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NBA television ratings 'unremarkable' after solid start in return

Posted on 8/9/20 at 12:50 pm
Posted by Bench McElroy
Member since Nov 2009
33942 posts
Posted on 8/9/20 at 12:50 pm
quote:

After a strong return Thursday, NBA ratings over the weekend were pretty ordinary.

The NBA restart at Walt Disney World averaged 1.86 million viewers across ABC, ESPN and TNT through Monday, up 14% from the networks’ average before the league suspended its season in March (1.63M). That is despite all of the games co-existing with local RSN coverage in the participating markets.

After night one of the restart jumped 109% over TNT’s season average, weekend games on ESPN and ABC were in line with — or below — the networks’ pre-hiatus norm.

On ABC Sunday, Bucks-Rockets averaged a 1.5 rating and 2.44 million viewers and Blazers-Celtics a 1.1 and 1.66 million — both below the network’s pre-hiatus average of 3.20 million (which includes three Christmas Day games). Bucks-Rockets ranks as the eighth-most watched of ABC’s 16 windows this season and Blazers-Celtics third-to-last.

It is worth noting that the level of households using televisions (HUT) is seven percent lower in July than in March and April, when the season was originally scheduled to conclude.


LINK
Posted by CBandits82
Lurker since May 2008
Member since May 2012
54094 posts
Posted on 8/9/20 at 12:52 pm to
Golf is kicking NBAs arse in ratings.
Posted by High C
viewing the fall....
Member since Nov 2012
53807 posts
Posted on 8/9/20 at 12:54 pm to
Posted by haikarate
Member since May 2011
1515 posts
Posted on 8/9/20 at 12:56 pm to
Can't upvote OP enough
Posted by WestCoastAg
Member since Oct 2012
145165 posts
Posted on 8/9/20 at 12:56 pm to
quote:

Golf is kicking NBAs arse in ratings.
I mean, they are seeing a bigger increase than the NBA is but the NBA is still beating golf
Posted by Boomshockalocka
Member since Feb 2004
59695 posts
Posted on 8/9/20 at 12:58 pm to
Nba knew it was losing fans and they are fine with it in order to be on the right side of history.
Posted by Klark Kent
Houston via BR
Member since Jan 2008
66828 posts
Posted on 8/9/20 at 12:59 pm to
quote:

the right side of history.


an opinion.
Posted by Boomshockalocka
Member since Feb 2004
59695 posts
Posted on 8/9/20 at 1:00 pm to
Being on the side that believes in racial equality is certainly the right side of history.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
54094 posts
Posted on 8/9/20 at 1:02 pm to
quote:

I mean, they are seeing a bigger increase than the NBA is but the NBA is still beating golf


Almost 4 million people watched the Thursday opening round of the Charles Schwabb Cup, a random tour stop
Posted by Macintosh504
Leveraging Salaries University
Member since Sep 2011
52614 posts
Posted on 8/9/20 at 1:02 pm to
Nba really isn’t that popular in the states
Posted by Mr Perfect
Member since Mar 2010
17836 posts
Posted on 8/9/20 at 1:03 pm to
quote:

Golf is kicking NBAs arse in ratings.


stop lying
Posted by WestCoastAg
Member since Oct 2012
145165 posts
Posted on 8/9/20 at 1:04 pm to
So what the NBA and MLB did on their return?
Posted by ChunkyLover54
Member since Apr 2015
6529 posts
Posted on 8/9/20 at 1:05 pm to
quote:

Being on the side that believes in racial equality is certainly the right side of history.


Wait, you think there are too many black players?
Posted by Klark Kent
Houston via BR
Member since Jan 2008
66828 posts
Posted on 8/9/20 at 1:05 pm to
quote:

Being on the side that believes in racial equality is certainly the right side of history.


And the vast majority of Americans, including myself, have agreed with this sentiment since the Civil Right’s movements. I’m glad the NBA has decided to join us.
This post was edited on 8/9/20 at 1:07 pm
Posted by MurderHornet
Beaumont, TX
Member since Jun 2020
411 posts
Posted on 8/9/20 at 1:06 pm to
I used to really like the NBA but them playing in a empty bubble seems boring as shite.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
54094 posts
Posted on 8/9/20 at 1:06 pm to
I mean 5 million people just watched the Memorial, to say the NBA is beating golf is a false statement.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
54094 posts
Posted on 8/9/20 at 1:06 pm to
quote:

stop lying
I’m posting numbers man
Posted by WestCoastAg
Member since Oct 2012
145165 posts
Posted on 8/9/20 at 1:07 pm to
Since the NBA has returned, how many golf events have beat it in ratings?
This post was edited on 8/9/20 at 1:07 pm
Posted by bigman334
Member since Jul 2013
2417 posts
Posted on 8/9/20 at 1:07 pm to
i'm loving it. great games and individual performances. the playoffs are going to be very interesting.
Posted by Tiny Rick
In a vat in the garage
Member since Jan 2016
1517 posts
Posted on 8/9/20 at 1:10 pm to
quote:

Golf is kicking NBAs arse in ratings


I want this to be true. Hell at this point I’d take Johnsonville Cornhole tournaments being the ratings dominant sport if it meant I didn’t have to listen to everyone’s political views about it. Sports have always been a release from the every day mental grind at work/school/home life and that is no longer the case as they shove shite down the average person’s throat when most of us just simply want to unwind and enjoy elite athletes competing at the top of their sport.
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