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Another Corporation, Reebok (Adidas), Jumps Into Politics – Against President Trump
Posted on 7/16/17 at 7:39 pm
Posted on 7/16/17 at 7:39 pm
LINK
President Trump created a stir amid his political opposition when he was reported to have told French first-lady Brigitte Macron: “you’re in such great shape“. Apparently, according to the ever-pliable rules of the virtue signaling political left, it is “sexist” to compliment a woman on her physical appearance.
Of course it didn’t take more than a news cycle for yet another corporate entity to jump head-first into the opportunity to attach their own brand-image to anti-Trumpism. [Adidas is the parent company of Reebok] The hypocrisy behind this opportunistic marketing endeavor/virtue-signaling is stunning. Here’s the tweet from Reebok:
As you can see, Adidas/Reebok have made a political decision. Virtue signaling your superiority in defining what is/isn’t appropriate is never a good look.
You would think the loss of brand value for companies who previously did this (Macys, Starbucks etc) would be enough to stop any reasonable corporate marketing head to block such an approach. Alas, the allure of scoring cheap political points finds another victim.
However, when contrast against the actual marketing image of Reebok, the outcome is even worse.
Reebok is specifically stating that complimenting a woman based on her appearance is “sexist” and “inappropriate”.
Sexism?
Inappropriate?
OK, well let’s check out the latest Reebok commercial (WATCH): LINK
Or how about the print advertising for Reebok:
Oh, these are only the PG-13 versions. There’s full naked female imagery within the European Reebok AD campaign.
Somehow using a woman’s physical shape to create a marketing brand is ok. But pointing out a woman’s physical shape, born out the success of applying that marketing brand approach as an outcome, is… well, “inappropriate”.
Tell a man he’s in great shape and it’s no big deal; no-one would even think twice of it.
Tell a woman she’s in great shape and it’s an immediate crisis.
Yeah. Gender equity. Huh?
President Trump created a stir amid his political opposition when he was reported to have told French first-lady Brigitte Macron: “you’re in such great shape“. Apparently, according to the ever-pliable rules of the virtue signaling political left, it is “sexist” to compliment a woman on her physical appearance.
Of course it didn’t take more than a news cycle for yet another corporate entity to jump head-first into the opportunity to attach their own brand-image to anti-Trumpism. [Adidas is the parent company of Reebok] The hypocrisy behind this opportunistic marketing endeavor/virtue-signaling is stunning. Here’s the tweet from Reebok:
As you can see, Adidas/Reebok have made a political decision. Virtue signaling your superiority in defining what is/isn’t appropriate is never a good look.
You would think the loss of brand value for companies who previously did this (Macys, Starbucks etc) would be enough to stop any reasonable corporate marketing head to block such an approach. Alas, the allure of scoring cheap political points finds another victim.
However, when contrast against the actual marketing image of Reebok, the outcome is even worse.
Reebok is specifically stating that complimenting a woman based on her appearance is “sexist” and “inappropriate”.
Sexism?
Inappropriate?
OK, well let’s check out the latest Reebok commercial (WATCH): LINK
Or how about the print advertising for Reebok:
Oh, these are only the PG-13 versions. There’s full naked female imagery within the European Reebok AD campaign.
Somehow using a woman’s physical shape to create a marketing brand is ok. But pointing out a woman’s physical shape, born out the success of applying that marketing brand approach as an outcome, is… well, “inappropriate”.
Tell a man he’s in great shape and it’s no big deal; no-one would even think twice of it.
Tell a woman she’s in great shape and it’s an immediate crisis.
Yeah. Gender equity. Huh?
Posted on 7/16/17 at 7:42 pm to GumboPot
These same people also think it's sexist to hold a door open for a woman. They're insane.
Posted on 7/16/17 at 7:42 pm to GumboPot
Does seem really hypocritical of them
Posted on 7/16/17 at 7:43 pm to GumboPot
Regardless of one's political views, i simply cannot comprehend the stupidity of a company wading into political stuff under their brand.
I mean, if individuals in the company do, no biggie. But otherwise, its just dumb.
On either side. Why piss off a large segment of potential customers?
I mean, if individuals in the company do, no biggie. But otherwise, its just dumb.
On either side. Why piss off a large segment of potential customers?
Posted on 7/16/17 at 7:43 pm to GumboPot
"Social media managers" are all liberal dweebs with thick glasses and mermaid hair.
That's why they jizz themselves over these things. Doesn't bother me because they'll never amount to anything
That's why they jizz themselves over these things. Doesn't bother me because they'll never amount to anything
Posted on 7/16/17 at 8:09 pm to GumboPot
A fricking fitness company is bitching that someone told another person they are in great shape? You have got to be kidding me.
I can't wait for Joe Biden to chime in that he thought it was creepy, MOAR HYPOCRISY!!!!!
Posted on 7/16/17 at 8:18 pm to GumboPot
Who buys adidass and reebok anyway?
Posted on 7/16/17 at 8:22 pm to GumboPot
This always works out so well for them!
Note to self: sell stock first thing tomorrow to avoid devaluation!
Note to self: sell stock first thing tomorrow to avoid devaluation!
Posted on 7/16/17 at 8:28 pm to GumboPot
Stupid move by Reebok, but I'd like to see some empirical research into any prospective increase in sales due to the SJW virtue signaling versus the backlash from folks who disagree with the politics and decide to buy another brand of shoes.
Probably too many variables to accurately measure, but I think we're fast approaching the point where the backlash is equal to or greater than any possible increase due to the signaling.
Probably too many variables to accurately measure, but I think we're fast approaching the point where the backlash is equal to or greater than any possible increase due to the signaling.
This post was edited on 7/16/17 at 8:29 pm
Posted on 7/16/17 at 8:58 pm to GumboPot
Their Twitter replies are pretty brutal. Ill never understand the need for virtue signaling as a company that has no stake in the issue.
Posted on 7/16/17 at 9:07 pm to TigerDeBaiter
quote:
Who buys adidass and reebok anyway?
My son plays high school and AAU basketball and he wears Harden's shoes (adidass) and his AAU team uniforms are adidass. High school shoes and uniforms are Nike.
Posted on 7/16/17 at 9:31 pm to GumboPot
So... according to Reebok I'm not supposed to ever compliment a woman's looks?
Posted on 7/16/17 at 9:39 pm to GumboPot
The politically correct discourse in this country (and world for that matter) has gott
....wait what were talking about again??
....wait what were talking about again??
Posted on 7/17/17 at 5:34 am to GumboPot
If I were head of this company I would fire the idiot who came up with this shite. Stupid on so many levels.
MAGA
MAGA
Posted on 7/17/17 at 5:39 am to TigerDeBaiter
quote:
Who buys adidass and reebok anyway?
Addidas makes great golf shoes.
Posted on 7/17/17 at 5:55 am to GumboPot
Wonder if Puma will either support Trump or react against Adidas in some way, since the lineage of the 2 companies goes back to two brothers who always competed and litigated against each other.
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