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re: Big 12 going full NASCAR - football will be known as the Monster Energy Big 12 Football
Posted on 7/7/26 at 8:33 pm to Dr RC
Posted on 7/7/26 at 8:33 pm to Dr RC
They could just cancel "collegiate" sports at this point and I largely wouldn't care. Watching corporations and investment capital firms run semi-professional football through public universities is so fricking off putting.
"Oh come on, you would miss it if it were gone!"
It's already gone, and yes I miss it.
"Oh come on, you would miss it if it were gone!"
It's already gone, and yes I miss it.
This post was edited on 7/8/26 at 2:57 pm
1
Posted on 7/7/26 at 9:48 pm to StansberryRules
The schools can still go out and get their own jersey sponsors and they absolutely will because this deal is terrible. Most of the conference will end up with multiple patches. Kansas basketball will absolutely be able to get a patch deal that will bring in more than what this Monster deal with pay the school.
This post was edited on 7/7/26 at 9:51 pm
Posted on 7/7/26 at 10:43 pm to Dr RC
That sounds and will predictably look stupid as frick. I can't wait to find out what is whored out next.
Posted on 7/7/26 at 11:30 pm to Dr RC
For 20 million a year split between all teams 
Posted on 7/8/26 at 7:29 am to saintsfan22
quote:Thats a steal for Monster. And I’m sure its going to look tacky as hell because most of the schools will probably get their own individual sponsors with an additional jersey patch and logos on the field or court.
Jersey patches in football and m/w basketball and field/court logo
Posted on 7/8/26 at 8:08 am to southern_hospitality
quote:Waffle House and Zyn
So how long until the "Buc-ees Southeastern Conference"?
Posted on 7/8/26 at 8:47 am to Tiger Prawn
quote:
Thats a steal for Monster. And I’m sure its going to look tacky as hell because most of the schools will probably get their own individual sponsors with an additional jersey patch and logos on the field or court.
They’re doing this, but you know who isn’t? My old high school and the Saints
Posted on 7/8/26 at 4:27 pm to Dr RC
quote:
[Wheeler] Kansas State AD Gene Taylor said he's seen mock-ups of the Monster Big 12 patch that will be on uniforms. Said they aren't as bad as the biggest skeptic might think. They are required to be the Monster green. The logo can't be changed to purple or white.
Posted on 7/8/26 at 4:33 pm to Dr RC
quote:
Big 12 going full NASCAR - football will be known as the Monster Energy Big 12 Football
Beats losing if they get more studs on the field because of it.
Posted on 7/8/26 at 4:44 pm to Globetrotter747
quote:
Beats losing if they get more studs on the field because of it.
1 mil might be good for half of what you need for a lone high caliber player in football and men's basketball. It's really only a good payout if they give it all to the women's basketball team, which they obviously won't.
Posted on 7/8/26 at 4:57 pm to Dr RC
Why the frick not, more money for each conference member.
SEC and b1g will be next. they just haven't hit their price yet. Oh wait, we had conferences who were going to sell their soul to investment firms and the fricking saudis for christs sake, and this bothers you???
SEC and b1g will be next. they just haven't hit their price yet. Oh wait, we had conferences who were going to sell their soul to investment firms and the fricking saudis for christs sake, and this bothers you???
Posted on 7/8/26 at 10:22 pm to Dr RC
For Monster it’s a Monster steal, a gigantic footprint in 10 states for 3/4 of the calendar year.
Loading Twitter/X Embed...
If tweet fails to load, click here.Posted on 7/8/26 at 11:28 pm to Boomdaddy65201
Yeahhh, if you’re gonna sell out you might as well sell high versus practically giving it away. That seems like a huge misjudgment on the big 12’s part, you would think they could’ve gotten way more from another sponsor.
(My opinion still holds that this is all fricking stupid either way. It’s tacky as hell. And it’s no longer the pure college sports we once knew, nor will it be again.)
(My opinion still holds that this is all fricking stupid either way. It’s tacky as hell. And it’s no longer the pure college sports we once knew, nor will it be again.)
Posted on 7/9/26 at 12:32 am to MasterAbe1
So not only will teams in the Big 12 have Monster patches on their jerseys, teams will also have other ad sponsors on them as well. fricking yikes.
Posted on 7/9/26 at 2:42 am to Ed Osteen
quote:
For 20 million a year split between all teams
It wasn't that long ago Memphis offered $200m to join for 5 years, would have taken zero TV money, and would have given the Big 12 the right to vote them out after the 5 year trial if they created no value. They said no.
Now they are suddenly somehow so desperate for cash they willing to sell themselves to Monster Energy for an amount per team that won't even pay a single season of NIL for a starting QB.
This post was edited on 7/9/26 at 2:44 am
Posted on 7/9/26 at 6:03 am to CRDNLSCHMCPSN11
quote:Wait until they start taking the name off the jerseys and putting corporate logos across the chest. The patch is nothing - wait until they're playing in soccer/nascar uniforms.
I can't wait to find out what is whored out next.
Posted on 7/9/26 at 8:47 am to Dr RC
They hired Yormark to do this and knew what they were getting. Other conferences to follow suit.
If fans put up with NIL and the portal they’ll put up with this and get used to it quickly like everything else. Sad, but that’s reality.
If fans put up with NIL and the portal they’ll put up with this and get used to it quickly like everything else. Sad, but that’s reality.
Posted on 7/10/26 at 7:31 am to Dr RC
quote:
Monster Energy Big 12 Football
I think I actually love it. Posted on 7/10/26 at 7:33 am to TejasHorn
quote:
Other conferences to follow suit.
100%. Only real question is, will the SEC try to go classy and have a bank or an insurance company be the named sponsor, or are we going to get the Love’s Truck Stops Southeastern Conference? I don’t know which would be less offensive honestly.
Posted on 7/10/26 at 7:34 am to hg
quote:
So not only will teams in the Big 12 have Monster patches on their jerseys, teams will also have other ad sponsors on them as well. fricking yikes.
Can’t wait for Red Bull to sponsor a team
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