What are some outdoor brand name items worth the money?

Vortex binoculars

The premium priced outdoor clothing is worth it; First Lite, Sitka, Kuiu.

I was an academy brand guy until I went to Oklahoma during a polar vortex. Froze my arse off while the ones wearing the good stuff were comfortable. After that I bought into the hype and it delivers. Been back in super cold and been completely comfortable and dry.

Trijicon optics
Western Mountaineering sleeping bags
Schnees boots
Hill People Gear chest rigs
Red oxx luggage
Power pro fishing line
Aftco pants

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Shimano fishing reels

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Yup

I can only speak from my personal experiences

Poncho Shirts
Texas Wildlife Feeders
Tikka rifles
Vertical crossbow
Rookem juice
Vortex and Hawke optics

I second Aftco and powerpro line.

For the whitewater junkies:

Atral PFD's - their Green jacket sets the standard - worth it for the clam shell pocket alone

Petzl Rad Line - 6 mm is ultra-light and compact - just don't forget it's static (ie: don't fall on it)

Watershed Dry Bags - they set the standard and definitely worth the money - the purge valve models rule

Mitchell, Galasport, and ZRE canoe - all three - nothing comes close to a quality curved (not spoon) canoe paddle

Kokatat Meridian Dry Suit - cheap (cough cough) insurance - more importantly makes the sport year round

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lacrosse hunting boats

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I've had bad experiences with Lacrosse over the last 5-7 years. The boots I've bought haven't made it two hunting seasons.

My $65 HISEA boots from Amazon have held up longer and they're more comfortable.

I second the Poncho Outdoors shirts. They’re awesome and have a good variety of shirts.

Poncho
Sitka (it really is good stuff especially on sale)
Nightforce Optics
Always felt Weatherby was made well right out the box.
2014-2021Toyota Tundra

I still go back to my 30 yr old Columbia parka when it's bitter cold.
Old school Redfield scopes (probably 70's era)