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Godzilla (1998) - Biggest Hollywood marketing campaign that resulted in a failure?

Posted on 3/31/24 at 3:17 pm
Posted by Jack Ruby
Member since Apr 2014
23004 posts
Posted on 3/31/24 at 3:17 pm
The soundtrack, the marketing campaign, the toy line, the teasers, the talk show appearances, etc all led everyone to believe this film was going to be a gigantic success in the vein of Independence Day or (which was also directed by Roland Emmerich) or Men in Black, etc.

But nevertheless, the film came in way under expectations. The CGI for Godzilla was beyond terrible and the casting was questionable, at best, with Matthew fricking Broderick as the lead.

If you weren't around then, you don't realize how big this film was hyped. It was on par with Jurrasic Park or Demolition Man as far as marketing. What happened though, is that the soundtrack had a much larger and lasting impact than the actual film... Which is pretty forgettable and borderline terrible. It also gave us the rise of Puff Daddy, who seems to be in the news lately....

uh huh... yeah




Posted by saintsfan22
baton rouge
Member since May 2006
71958 posts
Posted on 3/31/24 at 3:24 pm to
quote:

It also gave us the rise of Puff Daddy

He was already very big before that. Biggie's rise and death are before this as well as Puff's first solo album.
Posted by Duane Dibbley
Red Dwarf
Member since Nov 2011
1577 posts
Posted on 3/31/24 at 3:25 pm to
Posted by bad93ex
Walnut Cove
Member since Sep 2018
27632 posts
Posted on 3/31/24 at 3:26 pm to
The Taco Bell campaign was great
Posted by LSUPERMAN
Louisiana
Member since Aug 2007
2532 posts
Posted on 3/31/24 at 3:32 pm to
My friends and I was so excited for this that we went opening night. What a piece of shite this movie was/is.
Posted by MemphisGuy
Member since Nov 2023
4057 posts
Posted on 3/31/24 at 3:32 pm to
It was just a bad movie.

Plot was bad... acting was bad... CGI was bad... portrayal of Godzilla was bad... I think you get the point.

I mean... This is Godzilla?

This post was edited on 3/31/24 at 3:34 pm
Posted by abellsujr
New England
Member since Apr 2014
35633 posts
Posted on 3/31/24 at 3:38 pm to
The Wallflowers had a solid song that came out of it.

Godzilla (1998) is when Hollywood learned you can’t take an iconic classic and attempt to modernize it. Like, you can’t turn Godzilla into Independence Day.

But for some reason Hollywood would continue to attempt this.
This post was edited on 3/31/24 at 3:42 pm
Posted by Lawyered
The Sip
Member since Oct 2016
29725 posts
Posted on 3/31/24 at 3:51 pm to
I remember vividly seeing this in 98 as a 9 year old

Pretty sure there was a huge marketing campaign with burger king for it as well
Posted by TubaDawg
Member since Mar 2014
178 posts
Posted on 3/31/24 at 6:54 pm to
I mean I was 10, so I loved it and I still find it entertaining.
Posted by Blitzed
Member since Oct 2009
21359 posts
Posted on 3/31/24 at 7:24 pm to
Not a Godzilla junkie but I enjoy the movie. I was 10. Having 25 more years of existence since then and a little more Godzilla understanding….I can see why people dislike it.

Ultimately it’s just a monster movie set in New York and that is enough for me to enjoy it. Just isn’t that serious to me. Will probably watch it soon actually.
Posted by Deplorable Duke
Lousyana
Member since Nov 2016
2255 posts
Posted on 3/31/24 at 7:25 pm to
The best part of the movie was the goannas looking up at the mushroom cloud in the very beginning of the film. That’s how shitty the movie was.
Posted by VOR
Member since Apr 2009
63743 posts
Posted on 3/31/24 at 7:39 pm to
I saw the movie but don’t remember the marketing campaign.
Posted by SUB
Member since Jan 2001
Member since Jan 2009
21079 posts
Posted on 3/31/24 at 7:48 pm to
I remember wanting to see it because the ads looked awesome. But I do remember hearing that it sucked and lost interest.
Posted by Thracken13
Aft Cargo Hold of Serenity
Member since Feb 2010
16209 posts
Posted on 3/31/24 at 9:11 pm to
this movie, much like the Firestarter remake would have been successful as a standalone movie.

but when you slap Godzilla or Firestarter on the name, and the movies have none of the material that made the originals great, then it is a massive letdown.

would the movie been better not named Godzilla? absolutely not, BUT it would not be as bad of a travesty as it is with Godzilla tacked on.
Posted by BOSCEAUX
Where the Down Boys go.
Member since Mar 2008
47823 posts
Posted on 3/31/24 at 9:49 pm to
I remember the commercial with Godzilla stepping on a T-Rex skeleton. Got me excited for the movie. Even though Godzilla ended up just being an oversized T-Rex and the babies being Raptors I overall liked it. Mathew Broderick was horrible casting though.
Posted by Sasquatch Smash
Member since Nov 2007
24179 posts
Posted on 3/31/24 at 10:07 pm to
quote:

Jurrasic Park


The success of “Jurassic Park” really shaped GINO’s movie.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
54273 posts
Posted on 3/31/24 at 10:55 pm to
Everyone had this soundtrack
Posted by rmc
Truth or Consequences
Member since Sep 2004
26598 posts
Posted on 3/31/24 at 10:59 pm to
I remember the marketing campaign. Puff daddy. Would have been 15 at the time. I remember watching it when it got released to video and not being overly impressed. I couldn’t have told you who the lead was if it wasn’t in this thread.
Posted by pevetohead
lurking behind sonic
Member since Apr 2017
2632 posts
Posted on 3/31/24 at 11:40 pm to
One of the all time greatest advertising campaign's for a huge blockbuster. But yeah this movie was dead on arrival. I recall when the movie came out everybody was pissed because it just wasn't Godzilla.
Posted by Kafka
I am the moral conscience of TD
Member since Jul 2007
143060 posts
Posted on 4/1/24 at 12:16 am to
quote:

CGI for Godzilla was beyond terrible
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