WSJ: LSU #1 in drinking Beer

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But when the LSU faithful invade other college towns, they have a nasty habit of leaving wreckage behind. They beat your football team. And then they drink your beer.

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That’s when LSU fans smashed their own record. By the time the game was over, Tiger Stadium had sold 60,687 beers, according to university records.

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LSU #1 in drinking Beer

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I always wondered how much would be consumed if Tiger Stadium could sell beer.

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Now the Tigers are playing the last game of the season in one American city that has never been confused for a place that would run out of alcohol. Sally Stiel, the LSU Alumni Association’s senior director of alumni engagement, says the group is used to working “very, very closely with food and beverage managers” to address their spiritual needs. This weekend required less work. “We’re not worried about New Orleans,” said Mignon Kastanos, the organization’s director of marketing.

The official alumni events before the game include an open bar at Walk-On’s Sports Bistreaux, a bar co-owned by an LSU alumnus and a local football aficionado named Drew Brees. Meanwhile, at the Bayou Beer Garden across town, bartenders have devised a highly sophisticated distributing method during LSU games, said owner David Demarest. They find some buckets and fill them with Bud Light and Miller Lite.

“Every bar is doing beer buckets,” Demarest said. “Even the wine bar.”

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