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re: Department Of Education Throws A Wrench Into NCAA Revenue Sharing Model With Title IX Rule

Posted on 1/17/25 at 7:42 am to
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 7:42 am to
quote:

This was 100% expected and something I've posted about for years on here (when I proposed something along the lines of NIL long before the court case). This is going to kill direct payments and has always been the fly in the ointment to that model. Why third party pay (like NIL) works.


So you’re saying the highest NIL recipient in the nation, Livvy Dunne has to share her NIL revenue with football players?
Posted by lsu13lsu
Member since Jan 2008
11713 posts
Posted on 1/17/25 at 7:47 am to
You are paid based on your name image and likeness. But some of your name image and likeness is owed to others. ??

Back to the beginning. Players sued because others were taking it.
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 7:48 am to
quote:

People are conflating it with the NIL stuff


Yeah, I said on the first page that I think people are conflating NIL with Revenue Sharing but I was not 100% sure.

NIL is analogous to NFL players receiving advertising revenue and side business revenue not associated with the NFL in terms of the team cap. It's the reason why players still want to play in big markets. They stand a better chance to make a lot more money than their NFL salaries doing side hustles in these bigger markets.
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 7:51 am to
quote:

You are paid based on your name image and likeness. But some of your name image and likeness is owed to others. ??


Money received by the schools from each sport is put into a kitty and a part of that money will be divided up equally to each Title IX athlete. That's my understanding of Revenue Sharing.

NIL is the money each athlete makes outside of their Title IX sport. I'm sure that there will be some gray area that needs to be worked out in the courts.
This post was edited on 1/17/25 at 7:53 am
Posted by LSUtoBOOT
Member since Aug 2012
16872 posts
Posted on 1/17/25 at 7:52 am to
Communism knows no bounds despite failing everywhere it has ever been implemented.
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 7:56 am to
Yeah, revenue sharing should be based on each respective sport's revenue share. Gymnastics athletes should get more revenue than diving because gymnastics packs the arena and makes a lot to TV revenue. Diving, not so much.
Posted by NC_Tigah
Make Orwell Fiction Again
Member since Sep 2003
131654 posts
Posted on 1/17/25 at 7:57 am to
quote:

Direct payments from the school in a revenue sharing model.
From what source(s)?
Because, it seems if the sources are independent, simply restructuring akin to a PAC would easily circumvent Title IX.
Posted by JimEverett
Member since May 2020
1473 posts
Posted on 1/17/25 at 8:01 am to
Just curious

What is the enforcement mechanism for a school that violates Title IX by giving benefits that do not comply with the DOE's interpretation of the law?

is it a fine, or is it reduction/elimination of the federal loan program?
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 8:02 am to
quote:

From what source(s)?


Mostly:

Television and Media Rights
Ticket Sale
Licensing and Sponsorships
Conference Distributions
Bowl Games and NCAA Distributions
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 8:04 am to
quote:

What is the enforcement mechanism for a school that violates Title IX by giving benefits that do not comply with the DOE's interpretation of the law?

is it a fine, or is it reduction/elimination of the federal loan program?


I would suspect law suits. If the Quidditch players are not receiving the same share of revenue sharing as the football players I guess a law suit would ensue.
This post was edited on 1/17/25 at 8:05 am
Posted by Tchefuncte Tiger
Bat'n Rudge
Member since Oct 2004
60839 posts
Posted on 1/17/25 at 8:04 am to
Title IX needs to be repealed.
Posted by LSU-MNCBABY
Knightsgate
Member since Jan 2004
24882 posts
Posted on 1/17/25 at 8:08 am to
This will only lead to the revenue sports breaking apart in some way from the vail of amateur sports. Just pay them more nil and let them pay their own tuition
Posted by AubieinNC2009
Mountain NC
Member since Dec 2018
6424 posts
Posted on 1/17/25 at 8:16 am to
quote:

chools had plans and deals already made. Typically football was earmarked about 75% men’s basketball 10%, women’s basketball 5% and the rest for all other sports


You got your %s wrong it was:
75% FOOTBALL - main sport that makes $$$
15% basketball - some of them make $$
5% women bball - some break even
5% all other sports - never make $1
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 8:20 am to
I think gymnastics in the SEC makes money. It's pretty popular in the SEC.
Posted by NC_Tigah
Make Orwell Fiction Again
Member since Sep 2003
131654 posts
Posted on 1/17/25 at 8:23 am to
quote:

Television and Media Rights
Ticket Sale
Licensing and Sponsorships
Conference Distributions
Bowl Games and NCAA Distributions
Ah, so completely different from NIL then.
Posted by GumboPot
Member since Mar 2009
133813 posts
Posted on 1/17/25 at 8:30 am to
quote:

Ah, so completely different from NIL then.


Yes.

I'm only 99% sure (because this is a new and evolving subject) but I think people are conflating revenue sharing with NIL.
Posted by NC_Tigah
Make Orwell Fiction Again
Member since Sep 2003
131654 posts
Posted on 1/17/25 at 8:39 am to
quote:

I'm only 99% sure (because this is a new and evolving subject) but I think people are conflating revenue sharing with NIL.
It seemed revenue sharing being discussed had NIL tentacles. Sounds like it's a totally different issue though. Thanks. That makes more sense.
Posted by TigerAxeOK
Where I lay my head is home.
Member since Dec 2016
32422 posts
Posted on 1/17/25 at 9:11 am to
quote:

We need to abolish the NCAA and the Department of Education.

I'm happy to no longer be a follower or fan of organized college and professional sports since 2020. It got so exhausting, watching the organizations double down on stupid when I just wanted to enjoy watching a game. Sports used to be a unifier that transcended race, color, class, religion and politics. However, it was infiltrated and ruined by secular progressive wokeism and eventually became a great big microphone for social justice, DEI and Marxist virtue signaling.

The only "sports" I care about now are fishing and shooting, and I now have far more time to devote to those activities.
Posted by mgdtiger
Member since May 2006
3113 posts
Posted on 1/17/25 at 9:15 am to
I mean I am not that different from what you put. I had 75 to football and 10 to basketball. So 10 or 15 probably depends on the school. I am sure Duke will pay more to basketball then Florida State will. So not sure where the correction was needed. It is a school by school basis, mine was an average that came from a radio host.
Posted by LSUbest
Coastal Plain
Member since Aug 2007
13377 posts
Posted on 1/17/25 at 9:26 am to
quote:

The Department of Education’s Office for Civil Rights issued a memo on January 16, 2025, addressing the intersection of Name, Image, and Likeness (NIL) payments and Title IX compliance.

The memo clarifies that payments from schools to athletes for their NIL rights are considered “athletic financial assistance” under Title IX. This means that such payments must be made proportionately to male and female athletes to avoid violating Title IX, which prohibits sex-based discrimination in federally funded educational programs.

The memo also notes that money provided by a third party in an NIL deal is not considered athletic financial assistance, like future revenue sharing payments or scholarship dollars. However, if these private sources create disparities in athletic programs, NIL agreements could “trigger a school’s Title IX obligations.”

Additionally, the memo emphasizes the need for equitable publicity for male and female athletes, including in sports information personnel, promotion, and social media postings.
Schools failing to provide equal publicity risk their athletes losing out on NIL opportunities.
For instance, ESPN reported that over 84% of Power 5 athletic departments mentioned men’s teams more often than women’s teams on their main social media accounts a year ago.

The guidance adds complexity to the evolving landscape of college sports, particularly in how schools structure NIL deals to comply with Title IX regulations.
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