- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 2:00 pm to TBoy
Posted on 4/24/24 at 2:00 pm to TBoy
quote:
How much Dixie Beer were you buying?
i bought Dixie beer fairly regularly actually. i also have two Dixie beer hats. this isnt the gotcha point you think it is, at least for me.
how offended were you about the name Dixie?
Posted on 4/24/24 at 2:04 pm to Sam Quint
I can also tell you how much Faubourg beer I've bought - zero. Faubourg merch - zero.
i'm sure i'm only one of your 12-16 aforementioned people though. certainly no chance i'm representative of at least a pretty fair amount of white guy domestic beer drinkers in south Louisiana
i'm sure i'm only one of your 12-16 aforementioned people though. certainly no chance i'm representative of at least a pretty fair amount of white guy domestic beer drinkers in south Louisiana
Posted on 4/24/24 at 2:09 pm to Sam Quint
The real question is still chicken or egg. Do you think they changed the name because it was doing spectacular? Or because they were not doing well and were trying to fix an issue?
Posted on 4/24/24 at 2:10 pm to rintintin
quote:
rintintin
Dixie is the only beer I've ever bought a 6-pack of and couldn't even finish. It's absolute garbage.
No disrespect but you're a fig. Dixie is smooth. It's like any other light beer.
Posted on 4/24/24 at 2:12 pm to Sao
quote:
No disrespect but you're a fig.
Posted on 4/24/24 at 2:13 pm to Bunk Moreland
Exactly. He's a Jap. Slope.
Posted on 4/24/24 at 2:15 pm to WildTchoupitoulas
quote:
quote:
retty sure they were operating out of their original building up until Katrina.
That may be, but they were getting their water from a different source than the Mississippi.
Perhaps. That seems wholly implausible to me from an economic perspective, though. That might help explain why they were struggling as a profitable enterprise even before Katrina, though.
Posted on 4/24/24 at 2:15 pm to WPBTiger
I hate that Oyster City in Apalachicola sold out to this conglomerate. They made really good beers in a cool tap room.
Fired the head brewer right after the buyout and now the taproom/brewery is closed in Apalach
Fired the head brewer right after the buyout and now the taproom/brewery is closed in Apalach
Posted on 4/24/24 at 2:18 pm to Corinthians420
quote:
The real question is still chicken or egg. Do you think they changed the name because it was doing spectacular? Or because they were not doing well and were trying to fix an issue?
you're giving me a bullshite binary choice. i dont think either of those.
i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.
Posted on 4/24/24 at 2:22 pm to Sam Quint
quote:
i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear
This is an interesting theory. I guess we'd need to see sales numbers pre-namechange.
Posted on 4/24/24 at 2:22 pm to Sam Quint
quote:
i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.
The funniest part to me was that their new name arguably had as much "slavery connotation" as Dixie. Fauburg was what New Orleans called the areas/neighborhoods they carved out of OLD SLAVEHOLDING PLANTATIONS when expanding the city. Most of them just adopted the names of the OLD SLAVEHOLDING PLANTATIONS.
NOBODY was pissed about a beer called Dixie anyway.
Posted on 4/24/24 at 2:35 pm to Sam Quint
quote:
you're giving me a bullshite binary choice. i dont think either of those.
i think they thought they could use the 2020 BLM clownshow to score some free marketing via adoring nationwide press coverage and break into a much larger market than the greater New Orleans area. in that sense i think it was a pure business decision. however, in this case, choosing to use the "woke" craze that was sweeping the nation WAS the bad decision, because they alienated and pissed off their customer base with zero assurance that a new market was going to magically appear.
Or, they thought the national sentiment was changing and a product branded as "Dixie" was not going continue to gain new customers in the changing marketplace. That was a reasonable thought...if you assumed what you saw on teh nightly news and social media was reflective of the majority of your potential customer base.
It isn't. Social media is a funhouse mirror that allows vocal minorities to distort reality like never before. Most people don't walk around everyday looking for some reason to be outraged and run to social media to virtue signal. I suspect that is even more true of the American lager beer market which was proven to be accurate in the Bud Light frick up.
AB developed a marking campaign directed at the new marketplace. One that places emphasis on diversity and inclusion. I mean, that's what social media was telling them was the desires of the marketplace. Except that wasn't true...at all. Most people who like to drink mass produce lager beer don't really give a shite about their brand of choice's stance on "social justice". They just want to drink a damn beer. Nevertheless, Bud Light learned the hard way that when you chase a very small segment of the market who isn't and will NEVER be your customer you run a huge risk of turning off those who are.
Social media is NOT reality.
Posted on 4/24/24 at 2:37 pm to Corinthians420
quote:
This is an interesting theory. I guess we'd need to see sales numbers pre-namechange.
yeah, it's an "interesting theory". it's also what anyone with half a brain can CLEARLY see is exactly what happened and why. the only speculation on my part is whether or not they did it with the intentions of widening their market, but what other explanations are there? you think the name change was a major planned rebranding that just coincidentally aligned with the Dixie Chicks changing their name to the Chicks, Lady Antebellum changing their name to Lady A, and a myriad of other entities acting similarly?
Posted on 4/24/24 at 2:42 pm to Cell of Awareness
quote:
They did not sell until well after. The name change decision was made in 2020 and the sale to Down by the Water did not occur until September of 2022
The Bensons bought it in 2017.
Which brings me back to my original point. The beer was never doing great. It had bankruptcies and was sold off multiple times.
quote:
they thought the national sentiment was changing and a product branded as "Dixie" was not going continue to gain new customers in the changing marketplace. That was a reasonable thought
Do you have the sales numbers? Was dixie beer selling more in 2019 than 2010? More than 1970?
Maybe sales declining were the reason for the name change.
I'd imagine the microbrewery boom was squeezing them out.
This post was edited on 4/24/24 at 2:56 pm
Posted on 4/24/24 at 3:13 pm to Cell of Awareness
quote:
Urban South just closed its Houston taproom and is also lowering its once innovative brew standards.
Really???? Their Houston operation always focused on these hooky concoctions so not surprising
Posted on 4/24/24 at 3:30 pm to Sam Quint
Benson bought it, not at a premium.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
Posted on 4/24/24 at 3:39 pm to LSUFanHouston
Anecdotally, the name change caused me to completely stop purchasing their product and actively avoid ever drinking their re-branded Faubourg Beer. Ultimately, a beer company has to sell beers to stay afloat. Dixie was a well known New Orleans brand that the marketing people thought was out of touch post George Floyd. Don’t forget that this also came around the time that other national brands started purging “problematic” brands like Uncle Ben’s, Aunt Jemima, the Land-o-Lakes Indian, etc.
Posted on 4/24/24 at 3:47 pm to LSUFanHouston
quote:
Benson bought it, not at a premium.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
the watertight bulkheads didnt go high enough into the superstructure to prevent flooding
the night watchman forgot his binoculars
the ship was moving too fast in dangerous waters
the screws were proportionally too small for the ship to maneuver effectively
but the Titanic sank because it struck a fricking iceberg.
Posted on 4/24/24 at 3:51 pm to WPBTiger
Visited it twice while out in New Orleans, both on Sundays, and it was dead both times. I'm talking under 10 people in that massive brewhouse. I had to look it up afterwards, their brewery/brewhouse is 80,000 sq/ft, while the Stone Brewery in Escondido, which brews a hell of a lot more beer and is busy 7 days a week, is only 58,000 sq/ft
Posted on 4/24/24 at 5:13 pm to WPBTiger
Stupid. They were already woke, but the “Dixie chicks” dropped the Dixie also. Now they are just “the chicks” which is offensive to women. Maybe they will just become “the”.
Popular
Back to top
Follow TigerDroppings for LSU Football News