Michael Bloomberg’s massive ad spending greatly affecting TV markets

quote:

---

He’s a one-man stimulus package!

Former New York City mayor Michael Bloomberg is spending so much money on television spots across the country that it’s causing ad rates to soar, a new analysis shows.

“The typical [TV] market increased their rates by 22 percent as the political spending poured in,” an Advertising Analytics analysis found.

“Houston was among the markets that responded most actively to the new advertiser,” it added. “This is partially attributable to Bloomberg’s $1 [million] buy increasing the political spending in the market tenfold. This shock spending increase was matched by a 45% increase in rates, which is among the highest of any market.”

---

quote:

---

The Houston ad buy is one of dozens made by the billionaire media mogul’s campaign, which is shelling out an average of $25.5 million a week on campaign ads to woo Democrats since he joined the Democratic primary race in late November, records reviewed by The Post show.

Since announcing his candidacy a month ago, billionaire Bloomberg has booked $119 million in TV ads in markets throughout the country through Dec. 31 and another $15.2 million in digital ads, according to Advertising Analytics.

That comes to nearly $135 million.

If the pace continues, New York’s last mayor will blow through $357 million on TV ads by the March 3 primaries and $561 million by the time New Yorkers finally head to the polls on April 28.

---