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Interesting chart on media rights and each league’s cost per viewer
Posted on 5/3/26 at 10:42 am
Posted on 5/3/26 at 10:42 am
Saw this mentioned on Trey Wingo’s podcast and thought it was worth sharing with all the media rights positioning going on.
Note that these are US numbers only.
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A breakdown of sports leagues, average viewers with an overlay of their media rights + average cost per viewer … sheds light on the current sports rights market.
NFL - ~18.7M - ~$10B/yr - ~$535 per viewer
College Football - ~5–7M - ~$3B/yr - ~$430–600 per viewer
NBA - ~1.5–2M - ~$6–7B/yr - ~$3,500–4,500 per viewer
MLB - ~2M - ~$1.8B/yr - ~$900 per viewer
Golf - ~2–3M - ~$700M/yr - ~$230–350 per viewer
WNBA - ~1.2M - ~$200M/yr - ~$165 per viewer
Tennis - ~1M - fragmented - N/A
MLS - ~0.7M - ~$250M/yr - ~$350 per viewer
NHL - ~0.6–0.7M - ~$625M/yr - ~$900–1,040 per viewer
Note that these are US numbers only.
This post was edited on 5/3/26 at 10:43 am
6
Posted on 5/3/26 at 10:48 am to Kinderman
Seems like Disney really overpaid for the NBA ($4500 per viewer)
Posted on 5/3/26 at 10:55 am to Kinderman
Hard to believe that many people watch the WNBA. I don’t think I’ve ever met anyone who watched a game.
Posted on 5/3/26 at 11:06 am to bird35
A lot of the numbers are off, especially the WNBA, and the methodology is bad.
They WNBA total only increases by 25 percent from whatever the regular viewer watched versus the championship? Meanwhile everything is up 5-7X. There is no way.
Also the appeal of the NBA is how many times you show games per week. That’s being compared to tennis majors. Average viewership is a clunky metric because it doesn’t factor in how many viewings.
They WNBA total only increases by 25 percent from whatever the regular viewer watched versus the championship? Meanwhile everything is up 5-7X. There is no way.
Also the appeal of the NBA is how many times you show games per week. That’s being compared to tennis majors. Average viewership is a clunky metric because it doesn’t factor in how many viewings.
Posted on 5/3/26 at 11:10 am to bird35
quote:
Hard to believe that many people watch the WNBA. I don’t think I’ve ever met anyone who watched a game.
To be fair, 1.2M is only 0.34% of the total population. So if you have a crowd of 1,000 people, 3 watch the WNBA.
Posted on 5/3/26 at 11:12 am to Kinderman
the next NFL deals will be massive!
10B a year is nuts but way under what they should be getting compared to other leagues(no way should the NBA be getting more than half of what the NFL gets)
And CBS is the next team at the table and the NFL is trying to get NBC, Fox, and Amazon to renegotiate early. (ESPN/Disney has rights for 9 more years, though)
10B a year is nuts but way under what they should be getting compared to other leagues(no way should the NBA be getting more than half of what the NFL gets)
And CBS is the next team at the table and the NFL is trying to get NBC, Fox, and Amazon to renegotiate early. (ESPN/Disney has rights for 9 more years, though)
Posted on 5/3/26 at 12:11 pm to Kinderman
Wonder what the percentage of games is included in both NBA and Wnbs.
Golf is a bit surprising. Glad to see their ratings are solid.
Golf is a bit surprising. Glad to see their ratings are solid.
Posted on 5/4/26 at 5:50 am to Kinderman
It seems that MLS is more popular than NHL… yet NHL is considered the 4th major sport but soccer isn’t.
Posted on 5/4/26 at 10:27 am to Keys Open Doors
quote:
They WNBA total only increases by 25 percent from whatever the regular viewer watched versus the championship? Meanwhile everything is up 5-7X. There is no way.
Probably a lot fewer neutral fans watching the WNBA championship compared to other sports.
Posted on 5/4/26 at 10:42 am to Kinderman
Nascar should be in there but maybe they don’t look at it like a sports league? They avg close to 2.5 to 3m a race.
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