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John David Mercer-USA TODAY Sports
CBS Chairman Sean McManus spoke with reporters during a conference call this week and revealed how the Network scheduled out The Masters, LSU vs. Alabama, and NFL games all on the same weekend. Per The Big Lead:
quote:

"I think it worked out really well for everybody," McManus said. "Everybody benefits. Everybody was cooperative. It's a really good example of how a partnership in the world of sports television can work out so everybody benefits."

The concessions from the NFL, Masters and SEC made this happen.

The Masters moved up the final round start time to 9 a.m. so it would end around 2:30 p.m. with enough time for a playoff to be broadcast if need be. (They actually played the final round at around the same time in 2019 because of an impending storm, so CBS does have experience with the earlier time slot.)

The NFL gave CBS all afternoon games to broadcast on Sunday day so it wouldn't have to choose between the Masters and NFL during the 1 p.m. start times.

The SEC pushed back its marquee Saturday afternoon game between LSU and Alabama to 6 p.m. ET so CBS could broadcast the third round of the Masters.
Filed Under: LSU Football

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7 Comments
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Alabama v LSU will draw more viewers.
Reply39 months
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LSUAlum96- Are you a liberal bitch just rooting for the season not to happen or make it that far? We are about to start the season, other college games have already been played, but you spew this trash. Go hide under a rock and never come out
Reply39 months
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CBS is Augusta National’s bitch
Reply39 months
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That’s true
39 months
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We won't have to worry about it because the season won't make it that far. LOL!
Reply39 months
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MWP
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Duck hunting those mornings. My body is ready. Maybe one of the best weekends ever. Who would have ever thought duck season, Bama-LSU, and the Masters would ever all be tied into a single weekend?
Reply39 months
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That's beneficial to those that aren't boycotting CFB
Reply39 months
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