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Gunmaker Smith & Wesson to change name

Posted on 12/13/16 at 5:39 pm
Posted by Will Cover
St. Louis, MO
Member since Mar 2007
38546 posts
Posted on 12/13/16 at 5:39 pm
quote:

Shareholders of the gunmaker Smith & Wesson (SWHC) voted to change the company name to American Outdoor Brands Corp., the company said in a Tuesday statement.


quote:

"We believe that American Outdoor Brands Corp. is a name that truly represents our broad and growing array of brands and businesses in the shooting, hunting and rugged outdoor enthusiast markets," Debney said.


Full Story
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 12/13/16 at 5:44 pm to
Uh......that's about as stupid as stupid gets
Posted by winner
New Orleans,LA
Member since Jan 2007
2432 posts
Posted on 12/13/16 at 5:49 pm to
Firearms will still be Smith & Wesson
Posted by rebelrouser
Columbia, SC
Member since Feb 2013
10621 posts
Posted on 12/13/16 at 5:51 pm to
No shite. The S&W 29, 27, 686, Registered Magnum. Long line of some really great wheel guns. They let their quality control slip from time to time but to give up all that brand loyalty and recognition just seems dumb. They appear to be moving into the plastics market, which is also an overcrowded field and they just got dumped by the US Military handgun search. This might be the most beautiful hand gun ever manufactured:

Posted by LSUballs
RayVegas LA
Member since Feb 2008
37754 posts
Posted on 12/13/16 at 5:52 pm to
quote:

Firearms will still be Smith & Wesson


So Smith and Wesson ain't changing names. Good
Posted by ScrapPack
Member since Nov 2011
3707 posts
Posted on 12/13/16 at 5:56 pm to
Similar to Philip Morris changing its to Altria after all the tobacco lawsuits years ago. The new name does not sound so "gunnish" for all of the anti fire arms types.
Posted by DownshiftAndFloorIt
Here
Member since Jan 2011
66763 posts
Posted on 12/13/16 at 5:58 pm to
Meh. Call me when they make a M66 or M19 without a lock.
Posted by Hammertime
Will trade dowsing rod for titties
Member since Jan 2012
43030 posts
Posted on 12/13/16 at 6:31 pm to
Would've been nice to include in the OP
Posted by jbgleason
Bailed out of BTR to God's Country
Member since Mar 2012
18905 posts
Posted on 12/13/16 at 6:38 pm to
quote:

The brand name Smith & Wesson will remain for its firearms products, operating as Smith & Wesson Corp., a subsidiary of American Outdoor Brands Corp..


They just changed the name of the holding corporation. They own all kinds of stuff and it makes sense from a business perspective. I think they just bought Crimson Trace as a matter of fact.

Maybe they will have the same fabulous success as Freedom Group.
Posted by chinese58
NELA. after 30 years in Dallas.
Member since Jun 2004
30401 posts
Posted on 12/13/16 at 7:48 pm to
quote:

they just got dumped by the US Military


Just got off the phone with my Navy nephew. He told me they are getting Glock 19's. He already has one of his own and loves it.
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