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re: WSJ: Desperate for sales, Ford courts riskier borrowers to sell F-150 pickups

Posted on 9/25/25 at 4:03 pm to
Posted by Fuzzy Dunlop
Member since Mar 2025
304 posts
Posted on 9/25/25 at 4:03 pm to
Making sure they get to participate in the next TARP bailout in a couple years
Posted by pickle311
Liberty Hill TX
Member since Sep 2008
1288 posts
Posted on 9/25/25 at 4:15 pm to
They shouldn't have run the prices up so high on everything they sell.
I was looking at a new F-150 XL single cab with the 5.0 V8, it's as basic of a truck as you can get, and they want almost $50k for it.
Posted by Sofaking2
Member since Apr 2023
19453 posts
Posted on 9/25/25 at 4:18 pm to
quote:

This will work out great. $80K vehicles and people with poor credit
I’m not rich, but I do have good credit. It’s why I’ll never buy another Ford truck until they change their ways. They cost too much money for the product. There is no value in it.
Posted by Sofaking2
Member since Apr 2023
19453 posts
Posted on 9/25/25 at 4:22 pm to
quote:

If they are actually going to keep the truck then there is a lot less shame in that. Not saying it is a solid financial decision, but getting rid of the truck or having to because you abuse it is the real kicker. That truck SHOULD last 20 years.

No way it will last 20 years, lol. Be lucky to get 8 years..
Posted by TheePalmetto
Member since Aug 2025
1739 posts
Posted on 9/25/25 at 4:26 pm to
Selling low quality trucks for high quality sedan prices? What could go wrong? Oh you want to sell them to people who already make terrible financial decisions in general? No risk there at all!
Posted by HillabeeBaw
Hillabee Reservoir
Member since May 2023
2811 posts
Posted on 9/25/25 at 4:39 pm to
quote:

Many of the more than 100,000 borrowers who received loans from Tricolor lacked a Social Security number or credit history


Unbelievable. Clown world
Posted by HarryBalzack
Member since Oct 2012
16248 posts
Posted on 9/25/25 at 4:45 pm to
I doubt that insurers are offering corresponding premiums.
Posted by rickgrimes
Member since Jan 2011
4323 posts
Posted on 9/25/25 at 5:00 pm to
quote:

“Ford misses earnings as massive consumer defaults impact revenue”

Auto makers recognize revenue upon sale to the dealerships. Anything that happens after that does not impact their already reported revenue or earnings numbers.
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
70644 posts
Posted on 9/25/25 at 5:03 pm to
quote:

Ford courts riskier borrowers


Posted by LSUFanHouston
NOLA
Member since Jul 2009
40216 posts
Posted on 9/25/25 at 5:06 pm to
quote:

which starts around $39,000 and goes to almost $80,000


For a pickup truck

Is Ford Credit legally a seperate company?

Prop up profits at the manufacturer, and when the loans go bad, cry to government and get a bail out.
Posted by FightinTigersDammit
Louisiana North
Member since Mar 2006
46350 posts
Posted on 9/25/25 at 5:06 pm to
Maybe an entry-level truck at $39K is the problem.
Posted by tide06
Member since Oct 2011
20434 posts
Posted on 9/25/25 at 5:30 pm to
Not when they own the financing wing as GM and others often have.

GMAC for instance used to generate massive revenues for their parent corp, but was spun off for a time.
Posted by fallguy_1978
Best States #50
Member since Feb 2018
53093 posts
Posted on 9/25/25 at 5:33 pm to
quote:

Maybe an entry-level truck at $39K is the problem.

Yep. I paid 32k for mine in 2017. Crew cab XLT. The same truck is 50k now. Almost a 60% increase. 32k based on inflation should be about 40-41k today.
Posted by Perrin Aybara
Member since Dec 2021
179 posts
Posted on 9/25/25 at 5:48 pm to
quote:


Prop up profits at the manufacturer, and when the loans go bad, cry to government and get a bail out.


Where the rest of us pay for a fricking shitbox of an overpriced truck that we never even get to own.
Posted by Mantard
A Better Place
Member since Nov 2011
122 posts
Posted on 9/25/25 at 6:49 pm to
quote:

Two decades of can phaser rattle.


Just got an insane repair estimate from the dealership. Seems odd they didn’t recommend the same repairs/replacement when it was under warranty.
Posted by Grievous Angel
Tuscaloosa, AL
Member since Dec 2008
10713 posts
Posted on 9/25/25 at 7:03 pm to
They can take their 10 speeds, their turbos, their active fuel management, their "v8 sounds through the radio," their 0w16, their plastic oil pans and drain plugs and go frick themselves.

They are measurably worse than they were 10 years ago and cost twice as much.

Electric vehicles now present the most reliable option. And that's not by accident. The Feds made it happen.
Posted by NYNolaguy1
Member since May 2011
21695 posts
Posted on 9/25/25 at 7:14 pm to
Who knew that selling $100k pickups to people who make less than $100k would be a bad idea?

I mean, really, who could have foreseen that?
Posted by go_tigres
Member since Sep 2013
5441 posts
Posted on 9/25/25 at 7:35 pm to
Loaning to subprime borrowers is trending. 2 out of 3 finance partners we use are jumping on the bandwagon and will approve 600’ish. Prior to the change, it was closer to 680’s.

Rather than getting into riskier paper, perhaps ford should reduce prices.
Posted by UptownJoeBrown
Baton Rouge
Member since Jul 2024
7305 posts
Posted on 9/25/25 at 10:53 pm to
I just don’t get it. A golden opportunity for any auto maker to make a simple bare bones truck. Or auto for that matter.
Posted by billjamin
Houston
Member since Jun 2019
16651 posts
Posted on 9/25/25 at 10:58 pm to
quote:

Loaning to subprime borrowers is trending. 2 out of 3 finance partners we use are jumping on the bandwagon and will approve 600’ish. Prior to the change, it was closer to 680’s.

What are the charging in additional fees to offset the below market rates for the risk profile?
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