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John David Mercer-USA TODAY Sports
WBRZ is reporting that LSU earned $200 million in free advertising during the National Championship run after the school was "mentioned 150,061 times across TV, internet and print media from December 1 through January 21."
quote:

BATON ROUGE – LSU raked in more than $200 million in free advertising in the seven weeks the world was watching the university football team complete its record-setting perfect season.

Analysts at Joyce Julius and Associates, an Ann Arbor, Michigan, analytics firm crunched the numbers this week. It found LSU was mentioned 150,061 times across TV, internet and print media from December 1 through January 21.

The chatter – usually on the front pages of newsprint or leading TV newscasts and taking over digital publications everywhere – exceeded $200,000,000 if the reach would have been purchased through traditional advertising, researchers said. Read more.
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Filed Under: LSU Football

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20 Comments
user avatar
Mid Iowa Tiger49 months
That is awesome. I wonder if the Philosophy prof who bitches about coaching salaries gets $200MM of advertising for their universities.
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SG_Geaux49 months
WE AIN'T COMIN, WE ALREADY HERE!
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HubbaBubba49 months
I bet Tigerdroppings benefits from that!
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TDsngumbo49 months
So each mention is worth $1,332? Um, you owe me a fat arse check, LSU.
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SUB49 months
Will Stout deserves a percentage of that
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beantown49 months
That’s how trump won
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macanLSU49 months
That's why Trump intentionally walked so slowly on the field before the game... :)
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HerkFlyer49 months
That's great. When is Nike going to sell that jacket Coach O has on to the GP?
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bengalman49 months
Waiting and Wanting!!
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knothead295549 months
GEAUX TIGERS
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BillyBozLA49 months
Oh, it's 2 or 3 times $200 million. Advertisers don't pay on mentions, they pay on readership (reach). The visual images are much stronger and are remembered longer. Those are worth twice that much in impressions.
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soccerfüt49 months
All of this was in Coach O’s binders. Oh ye of little faith.
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AlabamasSalaryCap49 months
Bookmark this for anytime someone asks you why players should be able to make money.
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FowlGuy49 months
And the library has a leaky roof. You see what I did there, did I get that one right lol.
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CDawson49 months
But only academics should be the identity of an education institution. Or at least that is what the sky screamers say. Geaux Tigers!!
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Play_Neck49 months
What're the numbers on ESPN giving free ads to our opponents to the East? Half the ESPN articles were about them, even after their season ended.
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GreatLakesTiger2449 months
I wonder how much “get the gat” helped
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reauxl tigers49 months
nice
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SHOtime Tiger49 months
Good but I’d need a comparison from previous non-playoff years to attach any significance to this. I’m sure this year is significantly higher but how much higher?
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Solo Cam49 months
Oh you need it? Lol gtfo.
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