Kit Kat wins the Best Most Creative Shrinkflation Award of 2021

7.5 oz is 7.5 oz. If anything, the chocolate-to-wafer ratio is probably higher.

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7.5 oz is 7.5 oz. If anything, the chocolate-to-wafer ratio is probably higher.

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Where are you getting 7.5 oz for the size?

My bad. 7.37 oz.

I went to a local sandwich place I like yesterday and they were touting their "new bread". Yeah, it was the same tasting bread just 1/2 the size. I went back to the counter and told them I ordered the regular size, not the small. They said that's regular size...with the new bread! All of this after they've raised prices 25% during the pandemic. I told them they lost a customer.

Sucks but people need to put their foot down and let these businesses know how we feel about this crap.

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Would you rather the businesses raise prices? I think your blame is better served on the root of the problem.

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Go read it again. They raised prices 25% and then they later shrink the bread. I’m assuming at the same inflated prices.

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I'd also take a gander that chocolate costs more than wafers.

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Did we change the definition of gander now? When does it stop?

And they’ll still sell

There was a dark chocolate and mint flavored kit kat a while back.

It was awesome, and I dont like sweets (except dark chocolate).

You’d think we’d be less wasteful too.

The amount of food we waste is insane at various points in the supply and consumption pipelines.