re: Anheuser-Busch stock downgraded by HSBC analysts over Bud Light ‘crisis’

I just popped into my local watering hole for an afternoon yeungling and the bartender said she's sold two Bud Lights in the last two weeks.

Eta- she added that it used to be the number one seller.

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Real bad timing

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sb

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Really bad idea to crap on your customers

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Timing is never good for something bad to happen, it is just less bad to happen in some circumstances or others.

But timing isn’t what is killing them. It is not admitting they made a huge mistake and hanging the ad exec out to dry.

InBev is a Belgian company IIRC. For all I know, they are tied into all the globalist horseshite pushing this stuff hard and would rather the BL brand tank than pull back from the rhetoric.

It is a perfect storm for many reasons.

First, because....

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BL has the severe misfortune to be a product which is not appreciably better than the competition,

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...it is very easy to "boycott" by simply grabbing another of hundreds of light lager beer on the shelves.

Second, in 2023 people expect to see corporate pandering to various groups of "victims". In fact, we are about to see rainbow colored everything in just a few weeks. I think most people can at least rationalize homosexuality. They may always think it is weird and gross that two guys want to bang sticks. But they can at least accept that there are guys who may want to do just that. On the other hand, the "trans" movement is a bridge too far for most because it is completely illogical. A male does not magically become a female simply by dressing like, acting like, and subjectively calling himself a female. In addition to being distasteful to many from a moral perspective, it offends most peoples innate sense of logic. BL leaning in to that ridiculous farce was too much for many of their customers.

Third, they sent out the bozo who led the campaign to do damage control and all she did was show her elitist stripes by defending the campaign and insulting BL's core customer base by essentially calling them a bunch of stupid white trash unworthy of such a "quality" beer. WAY.TO.GO!

Fourth...

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there is quite a lot of, and it is a high volume and high turnover product.

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It's a perishable product. Which means if it doesn't sell it goes to waste and BL incurs big losses on that unused inventory. AB is caught in a tough spot of trying to continue to make enough BL to get the market back to consuming the product at the rate it was prior to this mess, but also not making too much of it that a significant portion of it goes to waste...which = lost profits.

Finally, they can't just come out and just admit they fricked up because they know doing so would bring the wrath of the MSM and perpetually aggrieved leftists

I’m sure there will be securities litigation of some sort to follow.

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yeungling

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Yeungling smelling blood in the water and releasing a camo red, white, and blue USA can cracks me up.

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Finally, they can't just come out and just admit they fricked up because they know doing so would bring the wrath of the MSM and perpetually aggrieved leftists

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And they are too stupid to realize that the leftists weren't the ones buying their beer.

Just look at the left's chik fil a boycott. It ended up being a net gain in sales simply BECAUSE the left wanted to boycott it.

Which should tell the retard marxists here something. Your ideology is only wanted by media. The vast majority of American reject your beliefs. The same goes to the soft Republicans who think pro-life is a losing political argument. It's only a losing argument, if you don't believe in it. Every Republican that has leaned in hard to protect children in utero has seen massive support.