What do advertisers see as the benefit....

But some are

Women

I think it's retarded, but it obviously works or else they wouldn't do it

I was just thinking about this, Jennifer Garner and Sam Jackson have been in Capital One ads for years now.

I wonder how many people are swayed by them being on there

quote:

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I was just thinking about this, Jennifer Garner and Sam Jackson have been in Capital One ads for years now.

I wonder how many people are swayed by them being on there

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Again, they're not there to sway you just because of who they are. The reason to use celeberties is to improve the chances you don't tune out their commercial and instead actually listen to what they say.

The watch industry is one of the classic examples of using brand ambassadors. It apparently works for them as almost all major luxury watch manufacturers use them. They also heavily rely on product placement in movies and TV. It is hard to walk out of a Bond franchise movie and not know Bond was wearing an Omega or two and they have even taken a shot or two at Rolex in the films, Rolex being the original Bond watch both in the novels and early films.

Are you more likely to buy if they support something you like? Less like if they support something you don't?

I can assure you Nike has no regrets in hiring Michael Jordan.

I understand why they do it, but it honestly does not sway me. I may be less likely to buy a product if I despise the celebrity. George Clooney and Alec Baldwin are good examples.

Exactly. So many celebrities are hypocritical idiots. I will not certain movies, even if it’s a great film, because I just don’t want to support a certain actor.

It probably worked better in 1958