I checked out the transcript from the Q1 earnings call for InBev from a few weeks ago. The fact that the CEO had to comment on "The Bud Light Situation" is enough to evidence how bad the shitshow has been.

InBev isn't going bankrupt as a result of the Mulvaney disaster any time soon because they have far too many brands across their portfolio. But their U.S. business is definitely hurting and the message has definitely been sent. Good work, fellow patriots and normies!

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Since we are talking about the U.S., let me share some thoughts on the Bud Light situation and put it in the context of our global company.

Let me start by clarifying a few facts. This was the result of one camp. It was not made for production or sales to general public. It was one post, not a formal campaign or advertisement.

Bud Light campaign is easy to drink, easy to enjoy. We should address the situation through the lens of three areas that are very important: Our people; our consumers; and beer. Let's start with our people. This situation has impacted our people and especially our frontline workers: The delivery drivers; sales representatives; our wholesalers; Bud owners; and servers.

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These people are the fabric of our business. They are our neighbors, family members, and friends. They are in every community in America. We've been doing everything we can to support our teams and ensure that safety while continuing to brew, package, and together for wholesalers deliver great beer to the market.

We are providing direct financial support to the frontline teams that work for us and our wholesalers. As to Bud Light, we have significantly increased our investments behind the brands in the U.S., including tripling our medium spend over the summer. Now let's talk about our consumers. We continue to be committed to the programs and partnerships that we have forged over decades with our consumers and with organizations that represent a wide range of communities where we operate. We work every day to delight our consumers and bring people together. When we do this well, our brands perform.

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Finally, let's talk beer. Everything we do should be about beer and should promote beer.

Beer is an essential part of life's meaningful moments, whether in sports, music, or celebrations. These are moments that bring people together, and this is why I love beer. While beer will always be at the table when important topics are debated, the beer itself should not be the focus of the debate. Bud Light is about being easy to drink and easy to enjoy.

That's what consumers want, and that's what we are focused on delivering. We stand behind Bud Light, and we'll continue to invest in the brand to drive it forward. As CEO, I'm accountable for our results, this company and our shareholders and stakeholders, and my team.

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Bud Light is very important to our U.S. business, and I would never minimize the situation. However, seeing the context of our global company provides perspective. Over the years, our global footprint has enabled us to successfully navigate different types of challenges, such as temporary ban on beer sales in certain countries and the most long shutdown of bars and restaurants across the globe. With respect to the current situation and the impact of Bud Light sales, it is too early to have a full view.

The Bud Light volume decline in the U.S. over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period. With this perspective, and in the context of our global business, we believe we have the experience, the resources, and the partners to manage this. And our full-year EBITDA growth outlook is unchanged.

In summary, we are focused on our people, our consumers, and beer. We want to reiterate our support for our wholesaler partners and everyone who brings our great beers to the market. I can tell you that we have the agility, resources, and people to support the U.S. team and move forward.

We will continue to learn with the moment and come out stronger. And we'll work tireless to do what we do best: Bring people together over a beer and creating a future of more cheers.