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re: Honey Brake Opportunity

Posted on 10/27/26 at 12:19 pm to
Posted by MWP
Kingwood, TX via Monroe, LA
Member since Jul 2013
11396 posts
Posted on 10/27/26 at 12:19 pm to
quote:

I actually mentioned Dave’s Bayou and GS as 2 places that I would pick over HB earlier in the thread.



Sorry I guess I glazed over that post but damn your others have been very informative and spot on.

know the some of the DC guys hunt at Honey Brake or I guess specifically Si and Jay hunt down there. I think they were down there for teal anyway. Si seems like he enjoys it down there.
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/27/26 at 12:20 pm to
Drew was a part of it. Jared was just as much a part of it and does much more of the day to day work and the work during hunting season so one could argue he’s had more to do with it.
The man that has had by far the most to do with it and it wouldn’t have been possible without is Mr Michael Johnson.
The issue people have with Drew is that he likes to lead people to believe that he was an owner as well as his arrogance
He does the same thing now. He wants people to believe he’s an equal partner. But the worst thing is his attitude of arrogance and the way he treats people that he perceives to be under him.
He’s an employee as well and to be honest wouldn’t be missed much if he was gone completely. He’d much rather run to the camera than the work.
The man they don’t want to lose is Jared.

It’s nothing to do with feeling good about what you’ve helped build but how you treat others around you especially when you’ve had some success you should be working to lift those around you up.
He loves to be play big man and has a hard time helping those that make it possible grow too. He definitely doesn’t want you sitting at the same table with him.
It’s sad because he could easily be a good dude. Good people help people especially those less fortunate. They should never look down on or try to dull another’s shine. He just loves personal attention more than anything else to the detriment of the morale of the men around him
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/27/26 at 12:29 pm to
Jay is a very solid guy. Top notch. Si is just happy to be out and about BS’n and hunting. They drop in on several places throughout the season.
Posted by SCwTiger
armpit of 'merica
Member since Aug 2014
7159 posts
Posted on 10/27/26 at 2:15 pm to
I know Drew from the early 2000's when he lived in a little apartment close to me. He's always been nice, but some people have ego issues when a little success is had. I haven't been around him much since he's been at HB, as I can't run with that crowd.

It's a shame that people think that way about him but it sounds like it's his own doing.

Met Jared at Black River Lake when we rented a camp from his grandmother many years ago. He's a good dude imo.
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/27/26 at 3:06 pm to
You said it. Could be a good fun guy and was but a little success and that hat size grew … a lot.
Jared has one thing on his mind and that’s killing ducks. Lol. He for sure isn’t running around fanboying over no country singers or anyone else. What you see is what you get. No politics bs just killing ducks
Posted by alduckhunter
Dothan, AL
Member since Aug 2021
132 posts
Posted on 10/27/26 at 6:26 pm to
Quote- "Love to have a uk or Spanish side by side but can’t imagine putting one through a typical Louisiana duck hunt, guided or not. Also seems like the honey brake folks would discourage guests looking down on Bennellis given that is one of their sponsors. Takes all kinds I suppose."

This thread led me to check out their website for the first time. On the shooting sports page about the gun club, there is a quote that says "At Honey Brake Gun Club, we shoot the best. That’s why we shoot Benelli Firearms." With an accompanying picture of a Krieghoff K-80.
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/27/26 at 9:55 pm to
Slight difference lol you could buy a Benelli for everyone in the blind and have money left over for the cost of that K80
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/30/26 at 1:46 pm to
Looks like we may get some rain this weekend so that’s a good thing
Posted by choupiquesushi
yaton rouge
Member since Jun 2006
36256 posts
Posted on 10/30/26 at 2:36 pm to
We hunted a few miles NE of there 2010 through 2022 every year from 2015 on got a little worse with fewer and fewer ducks.... 2010 through 2015 were the best years I've had since hunting pilot town and just north of lacassine in my high school days.

Lots of changing ag practices and ever increasing pressure we went from mallards, sprigs and greys to ring neck in the span of 3 years. We had agg fields and 2 lake bound properties.
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 10/31/26 at 9:29 am to
Times sure have changed. I think the biggest thing responsible for it is the changing Ag practices as for an anything manmade.
They’ve had about 6 years of drought in Alberta and Saskatchewan that hasn’t been kind to us but from the reports I’m getting this year is different so maybe they can catch up on some of the habitat that was lost over the last few years.
Posted by geauxbrown
Louisiana
Member since Oct 2006
30806 posts
Posted on 10/31/26 at 10:17 pm to
quote:

The issue people have with Drew is that he likes to lead people to believe that he was an owner as well as his arrogance


Drew used HB to secure backstage passes and VIP tickets to concerts and ballgames. He refused to put a dollar value on the deer and gave them away to celebratties.

TR got into a pissing contest with him about it and lost his job, which is a shame based on the fact that Drew convinced TR to leave his job at Mossy Oak.

HB became dysfunctional in regard to the bottom line.

For example, I know what Realtree was paying in order to have first choice of the deer, and it in no way shape or form came close to what those bucks were worth.


Drew got caught up in the celebrity of it all, which is extremely easy to do.
This post was edited on 10/31/26 at 10:19 pm
Posted by White Bear
Section 8
Member since Jul 2014
17918 posts
Posted on 10/31/26 at 11:53 pm to
So you’re saying the exposure of Jordan killing the state record typical was undervalued given:
quote:

Memberships - the new owner added 6 memberships. They are building a new lodge and 6 cabins for these members. The cost is a crazy $300,000.00 per year.
Posted by geauxbrown
Louisiana
Member since Oct 2006
30806 posts
Posted on 11/1/26 at 2:02 am to
quote:

So you’re saying the exposure of Jordan killing the state record typical was undervalued given


Based on the number of deer that were killed over an almost decade span waiting to grow that deer….yes.

You have to also factor in lodging, food, guide fees.

In addition, anyone with the money to pay that type of membership didn’t need to see Tyler kill that deer. Hell that deer was the worst kept secret in Louisiana.
This post was edited on 11/1/26 at 2:04 am
Posted by GREENHEAD22
Member since Nov 2009
21146 posts
Posted on 11/1/26 at 7:31 am to
What is the breakup of acres that can be deer hunted and duck hunted?

IIRC total acreage os around 36k?
This post was edited on 11/1/26 at 1:31 pm
Posted by geauxbrown
Louisiana
Member since Oct 2006
30806 posts
Posted on 11/1/26 at 11:03 am to
quote:

IIRC total acreage os around 36k?



Not sure. It’s been several years since I was last on the payroll.
Posted by Huntinguy
Member since Mar 2011
1884 posts
Posted on 11/1/26 at 1:16 pm to
Originally Honey Brake was about 8,000. They later put 2500-3000 more acres in WRP so total probably ballparks 11-12,000.

I could give you an exact number in a few minutes but that’s close enough.

Just under half of the original 8000 would flood. Probably 1/3 of the remainder.

If they hold less water that changes.
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 11/1/26 at 1:24 pm to
Total acres of the “farm” is around 20,000 acres. They flood around 7,500 acres for duck season
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 11/1/26 at 1:38 pm to
Drew is definitely a fanboy and it’s really pretty comical to watch. He loves being in what he perceives to be the spotlight and would never share it with anyone else that works with him.

Realtree paid in several ways for the deer that they killed. One of the biggest besides the actual checks that they wrote direct to HB was producing and paying for the Honey Brake Experience show. That help get sponsors and partners some of which gave a lot most notably Polaris.

Tack got let go because he had charged a lot of unauthorized and personal charges to his company expense card. It really didn’t matter much the media group he headed along with Drew was very poor business model that was ran even more poorly. Anyone with any business sense could see that wasn’t going to work. Neither Drew or Tack is very well liked outside of a very small circle of people who think they may get something from them you could never convince either of it though as they are both pretty similar. Legends in their own mind.
Posted by geauxbrown
Louisiana
Member since Oct 2006
30806 posts
Posted on 11/1/26 at 3:58 pm to
I know exactly what Realtree paid for the HB Experience. It amounted to a trade off that involved merchandise sold, the use of a free truck and other items that barely effected the bottom line.

After the show went to streaming, the only production costs were paying for Chip and Tyler Breen with the possibility of an additional camera hand. Alll total it didn’t amount to more than $100,000 a year….and I can promise you, Realtree wasn’t paying HB anywhere near that as the title sponsor.

The Confludence model actually wasn’t bad.

Companies jumped at the opportunity to bring in their top buyers for several days of hunting that included Buzz and Klatt taking 5,000 high res photos of their products in the field.

As Tack always said, HB was a ready made outdoor studio that included everything from the actual hunting to lodging, meals, guides and social media, photography and video in one stop shopping.

The issues came about over the lack of communication between Drew and Tack and Drew’s unwillingness to include deer hunts for select sponsors who wanted to purchase them. Those deer would have added quite a bit to the bottom line financially speaking.

Tack eventually had enough and went to West Point and cut the deal with Jimmy Bryan. It was a good money deal for Confluence, but it took Buzz, Klatt,, David and other Confluence support staff away from HB, suddenly leaving those HB Experience sponsors without support.

Again, the model was successful. So much so that at one point I was given 25 accounts to maintain social media campaigns. To put that into perspective, I had zero experience in social media management. There were literally hundreds of thousands of still photos and miles of video that was never properly cataloged or kept up with.

I’ll maintain the idea was solid. The management of the idea was the downfall.

I appreciate your comment though. You obviously were very close to the scene.
This post was edited on 11/1/26 at 4:01 pm
Posted by Delta Tiger 88
Member since Oct 2026
29 posts
Posted on 11/1/26 at 4:50 pm to
The Confluence Group may have been a good idea 20 years ago but not when they tried to implement it.
Almost everyone they made a deal with wasn’t happy because they very rarely delivered.
They were trying to feed about 8 people for what could be done with 2-3 men.
They spent all of that time with Jimmy at PW and got paid very little. There is a lawsuit now against, very poor leadership and management
I had nothing to do with media but I saw most of those guys often and had several companies approach me at conventions saying they never get what they were promised.
There are too many places and people running around now to provide social media content on the cheap for something like the Confluence Group to exist.
Like you said on top of everything I listed it was also ran very poorly. Drew is a very poor communicator and not a very good businessman.
A lot of people didn’t like Tack either and thought both him and Drew were trying to strong arm them
I think a lot of that was them believing their own hype and living in that bubble only allowing yes men around them. Never giving credit to AK and AD or anyone else other than Drew or Tack.
Buzz, Klatt and Aaron could have ran a much better company on their own without all of the other mouths to feed. Or Buzz, Chip and another photographer. The Confluence Group was a disaster business wise and to several people’s reputation. All that content built up and never made a profit.
Again, 20 years ago they could have made it work with a couple of less people at the top and much better communication but in this day and time that model won’t work. There are too many people who are smaller and quicker and much cheaper. Hell, some of the best content companies get now are realtime content shot by hunters in the moment and almost always free
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