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Victoria's Secret is struggling because women want to be comfortable (nsfw-ish)
Posted on 11/17/17 at 12:22 pm
Posted on 11/17/17 at 12:22 pm
LINK
quote:
When you think about Victoria's Secret, you think push-ups, Miracle Bras and sexy lingerie.
The problem for Victoria's Secret is that women don't want those anymore.
In early 2016, Victoria's Secret doubled down on sexy underwear. It pulled its swimsuit and apparel collections off the shelves, slashed promotional deals and stopped printing the Victoria's Secret catalog.
"The company walked away from $400 million at the same time they changed their promotional appeal," said Instinet analyst Simeon Siegel.
While Victoria's Secret was in the middle of its reboot, a consumer shift took hold that opened the door for competitors: "Bralettes."
Designed for comfort, bralettes are unconstructed bras without padding or underwire. They're around half the price of Victoria's Secret underwire bras, which run about $35.
Victoria's Secret tried to step up its bralette appeal, promoting "no padding is sexy" ads.
But the consumer shift chipped away at the store's stronghold on bras and paved the way for more options online and lower-cost retailers.
When does the bra-less movement start?
This post was edited on 11/17/17 at 12:26 pm
22
Posted on 11/17/17 at 12:22 pm to tke857
My sex robot doesn't whine about being comfortable
Posted on 11/17/17 at 12:24 pm to tke857
Women one day will look back and wonder why shite went downhill for them.
Minus the sex robot, this is one reason.
Minus the sex robot, this is one reason.
Posted on 11/17/17 at 12:25 pm to tke857
quote:
stopped printing the Victoria's Secret catalog.
That brings back fond memories.
Posted on 11/17/17 at 12:25 pm to tke857
This is people voting on products with their wallets, but somehow it will be turned into a feminist shitshow thread.
Posted on 11/17/17 at 12:25 pm to 50_Tiger
Because they don't want to wear uncomfortable underwear?
Posted on 11/17/17 at 12:26 pm to TH03
quote:
This is people voting on products with their wallets, but somehow it will be turned into a feminist shitshow thread.
I like bewbies in scantily clad undergarments.
Either wear that or nothing at all.
Posted on 11/17/17 at 12:26 pm to sicboy
arse is the new tits.
Posted on 11/17/17 at 12:27 pm to sicboy
quote:
uncomfortable underwear
One of the worst things in the world. I could only imagine how bras feel.
Posted on 11/17/17 at 12:27 pm to sicboy
quote:
Because they don't want to wear uncomfortable underwear?
Reduces the appeal imo. I am in the minority but that's just me.
Posted on 11/17/17 at 12:28 pm to TH03
I dont know how women wear thongs. Honestly. Feeling like you have a wedgy all day long. frick that shite.
Posted on 11/17/17 at 12:29 pm to tke857
Meh. Looks to me like they had a shitty advertising campaign, and competitors took advantage. I don’t think it has much to do with women wanting to eschew sexiness.
Posted on 11/17/17 at 12:29 pm to 50_Tiger
quote:
Women one day will look back and wonder why shite went downhill for them.
Minus the sex robot, this is one reason.
Who wants to wear overpriced, uncomfortable underwear?
Posted on 11/17/17 at 12:29 pm to tke857
quote:
I dont know how women wear thongs. Honestly. Feeling like you have a wedgy all day long. frick that shite.
Odd. Most of the bitches I frick with only own thongs and boy shorts.
Posted on 11/17/17 at 12:30 pm to RogerTheShrubber
quote:Millions of women over the last 20 years?
Who wants to wear overpriced, uncomfortable underwear?
Posted on 11/17/17 at 12:30 pm to 50_Tiger
quote:
Odd. Most of the bitches I frick with only own thongs and boy shorts.
Yep. Same and those two are on complete opposite ends of the spectrum from what I can see.
Posted on 11/17/17 at 12:32 pm to tke857
quote:
dont know how women wear thongs. Honestly. Feeling like you have a wedgy all day long
Hum... the women I know claim that it’s comfortable. Probably like anything else - if it is the wrong fit, then it will be uncomfortable and the style won’t matter, if it is the right fit, then it will be comfortable and the style won’t matter there either.
Posted on 11/17/17 at 12:34 pm to tke857
quote:
Yep. Same and those two are on complete opposite ends of the spectrum from what I can see.
Boy shorts come in different styles or some shite. The other night I had to listen to one of my lady friends complain about how she couldn't find anything she liked at some frickin VS sale
. Posted on 11/17/17 at 12:36 pm to TH03
quote:
This is people voting on products with their wallets
Agreed, but I don't think its a referendum on VS or about being comfortable. Its about not overpaying for a bra.
Every woman I know still thinks VS when they think of sexy apparel.
Posted on 11/17/17 at 12:36 pm to GeauxxxTigers23
quote:
My sex robot doesn't whine about being comfortable
That's because you installed a mute button.
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