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Ok Money Board - NIL related

Posted on 7/1/21 at 8:48 am
Posted by Brobocop
Baton Rouge, LA
Member since Feb 2018
1905 posts
Posted on 7/1/21 at 8:48 am
How do we profit off of this?

I feel like the Name, Image, and Likeness market will explode with business/monetary opportunities for non-college athletes.

Lets hear it.
Posted by Powerman
Member since Jan 2004
162258 posts
Posted on 7/1/21 at 9:09 am to
quote:

I feel like the Name, Image, and Likeness market will explode with business/monetary opportunities for non-college athletes.


There was literally nothing preventing them from profiting on this before and now they have the college athletes to compete with

I'm not following you here
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
119408 posts
Posted on 7/1/21 at 9:13 am to
quote:

How do we profit off of this?



Be a college athlete
Posted by slackster
Houston
Member since Mar 2009
85109 posts
Posted on 7/1/21 at 9:14 am to
quote:

There was literally nothing preventing them from profiting on this before and now they have the college athletes to compete with

I'm not following you here


I think he’s basically saying investors have an opportunity here.
Posted by Brobocop
Baton Rouge, LA
Member since Feb 2018
1905 posts
Posted on 7/1/21 at 9:26 am to
Yes. I feel like there will a whole range of new business ideas relating to this.

ETA:
Branding, Marketing, Social Media, Financial advising, agents, etc. etc.

If you have video editing skills, you can be a college athlete's Will Stout.

Instead of one Brand (LSU), there are now 100s or 1000s of individual brands!
This post was edited on 7/1/21 at 9:29 am
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37140 posts
Posted on 7/1/21 at 9:42 am to
I'm really curious how this is going to work. Every dollar they are paid will come from a company's advertising / promotion budget. Are companies going to be increasing their budgets... or just spreading it around more?
Posted by lighter345
Member since Jan 2009
11865 posts
Posted on 7/1/21 at 9:45 am to
Are the players allow to use the college logos in their promotions or just wear a purple shirt or something?
Posted by LSUFanHouston
NOLA
Member since Jul 2009
37140 posts
Posted on 7/1/21 at 9:48 am to
quote:

Are the players allow to use the college logos in their promotions or just wear a purple shirt or something?


Looks like it will depend on state law... some expressly allow this, some expressly forbid this, some are silent.

My guess is most schools will try to restrict this unless state law forces them to allow it... unless the business is already sponsoring the school.
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
25455 posts
Posted on 7/1/21 at 9:58 am to
quote:

Branding, Marketing, Social Media, Financial advising, agents, etc. etc.

If you have video editing skills, you can be a college athlete's Will Stout.


All of this already exists en masse

quote:

Instead of one Brand (LSU), there are now 100s or 1000s of individual brands!


How many college players do you really think are going to be making big time money per year?

Last years top 6 NFL draft picks were

Trever Lawrence
Penei seul
Kyle Pitts
Zach Wilson
Justin fields
Jamar chase

The only one of those that could have made big time money is Lawrence and he was a 3 year starter famous before he stepped on campus. Fields probably get some national opportunity, but the others would all be local. While it would be nice as college kid to make $50k doing local spots and autographs there's not much outside opportunity there, especially New.

Same for basketball, there may be a handful of guys per year pulling in serious cheese.

The ones that are going to make huge money are the ones with a social following before or outside of their sport. I know there's a high school football player with 2 million tic toc followers that he will now be able to monetize. There's several female athletes who have brands either outside or tangentially related with several hundred thousand to several million tic toc or Instagram followers. One in particular is like some NAIA field hockey or some shite player
Posted by wutangfinancial
Treasure Valley
Member since Sep 2015
11181 posts
Posted on 7/1/21 at 10:00 am to
Y'all are only 10 years behind the curve on this
Posted by chowds4
baton rouge
Member since Jan 2005
8832 posts
Posted on 7/1/21 at 10:17 am to
Olivia “Livvy” dunne is about to get paid(even more)

Question- dunne has 1.1 million followers on Instagram. Was she being blocked advertisement payments b/c of her membership on the lsu gymnastics team before this week?
Posted by ks_nola
Bozeman
Member since Sep 2015
502 posts
Posted on 7/1/21 at 10:29 am to
At what point does a school claim they are entitled to a percentage of the athlete's pay due to the fact that they are more recognized because of their association with said school. especially in the case were athlete is allowed to use school brand.
Posted by Brobocop
Baton Rouge, LA
Member since Feb 2018
1905 posts
Posted on 7/1/21 at 10:33 am to
Lol the universities are already making massive profits off of these athletes.

The universities arguably need them as much (if not more) than the athletes need them now.

For example:
Olivia Dunne doesn’t need gymnastics anymore and she could still make bank.
Stingley could opt out and prob still make money.
Posted by wutangfinancial
Treasure Valley
Member since Sep 2015
11181 posts
Posted on 7/1/21 at 10:54 am to
I know that the football rant won't understand this question. But who exactly is going to give her money and why? Instahoes and influencers are completely different animals.
Posted by ks_nola
Bozeman
Member since Sep 2015
502 posts
Posted on 7/1/21 at 10:56 am to
Yes this is true. The issue seems circular. But would these athletes have the NIL without having a school? the 2 you mention no longer need the school but were they at this same level of NIL prior to joining their teams?

there really isn't a right or wrong but the whole concept points to the big time programs jumping to a new level
Posted by AUHighPlainsDrifter
South Carolina
Member since Sep 2017
3109 posts
Posted on 7/1/21 at 11:14 am to
quote:

but the whole concept points to the big time programs jumping to a new level


Yep. The gap between the haves and the have nots is going to widen even more.
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
25455 posts
Posted on 7/1/21 at 11:21 am to
quote:

Yep. The gap between the haves and the have nots is going to widen even more.



I don't think so. As I said in my last post, there's really only a handful of guys that are going to really profit off of this. Penei Sewell didn't give up a sack in like 2 years and outside of Eugene Oregon no one could pick him out of lineup even now.

There's going to be a couple of qbs and maybe a skill guy that will cash in. The rest will get enough to pay rent and have a nice bar tab every now and then, even awesome players.
Posted by tigercross
Member since Feb 2008
4918 posts
Posted on 7/1/21 at 4:31 pm to
quote:

But who exactly is going to give her money and why? Instahoes and influencers are completely different animals.


Probably the same people who give money to current influencers. "I'm an elite gymnast and wear my Whoop all the time. It tells me how well I sleep and how fast I am recovering so my coach and I can develop a better training plan." "I take Acme pre-workout supplement before every weightroom session and have seen huge gains!"
Posted by Jinks
Member since Apr 2018
555 posts
Posted on 7/1/21 at 4:39 pm to
Strippers and prostitutes will make bank
Posted by Powerman
Member since Jan 2004
162258 posts
Posted on 7/1/21 at 5:42 pm to
quote:

think he’s basically saying investors have an opportunity here.

Makes more sense. I thought he meant athletes that weren't in college
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