re: An HIV prep commercial on every other break

quote:

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“How many people have fricking AIDS that watch college baseball? 1-2% at best”

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The current issue right now are the metrics with advertising online. It has gotten too cheap to advertise. I see ads on Paramount plus to advertise for 2 cents per run.

Back in the day, when you advertised on traditional broadcast or cable you paid millions for advertising and expected a large audience.

Now with streaming, the audience has gotten so fractured, the same budget could yield more airings and runs outside of the target audience. For instance, if the PreP people were targeting women’s sports and other gay friendly sports, they may not have received the number of airings or hit target they paid for. So ESPN, will offer make goods in other areas to fill that budget.

Also, sometimes those repeat ads are ad spaces for local cable systems to insert their own local ads, but with streaming you don’t get those local ads yet.

I always found it weird that when you watch an ESPN plus replay that it wasn’t cut up into segments so fresh ads could be inserted. Instead you get one long file with the spots and filler that ran live.

If the spot does cross a decency line, unfortunately there really nothing the FCC can do since the FCC doesn’t regulate cable television content or internet streams. Maybe try contacting ESPN’s president or Disney’s CEO, but that too may be like talking to a wall since your 12.95 a month will not trump the millions a year the ad agency of the PreP people are paying, and as long as the check clears they are not worried.

RFK ought to get involved on the advertising of certain high cost drugs. PreP is one. And if you think about it, PreP is one of those drugs that will be heavily paid for by taxpayers due to the clientele being highly dependent on Medicaid for coverage or work in government jobs with government provided insurance.

It could be worse they could be advertising the morning after pill or the abortion pill, but at least that could hit the right target market of college age kids doing the horizontal tango without a catchers mitt.