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Report: LSU Earned '$200 Million In Free Advertising' During National Championship Run

by Staff Reporter

January 23, 202020 Comments

John David Mercer-USA TODAY Sports

WBRZ is reporting that LSU earned $200 million in free advertising during the National Championship run after the school was "mentioned 150,061 times across TV, internet and print media from December 1 through January 21."

quote:
BATON ROUGE – LSU raked in more than $200 million in free advertising in the seven weeks the world was watching the university football team complete its record-setting perfect season.

Analysts at Joyce Julius and Associates, an Ann Arbor, Michigan, analytics firm crunched the numbers this week. It found LSU was mentioned 150,061 times across TV, internet and print media from December 1 through January 21.

The chatter – usually on the front pages of newsprint or leading TV newscasts and taking over digital publications everywhere – exceeded $200,000,000 if the reach would have been purchased through traditional advertising, researchers said. Read more.

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20 Comments

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FowlGuy•54 months

And the library has a leaky roof. You see what I did there, did I get that one right lol.

BillyBozLA•54 months

Oh, it's 2 or 3 times $200 million. Advertisers don't pay on mentions, they pay on readership (reach). The visual images are much stronger and are remembered longer. Those are worth twice that much in impressions.

CDawson•54 months

But only academics should be the identity of an education institution. Or at least that is what the sky screamers say. Geaux Tigers!!

Play_Neck•54 months

What're the numbers on ESPN giving free ads to our opponents to the East? Half the ESPN articles were about them, even after their season ended.

HubbaBubba•54 months

I bet Tigerdroppings benefits from that!

GreatLakesTiger24•54 months

I wonder how much “get the gat” helped

soccerfüt•54 months

All of this was in Coach O’s binders. Oh ye of little faith.

TDsngumbo•54 months

So each mention is worth $1,332? Um, you owe me a fat arse check, LSU.

AlabamasSalaryCap•54 months

Bookmark this for anytime someone asks you why players should be able to make money.

SUB•54 months

Will Stout deserves a percentage of that

beantown•54 months

That’s how trump won

macanLSU•54 months

That's why Trump intentionally walked so slowly on the field before the game... :)

SG_Geaux•54 months

WE AIN'T COMIN, WE ALREADY HERE!

Mid Iowa Tiger•54 months

That is awesome. I wonder if the Philosophy prof who bitches about coaching salaries gets $200MM of advertising for their universities.

HerkFlyer•54 months

That's great. When is Nike going to sell that jacket Coach O has on to the GP?

bengalman•54 months

Waiting and Wanting!!

reauxl tigers•54 months

nice

SHOtime Tiger•54 months

Good but I’d need a comparison from previous non-playoff years to attach any significance to this. I’m sure this year is significantly higher but how much higher?

Solo Cam•54 months

Oh you need it? Lol gtfo.

knothead2955•54 months

GEAUX TIGERS

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