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Started By
Message
Southwest will switch back within 4 months
Posted on 1/28/26 at 9:48 am
Posted on 1/28/26 at 9:48 am
What a dumb move to change the boarding/seating/rewards. It took 20 years to build the industry’s best loyalty program only to destroy it in 20 minutes.
Elliott Management remains the dumbest fund in the business. Southwest should dump the entire management team and board after giving in to these fools.
Elliott Management remains the dumbest fund in the business. Southwest should dump the entire management team and board after giving in to these fools.
7
Posted on 1/28/26 at 10:02 am to cornerstore
They won’t switch back. They are desperate to increase revenue and see this as a way to do it. I don’t care for it either, that that’s the way of the world.
Posted on 1/28/26 at 10:11 am to cornerstore
quote:
What a dumb move to change the boarding/seating/rewards.
I completely forgot this was taking place until a few days ago and saw a video of them taking down the boarding line numbers...
Whats the new boarding process?
This post was edited on 1/28/26 at 10:16 am
Posted on 1/28/26 at 10:36 am to Lsut81
Oddly assigned seats and zones that bear no logical rationale.
Posted on 1/28/26 at 10:57 am to cornerstore
Anything to prevent the Jetway Jesus effect is fine by me
Posted on 1/28/26 at 11:07 am to slinger1317
If you have one of their credit cards, you keep all the benefits they offered before and you can upgrade your seat at no charge.
Posted on 1/28/26 at 11:13 am to bluestem75
Yes but you board in some bullshite group and get totally fricked if you book a flight close to departure. I appreciated being first on the plane and able to sit wherever I wanted that day. They should’ve just cleaned up the pre board BS (fat poors).
Posted on 1/28/26 at 11:13 am to bluestem75
quote:
If you have one of their credit cards, you keep all the benefits they offered before and you can upgrade your seat at no charge.
Yeah I recently booked a flight under the new rules, and was able to book the lowest tier fare but still get priority boarding etc because I have a Rapid Rewards credit card. I haven't flown yet but so far it seems to be a change for the better
Posted on 1/28/26 at 11:15 am to cornerstore
quote:
What a dumb move
I disagree. A part of Southwest's brand was being damaged by folks who were taking advantage of the pre-board, and early boarding process. Those 'premium' seats were mostly not available once general boarding started. Southwest needs to improve their brand by being more standardized and structured, not catering to the Spirit crowd. A low-budget airline is a race to zero.
Posted on 1/28/26 at 11:18 am to Novastar
quote:golf clap
A part of Southwest's brand was being damaged by folks who were taking advantage of the pre-board, and early boarding process.
Posted on 1/28/26 at 11:22 am to Novastar
quote:
A part of Southwest's brand was being damaged by folks who were taking advantage of the pre-board, and early boarding process.
Then enforce proper rules. Disney does this every day. No excuse.
Posted on 1/28/26 at 11:25 am to cornerstore
quote:
Disney does this every day.
Agreed, Disney offers premium services at a steep price. It's not for everyone.
Posted on 1/28/26 at 11:33 am to Novastar
quote:
A part of Southwest's brand was being damaged by folks who were taking advantage of the pre-board, and early boarding process.
Then you lock down the pre-board process. There were a lot simpler ways than a complete overhaul of your business model.
I was Preferred with them for years upon years and left due to their bullshite pre-boarding, so 100% agree something needed to be done, but don't think it needed to go this far.
Posted on 1/28/26 at 11:35 am to Novastar
Just because Disney costs a ton doesn't mean it's premium. Or do you mean premium services of having clean bathrooms for the non-poors? Oh yeah, they don't have that.
Posted on 1/28/26 at 11:44 am to Lsut81
quote:
Whats the new boarding process?
I would assume it's like everyone else. Because they got rid of the 1-30 & 31-60 signs, now everyone will run up to the ticket agent as soon as they start the boarding process causing a cluster F for those of us that have earlier positions but can't get through with the littles
Posted on 1/28/26 at 12:22 pm to Weekend Warrior79
quote:
everyone will run up to the ticket agent as soon as they start the boarding process
American has been openly turning people trying to board before their group away. I've never seen a significant problem with United, most of the gate lice "hover" in the area, but don't actually try to board.
The easy answer is to carry on less shite, so you have less stress about overhead space.
Posted on 1/28/26 at 12:31 pm to TheWiz
quote:and this is the general sentiment amongst consumers across the industry
I'm excited to bypass the miracle fliers, gain priority group boarding, and get better seats than most.
Posted on 1/28/26 at 12:40 pm to LemmyLives
quote:
I've never seen a significant problem with United,
I switched from SW to UA and it was night and day.
The avg SW flight prob had 8-10 "medical" pre-boarders on it while the avg United has like 1-2.
I don't ever recall being on a SW flight without a single pre-boarder, whereas with United, there have been a number of times with 0.
Posted on 1/28/26 at 1:41 pm to cornerstore
With the new baggage fees you will not see a dramatic reduction in pre-boarders with SW because overhead bin space will be even more valuable. But congrats I guess A-listers, you get to sit 10 rows farther to the front of the plane and deplane from row two 45-180 second sooner than before from row 16 . 
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