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Naomi Osaka set to sign largest endorsement deal ever for women’s tennis player
Posted on 9/19/18 at 11:56 pm
Posted on 9/19/18 at 11:56 pm
quote:
As London's The Times reported this week, this year's women's champ is set to sign a new clothing deal with the company, and not just any clothing deal -- the largest in the history of women's tennis, worth $8.5 million per year:
Osaka, from Japan, already had significant marketability as an Asian star, and that will only increase after her US Open success. The 20-year-old's clothing contract with Adidas is up for renewal at the end of this year, while an announcement is due on Thursday on a new partnership with a global automobile company. Bonuses will now (also) be triggered in her existing deals — Yonex, Citizen and Nissin Foods Group are among her sponsors.
Williams herself was ranked atop Forbes' most recent list of highest-paid female athletes with approximately $18 million in 2017-18 earnings. According to Chief Marketer, she is under contract with Nike for what was reported to be $55 million for up to eight years.
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Posted on 9/20/18 at 12:03 am to Bench McElroy
she just keeps on beating serena 
Posted on 9/20/18 at 12:05 am to Bench McElroy
Making. That. Money.
Posted on 9/20/18 at 12:05 am to Bench McElroy
quote:
As London's The Times reported this week, this year's women's champ is set to sign a new clothing deal with the company
I'm guessing hers will be the first athlete deal where her line isn't made in China.
quote:
[quote]
Osaka, from Japan, already had significant marketability as an Asian star
Author doesn't know Asia. It's not - oh gee, you fit an American census profile, we are now best friends.
But she'll be a Japanese hit...oh wait, they sort of hate corrupting as they call it.
She's targeted to the American audience (where inter-marriage is no big deal compared to Asia) not the Asian audience if people have travelled and know their history of reception from outsiders and the issue of race in Asia. Bi-racial Japanese being huge in China or Japan...damn, ain't nobody watch Kill Bill?
This post was edited on 9/20/18 at 12:13 am
Posted on 9/20/18 at 12:07 am to Bench McElroy
Makes sense. She's a marketer's dream right now. Young, talented, and racially diverse to appeal to multiple demographics.
Posted on 9/20/18 at 12:10 am to Bench McElroy
Racist and sexist against Serena.
Posted on 9/20/18 at 1:17 am to mizzoubuckeyeiowa
quote:
Bi-racial Japanese being huge in China or Japan...damn,
People in Japan have been very supportive and positive of her Japanese heritage. They loved it when she tried to speak a little Japanese. I’m aware of the racist attitudes there, but it’s different for celebrities, especially following huge success.
Also, while you’re right that China might not care about her Japanese heritage, in the rest of Asia (and in Southeast Asia in particular) its a huge advantage. Japanese + American + Biracial is basically everything that Southeast Asians admire all rolled into one
Posted on 9/20/18 at 6:18 am to Bench McElroy
When asked for comment, Serena called Osaka a thief.
Posted on 9/20/18 at 6:21 am to xenythx
quote:
Makes sense. She's a marketer's dream right now. Young, talented, and racially diverse to appeal to multiple demographics.
Posted on 9/20/18 at 7:10 am to Bench McElroy
and not one picture of her in that article or in the OP.
Posted on 9/20/18 at 9:03 am to Bob Sacamano
Down vote for no picks to determine if she is worth it.
Posted on 9/20/18 at 9:08 am to WestCoastAg
Wonder if Serena will break her racquet in disgust, blame men & pout like a child.
?
?
Posted on 9/20/18 at 10:12 am to Bench McElroy
Perhaps the WNBA players need to pick a new sport.
Posted on 9/20/18 at 10:53 am to xenythx
quote:
Makes sense. She's a marketer's dream right now. Young, talented, and racially diverse to appeal to multiple demographics.
....and she seems pretty cool and humble. Unlike Serena.
Posted on 9/20/18 at 1:21 pm to Bench McElroy
quote:But she's from Florida
Osaka, from Japan, already had significant marketability as an Asian star, and that will only increase after her US Open success.
Posted on 9/20/18 at 3:14 pm to MontyFranklyn
She was born in Japan. She moved here at age 3.
Her mother’s entire family resides in Japan.
There is literally no part of her that is America.
Her mother’s entire family resides in Japan.
There is literally no part of her that is America.
Posted on 9/20/18 at 3:18 pm to FightnBobLafollette
Her dad is Haitian and she was raised in the home with her Haitian grandmother. She claims Florida herself
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Posted on 9/20/18 at 3:35 pm to TigerPride10
quote:True. Instead of referencing Kill Bill, he should've looked at how Hines Ward was treated in Korea when he came back as a super bowl champ vs how his family was treated when he was a child.
but it’s different for celebrities, especially following huge success.
Posted on 9/20/18 at 3:52 pm to Bob Sacamano
Slipped it barely onto the first page.
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