So by streaming the game, they lost out on roughly 15 million viewers. Smashing success.
it’s not that simple, Cowboys and Packers (especially Cowboys) are larger draws so it’s not fair to compare to that number.
less viewers but the added revenue from the subscriptions is the balance for profitability…the NFL sold the rights so they don’t care, it’s on NBC to break even with a pay per view/subscription WITh ads model (which is the unique aspect here) vs just over the air broadcast while selling ads
only NBC with their numbers will known if it’s a success or not, especially if there’s residual revenue from a certain percent that will continue to subscribe
Posted on 1/16/24 at 11:25 am to Diseasefreeforall
It was the trial ballon. Execs are happy fans won’t be……
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