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Started By
Message
Under Armour
Posted on 9/4/18 at 9:42 am
Posted on 9/4/18 at 9:42 am
Why in the hell does an American company spell "armour" with a "u?"
Aside from that, I just read about the company. The founder literally created the company in his mother's basement. I really need to quit my job and tinker with ideas.
Aside from that, I just read about the company. The founder literally created the company in his mother's basement. I really need to quit my job and tinker with ideas.
10
Posted on 9/4/18 at 9:42 am to Landmass
quote:
Why in the hell does an American company spell "armour" with a "u?"
boycott!
Posted on 9/4/18 at 9:43 am to Salmon
quote:
boycott!
Posted on 9/4/18 at 9:43 am to Landmass
Likely because Armor was used somewhere else.
Posted on 9/4/18 at 9:43 am to Landmass
I like their shoes, they don't hurt my feet like nikes.
Posted on 9/4/18 at 9:44 am to Landmass
"Oh, and the reason we added the 'U' in 'Armour' is that I was skeptical at the time about whether this whole internet thing would stick," Plank told The Post. "So I thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR. I wish there was a little more science or an entire marketing study behind it, but it was that simple."
Posted on 9/4/18 at 9:44 am to Landmass
quote:
When he was registering the name of his new company in 1996, he was setting up the toll-free number and he thought that 888-4ARMOUR was more compelling than 888-44ARMOR. At the time, the Internet was just rising in importance for commerce and Plank said he wasn’t sure “whether this whole internet thing would stick.” Therefore, the toll-free number was important to get right.
Posted on 9/4/18 at 9:44 am to Landmass
Ole Miss ring a bell ?
Posted on 9/4/18 at 9:47 am to Landmass
Because when the company was founded he wanted a recognizable toll-free number.
LINK
Both Nike and UA are incredible start-up stories.
quote:
"Oh, and the reason we added the 'U' in 'Armour' is that I was skeptical at the time about whether this whole internet thing would stick," Plank told The Post. "So I thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR. I wish there was a little more science or an entire marketing study behind it, but it was that simple."
LINK
Both Nike and UA are incredible start-up stories.
This post was edited on 9/4/18 at 9:49 am
Posted on 9/4/18 at 9:48 am to georgia
quote:
I like their shoes, they don't hurt my knees like nikes.
FIFY
Am I doing this right?
Posted on 9/4/18 at 9:50 am to Golfer
Yeah, I'm amazed at what this guy made from a business started in a basement and selling clothes out of the trunk of his car. This is the American dream for sure.
Posted on 9/4/18 at 9:50 am to Landmass
quote:
I really need to quit my job and tinker with ideas.
k, keep me posted.
Posted on 9/4/18 at 9:54 am to PuntBamaPunt
quote:
I was skeptical at the time about whether this whole internet thing would stick
Posted on 9/4/18 at 9:55 am to Mr Personality
It was 1996...not 2006.
Posted on 9/4/18 at 9:56 am to Landmass
Dont quit your job...youre not nearly as smart as the founder of under armour
Posted on 9/4/18 at 9:57 am to Golfer
So?
He didn’t think the internet would be a thing in 1996 lol.
He didn’t think the internet would be a thing in 1996 lol.
Posted on 9/4/18 at 9:58 am to Mr Personality
pretty sure everyone was still logging in with AOL free trial CD's back then, but yeah it's funny in hindsight.
Posted on 9/4/18 at 10:00 am to wileyjones
quote:
Member since May 2014
6 posts
Man, this alter must be way back in the file cabinet?
Posted on 9/4/18 at 10:00 am to PuntBamaPunt
Posted on 9/4/18 at 10:01 am to Mr Personality
quote:
So?
He didn’t think the internet would be a thing in 1996 lol.
As it related to e-commerce? It was still widely unproven. Especially given that his initial company was targeted at team sales, not the individual consumer.
Having a toll-free number that was easily recognizable was arguably more important in 1996 than a catchy domain name. And he created the domain in 1997, so it's not like he went years without denying the need to have an e-commerce platform, too.
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