Strange that GM is marketing their new step down tailgate

What a weird marketing approach. We cant refute the actual usefulness of a step to climb into the bed, but we can try to shame men into not wanting to use them.

"Hey pussy! You might want to crawl back up those steps and look for your balls. Burn!!"

Can’t speak for Fords step assist, but I like the step bumper on my Chevy.

Never understood why they dogged on Ford for it. Such a stupid thing to belittle.

Ford’s step is a complex contraption.

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Never understood why they dogged on Ford for it. Such a stupid thing to belittle.

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I miss my Ram box on my old truck. We'd fill it with beer for tailgating. Also had 2 ice chests under the back floor mat

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Would be funny if GM comes out with aluminum body trucks too after talking shite about them for years in their marketing.

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GM's doors, hood and tailgate are aluminum. They weren't stupid enough to make the bed out of aluminum like Ford.

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Being that they made it a point to make mock the idea when Ford did it 10 years ago.

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I think the Ford man step is gimmiky and stupid.

The bumper step is both more simple and easier to use.

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The real shock in that ad is that just 10 years ago MSRP was 20k.

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Bluetooth and heated leather seats are non negotiable items, baw.

The tailgate in the Denali is a bit more than a step. It was also completely stupid of Ford to ever use an aluminum bed.

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I think the Ford man step is gimmiky and stupid.

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How is it gimmicky?! Seems Like a pretty simple setup to me & I don’t even own a Ford. The GM bumper steps are simple enough but kinda useless cause most truck bumpers are 5 ft off the ground these days. The new GM tailgate step is overly complex and ridiculous as the commercial.