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Godzilla (1998) - Biggest Hollywood marketing campaign that resulted in a failure?
Posted on 3/31/24 at 3:17 pm
Posted on 3/31/24 at 3:17 pm
The soundtrack, the marketing campaign, the toy line, the teasers, the talk show appearances, etc all led everyone to believe this film was going to be a gigantic success in the vein of Independence Day or (which was also directed by Roland Emmerich) or Men in Black, etc.
But nevertheless, the film came in way under expectations. The CGI for Godzilla was beyond terrible and the casting was questionable, at best, with Matthew fricking Broderick as the lead.
If you weren't around then, you don't realize how big this film was hyped. It was on par with Jurrasic Park or Demolition Man as far as marketing. What happened though, is that the soundtrack had a much larger and lasting impact than the actual film... Which is pretty forgettable and borderline terrible. It also gave us the rise of Puff Daddy, who seems to be in the news lately....
uh huh... yeah
But nevertheless, the film came in way under expectations. The CGI for Godzilla was beyond terrible and the casting was questionable, at best, with Matthew fricking Broderick as the lead.
If you weren't around then, you don't realize how big this film was hyped. It was on par with Jurrasic Park or Demolition Man as far as marketing. What happened though, is that the soundtrack had a much larger and lasting impact than the actual film... Which is pretty forgettable and borderline terrible. It also gave us the rise of Puff Daddy, who seems to be in the news lately....
uh huh... yeah
![](https://image.tmdb.org/t/p/original/2mL2UB4SVUR1FRAcfhE8L0DKfdK.jpg)
Posted on 3/31/24 at 3:24 pm to Jack Ruby
quote:
It also gave us the rise of Puff Daddy
He was already very big before that. Biggie's rise and death are before this as well as Puff's first solo album.
Posted on 3/31/24 at 3:26 pm to Jack Ruby
The Taco Bell campaign was great
Posted on 3/31/24 at 3:32 pm to Jack Ruby
My friends and I was so excited for this that we went opening night. What a piece of shite this movie was/is.
Posted on 3/31/24 at 3:32 pm to Jack Ruby
It was just a bad movie.
Plot was bad... acting was bad... CGI was bad... portrayal of Godzilla was bad... I think you get the point.
I mean... This is Godzilla?
![](https://images.tigerdroppings.com/Images/Icons/IconLOL.gif)
Plot was bad... acting was bad... CGI was bad... portrayal of Godzilla was bad... I think you get the point.
I mean... This is Godzilla?
![](https://wikizilla.org/w/images/5/51/GODZILLA_blasted_with_missiles.gif)
![](https://images.tigerdroppings.com/Images/Icons/IconLOL.gif)
This post was edited on 3/31/24 at 3:34 pm
Posted on 3/31/24 at 3:38 pm to Jack Ruby
The Wallflowers had a solid song that came out of it.
Godzilla (1998) is when Hollywood learned you can’t take an iconic classic and attempt to modernize it. Like, you can’t turn Godzilla into Independence Day.
But for some reason Hollywood would continue to attempt this.
Godzilla (1998) is when Hollywood learned you can’t take an iconic classic and attempt to modernize it. Like, you can’t turn Godzilla into Independence Day.
But for some reason Hollywood would continue to attempt this.
This post was edited on 3/31/24 at 3:42 pm
Posted on 3/31/24 at 3:51 pm to Jack Ruby
I remember vividly seeing this in 98 as a 9 year old
Pretty sure there was a huge marketing campaign with burger king for it as well
Pretty sure there was a huge marketing campaign with burger king for it as well
Posted on 3/31/24 at 6:54 pm to Jack Ruby
I mean I was 10, so I loved it and I still find it entertaining.
Posted on 3/31/24 at 7:24 pm to Jack Ruby
Not a Godzilla junkie but I enjoy the movie. I was 10. Having 25 more years of existence since then and a little more Godzilla understanding….I can see why people dislike it.
Ultimately it’s just a monster movie set in New York and that is enough for me to enjoy it. Just isn’t that serious to me. Will probably watch it soon actually.
Ultimately it’s just a monster movie set in New York and that is enough for me to enjoy it. Just isn’t that serious to me. Will probably watch it soon actually.
Posted on 3/31/24 at 7:25 pm to Jack Ruby
The best part of the movie was the goannas looking up at the mushroom cloud in the very beginning of the film. That’s how shitty the movie was.
Posted on 3/31/24 at 7:39 pm to Jack Ruby
I saw the movie but don’t remember the marketing campaign.
Posted on 3/31/24 at 7:48 pm to Jack Ruby
I remember wanting to see it because the ads looked awesome. But I do remember hearing that it sucked and lost interest.
Posted on 3/31/24 at 9:11 pm to Jack Ruby
this movie, much like the Firestarter remake would have been successful as a standalone movie.
but when you slap Godzilla or Firestarter on the name, and the movies have none of the material that made the originals great, then it is a massive letdown.
would the movie been better not named Godzilla? absolutely not, BUT it would not be as bad of a travesty as it is with Godzilla tacked on.
but when you slap Godzilla or Firestarter on the name, and the movies have none of the material that made the originals great, then it is a massive letdown.
would the movie been better not named Godzilla? absolutely not, BUT it would not be as bad of a travesty as it is with Godzilla tacked on.
Posted on 3/31/24 at 9:49 pm to Jack Ruby
I remember the commercial with Godzilla stepping on a T-Rex skeleton. Got me excited for the movie. Even though Godzilla ended up just being an oversized T-Rex and the babies being Raptors I overall liked it. Mathew Broderick was horrible casting though.
Posted on 3/31/24 at 10:07 pm to Jack Ruby
quote:
Jurrasic Park
The success of “Jurassic Park” really shaped GINO’s movie.
Posted on 3/31/24 at 10:55 pm to Jack Ruby
Everyone had this soundtrack
Posted on 3/31/24 at 10:59 pm to Jack Ruby
I remember the marketing campaign. Puff daddy. Would have been 15 at the time. I remember watching it when it got released to video and not being overly impressed. I couldn’t have told you who the lead was if it wasn’t in this thread.
Posted on 3/31/24 at 11:40 pm to Jack Ruby
One of the all time greatest advertising campaign's for a huge blockbuster. But yeah this movie was dead on arrival. I recall when the movie came out everybody was pissed because it just wasn't Godzilla.
Posted on 4/1/24 at 12:16 am to Jack Ruby
quote:
CGI for Godzilla was beyond terrible
![](https://media2.giphy.com/media/2OVL0dLCB5nck/giphy.gif?cid=6c09b952wmw44nuv1s9hon3im7fypyldzdw67i5iuf57rmdn&ep=v1_internal_gif_by_id&rid=giphy.gif&ct=g)
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