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Message
re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 8:14 am to Junky
Posted on 4/24/24 at 8:14 am to Junky
quote:
bought it draft maybe 3 times on old name recognition alone. It wasn’t very good. They changed the name because of BS and that gave me a reason to stay away.
Sad to see it go, but Dixie wasn’t good either. I’d be more likely to drink Coors than Dixie.
Didn't they have a Blackened Voodoo beer, where the bottle would emit a smoke-like cloud?
Serviceable beer and the faux smoke was a cool gimmick.
Posted on 4/24/24 at 8:17 am to TBoy
quote:
It wasn’t “wokeness.”
You can try to tell yourself whatever you want. Fact is, it was dead as a viable enterprise the second she made that boneheaded decision to change the name/brand.
Posted on 4/24/24 at 8:21 am to TheFonz
quote:
Probably has to do more with the fact that the beer was ditchwater than it being woke.
Not all incompetent people are woke but all woke people are incompetent.
Posted on 4/24/24 at 8:34 am to Y.A. Tittle
quote:
Nola was actually doing good beer at the point they decided to go all in a their taproom that didn’t really take off at all.
NOLA beer was fine until Kirk Coco sold and left. Since they have been mediocre. Though the pizza there is awesome in my opinion.
quote:
I don't know about that. Gnarly Barley in Hammond seems to be thriving. They are busy all the time and continue to have great events and such. It's nice being able to go there and catch a game and get some good beer on tap. Of course they have the food place right there too. Dine Gnar is awesome.
Gnarly Barley has a few things going for them as do the others who will stick around. They are still making good beer although I wish they would bring back Big DIPA. And their base operating cost is far lower due to location and such.
Posted on 4/24/24 at 8:36 am to Y.A. Tittle
quote:
You can try to tell yourself whatever you want. Fact is, it was dead as a viable enterprise the second she made that boneheaded decision to change the name/brand.
This. Dixie was never good beer but survived out of nostalgia. If I was grabbing a 6er on way to a crawfish boil or something I would see Dixie in gas station and buy it a few times a year. I think many others did the same. Never bought any Fauberg
Posted on 4/24/24 at 8:36 am to TheFonz
quote:
Probably has to do more with the fact that the beer was ditchwater than it being woke.
Well, people actually still drank that ditch water when it was the same label that dad and granddad drank back in the day. When you told those people their beer was racist, they simply moved on to other ditch water beers. They had nothing but the name and they threw it away.
Posted on 4/24/24 at 8:39 am to Cell of Awareness
quote:
Though the pizza there is awesome in my opinion.
One of my best friends worked for NOLA. I visited him there a couple of springs ago, and they were having a crawfish boil at the brewery. I got a tray and sat down next to him. He had a slice of pizza. I tried a bite and gave my tray away, then ordered a whole pie.
Posted on 4/24/24 at 8:41 am to TheFonz
Dixie had one thing going for it: A nostalgic name that people bought.
Killing the name was 100% the dumbest shite that guaranteed failure
Killing the name was 100% the dumbest shite that guaranteed failure
Posted on 4/24/24 at 8:47 am to lsupride87
quote:
Dixie had one thing going for it: A nostalgic name that people bought.
Killing the name was 100% the dumbest shite that guaranteed failure
Most of the time people buy something they aren't looking to hold onto their current market share (especially when it is as small as Dixie's was)
Maybe they could've stayed in business longer continuing to sell Dixie beer, but the previous owners didn't. I'm sure the goal was to use Dixie infrastructure to try to make a MORE popular product.
This post was edited on 4/24/24 at 8:47 am
Posted on 4/24/24 at 8:47 am to lsupride87
quote:
Dixie had one thing going for it: A nostalgic name that people bought.
Killing the name was 100% the dumbest shite that guaranteed failure
The name was not the only thing but it was major. Overbuilding in a high crime industrial area where you felt like you were in The Walking Dead after you left Interstate was right behind. They could have built it over one of the surface parking lots at the Dome.
Posted on 4/24/24 at 8:48 am to WPBTiger
I'll Seppuku. Dixie was a good light beer. And you know it was good.
Posted on 4/24/24 at 8:53 am to Sao
quote:
I'll Seppuku. Dixie was a good light beer. And you know it was good.
yep, it was fine. and i drank Faubourg a couple times, and IT was fine. but people wanted to buy Dixie beer because it was "Dixie beer", not because it was good. and if the name is changed to a generic label like Faubourg, then you remove the main reason most people bought it to begin with, and if it's between a generic "good enough beer" that doesnt subtly imply I am a racist and Faubourg, well, I'll take the former.
Posted on 4/24/24 at 8:55 am to TheFonz
..and they built the facility in NO East. I don't care how nice it is, that will deter most from ever going
That combined with Covid and name rebranding it was doomed to fail
That combined with Covid and name rebranding it was doomed to fail
Posted on 4/24/24 at 8:56 am to Sam Quint
if Lone Star Beer in Texas suddenly made a big proclamation about not wanting to be called Lone Star anymore due to the name's connection with its anti-Mexican or anti-Comanche or pro-slave or whatever history and changed to some generic name like "Armadillo Beer", they would be completely out of business in five years. same thing.
Posted on 4/24/24 at 8:57 am to WPBTiger
Saying “Go Woke, Go Broke” implies this company is about to do record profits as most do after this is said about them, but this company went broke without going woke. They just made a bunch of poor business decisions.
Posted on 4/24/24 at 9:00 am to Sam Quint
quote:
Lone Star Beer in Texas
Perfect example of damn good cooler beer. Legit.
Posted on 4/24/24 at 9:02 am to soccerfüt
She was a failed business woman before she married Tom Benson. She is a total idiot.
Posted on 4/24/24 at 9:03 am to Froman
quote:
They just made a bunch of poor business decisions.
While I understand the Go Woke, Go Broke hurr durrs are running wild, it's worth reading the article linked on the first page.
It's a tale much older than Go Woke, Go Broke, it's the old private equity pump and dump scheme.
Posted on 4/24/24 at 9:09 am to Froman
quote:
Saying “Go Woke, Go Broke” implies this company is about to do record profits as most do after this is said about them, but this company went broke without going woke. They just made a bunch of poor business decisions.
yes, but the main poor business decision was changing their name from Dixie to Faubourg. that was the moment they put the gun to their own head and pulled the trigger. whether or not they "went woke" is a matter of interpretation.
Posted on 4/24/24 at 9:16 am to WPBTiger
The anti-drinking movement is HUGE in certain parts of the country.
I'd guess that about 30% of my adult friend group (loosely using the term here to capture a larger group of people) has recently given up drinking for health reasons. This includes myself. Many of us are adamant that we look and feel better and will likely never be regular drinkers again. Granted, this is a group that includes my pickleball crowd and group class crowds at Lifetime Fitness, so we're skewed healthy versus the general population.
Still.... Not a good time for craft brewers, of which there are many.
I'd guess that about 30% of my adult friend group (loosely using the term here to capture a larger group of people) has recently given up drinking for health reasons. This includes myself. Many of us are adamant that we look and feel better and will likely never be regular drinkers again. Granted, this is a group that includes my pickleball crowd and group class crowds at Lifetime Fitness, so we're skewed healthy versus the general population.
Still.... Not a good time for craft brewers, of which there are many.
This post was edited on 4/24/24 at 9:18 am
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