Customers Call For McDonald’s Boycott As Menu Prices Continue To Rise

quote:

---

Customers Call For McDonald’s Boycott As Menu Prices Continue To Rise: ‘We Can’t Let Them Keep Raising The Price’

LINK

While a McDonald’s Big Mac is the object of many customers’ cravings, some fans are ready to boycott the fast food chain in response to their continued menu price hikes. McDonald’s is just one of the many fast food chains that have been strategically raising the prices of their menu items in the recent past, and customers are fed up. In a popular Reddit post, user @WeBeatPokemon is calling for a boycott. Keep reading for more information.

Over the past three years, McDonald’s has been raising the price of various items on their menus. Though the price varies across different states, the overall trend is certainly on the rise. McDonald’s CFO Ian Borden confirmed this in a call with investors, citing “strategic” price hikes as one of the ways they’ve increased their revenue. In 2022, McDonald’s net income rose from $1.9B to $2.3B—which explains the “outrageous” prices that customers are reporting.

To add to this, minimum wage is increasing in several states. California Governor Gavin Newsom signed a bill in October that would increase minimum wage for fast food workers to $20/hour by April 1, 2024. And many fast food chains like McDonald’s are using this as an opportunity to increase their prices once again. McDonald’s CEO Chris Kempczinski announced in an earnings call that this price increase would be coming soon: “Certainly, there’s going to be some element of that that does need to be worked through with higher pricing,” he says.

---