re: Introducing the ZO2 Prime - Lonzo Ball's first signature shoe

Some dude in the comments called them "Wal Mart Kobe's"

Their main problem is their "brand". It's a terrible name and a terrible logo. It's dead just because of that.

Those might do well at Walmart for 20 bucks..

better than Steph Curry's geriatric looking shite...

Im starting to wonder if this guy is doing one big inside joke and we are all the victims. Surely he doesn't believe in the shite he's selling, right?


Of course, I said the same thing this time last year about a certain person who is now running the country.

This dude is gonna FAIL SO BAD...His DAD needs to STFU............

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Only $495? Lavar really knows the market well, it seems.

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maybe they would see if they were for $30 at payless

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Im starting to wonder if this guy is doing one big inside joke and we are all the victims. Surely he doesn't believe in the shite he's selling, right?

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I always said he was the Donald Trump of b-ball dads. I have no doubt he took some of Trump's tricks and applied them to marketing Lonzo.

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Would you rather 500 buy your $500 shoe or 20,000 buy your $100 shoe?

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Its the dumbest idea in terms of investment. Ball is literally screwing his son so hard.

Major companies have the resources to get quality material, design, manufacturer, etc from top to bottom. Doing so, their cost per shoe is low so their profit margin is high. At a total value, it comes to 2mil. At a $80 profit per shoe for 20k is 1.6mil

BBB has to independently hire those things, designs, etc. Their materials are more than likely more expensive thus their profit margin is likely lower. At total value its 250k. a profit of even 250 per shoe is 125k.

Ben Simmons singed a 5yr/10mil deal or something for his FIRST shoe endorsement. BBB have to sell 20,000 shoes, not counting cost to reach that amount.

LeBron, KD, Curry etc make like 20mil+ a year on their shoe deals. Even a B-star like Dame Lillard makes 10mil/yr. If you think Lonzo's going to be even a "B-star" player, he's going to make that kind or close to that kind of money. if you think he's gonna flail, than MAYBE this route is better (still dont believe it). big markets monopolized, Ball is costing his son a fortune at this current moment and potentially the future.

Also I love how there are no refunds until right before the first game of the year --- they are getting their bread guaranteed

I'm
Rooting for this level and type of ownership and entrepreneurialship, its exciting and I like seeing more business minded blacks. It's good for America.