re: There are some crazy deals on 2018 Rams

Unless they're giving them away free you're paying too much

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I’m sure that are some sort of corporate incentives or rebates for the dealerships, but this really makes MSRP look like a giant scam.

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Here is how dealerships work in a nutshell, at the end of the year the dealer gets a percentage of the dealer cost of all cars sold back from the manufacturer (2.5-4%). That percentage, and all the profits from service and parts sales, are where the dealer makes his money. The car sales profits above their cost go towards salaries and overhead for the dealerships day to day activities. This means that, in theory, the dealer could sell every car for “dealer cost” and still turn a profit. Generally though, they won’t sell a car for less that about $250 above their true cost as that $250 will cover the salesman salary and overhead for the sale (manager salary, admin overhead, etc). So yes, MSRP is a joke. Note that the manufacturer kickback and $250 number are based off of what it was when I sold cars for six months right when I got out of college and was waiting on my first security clearance to come through. Those numbers are likely different now.

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deltaland
Unless they're giving them away free you're paying too much

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Why is that? I'm getting ready to trade in my 07 for a 17 or 18, have had zero issues with it.

Had a 94 before that only issue was a cracked dash.

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I am seeing up to 20k off the msrp being advertised online.

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Until you get there and they've all been sold BUT they'll let you have the other 2018s for slightly more

I saw this tread title and was totally thinking Los Angeles Rams

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Rams are arse. The 2018 is on the same platform as the 2004 model. Chrysler just slaps a new badge, new brand, and some chrome on it and calls it a new model.

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This might be the stupidest thing I have ever read on the internet. None of what you said is true.

And also, can people stop calling them Dodge? They split and Ram is an independent division. You really indicate that you actually have no idea what you are talking about when you don't even know the brand name of the vehicle.

You'll find out that you do not qualify for all those rebates and that the real price for you is much higher. Look at the other Ram dealer sites around the country. They all play the "big rebate" game to get you in the door.

It's still a Dodge. It's a marketing gimmick.