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The watering-down of luxury sports car brands

Posted on 5/1/18 at 4:10 pm
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 5/1/18 at 4:10 pm
On the surface you may not notice much of a difference between a BMW M sport and an M4. Same can be said for the various Audi S-package models, and various AMG models for Mercedes. But if you take a closer look you'll realize that the body styles, engines and interiors can be quite different, not to mention the price tags.


BMW
The BMW M Sport can be purchased for the 430i coupe (entry level) at $48k (starting price) with a 2.0 L 4-cylinder engine. The M4 however starts at $68k and usually ends up around $80k after adding some of the more popular options. The M4 has a 3.0 liter, inline 6-cylinder, twin turbo with 425 hp.

AMG
The Mercedes AMG C43 coupe (formerly the C450) has a 362 hp, 3.0L V6 and starts at $55k. The classic AMG C63S coupe starts at around $77k and usually ends up around $90k after adding some of the more popular options. The C63S has 505 hp and a bi-turbo, 4.0 L, V8.

Audi
The Audi A5 – Sport Package starts at around $50K. With the S5 starting at $55k and the RS5 at around $70k.




The prestige of driving an Audi RS model, a Mercedes AMG, or a BMW M, has been diluted with the introduction of new naming conventions aimed at convincing buyers that their vehicles are exclusive.

I'm not sure it will ultimately matter because the companies are still cranking out high-end models with impressive performance, they've just lowered the bar for what constitutes their idea of performance. Most buyers don't seem to mind that their BMW M Sport cars don't have M performance engines, or that C43 model AMGs aren't built in Affalterbach. But now the names aren't exactly as special as they once were, which is disappointing for car enthusiasts.



430i


M4



C43


C63 S



A5



RS5
This post was edited on 5/1/18 at 4:37 pm
Posted by The Boat
Member since Oct 2008
178344 posts
Posted on 5/1/18 at 4:11 pm to
Ford is the only luxury brand the OT needs.
Posted by TDsngumbo
Member since Oct 2011
51622 posts
Posted on 5/1/18 at 4:11 pm to
My Pinto hasn't watered down.
Posted by Open Dore Policy
The Commodore State
Member since Oct 2012
5451 posts
Posted on 5/1/18 at 4:12 pm to
Thanks. I'll just keep my money.
Posted by anewguy
BR
Member since Mar 2017
1239 posts
Posted on 5/1/18 at 4:12 pm to
K.
Posted by CptRusty
Basket of Deplorables
Member since Aug 2011
11740 posts
Posted on 5/1/18 at 4:13 pm to
quote:

And now the names aren't exactly as special as they once were, which is disappointing for vapid narcissists.


fify
Posted by Restomod
Member since Mar 2012
13493 posts
Posted on 5/1/18 at 4:14 pm to
quote:

But we all know what you’re really driving.



Glad I don't give a shite what other people drive/spend/do with their money...
This post was edited on 5/1/18 at 4:16 pm
Posted by ell_13
Member since Apr 2013
88455 posts
Posted on 5/1/18 at 4:15 pm to
Pecker cares. A lot.
Posted by GreatLakesTiger24
Member since May 2012
61590 posts
Posted on 5/1/18 at 4:15 pm to
Sorry about the poor
Posted by TH03
Mogadishu
Member since Dec 2008
172004 posts
Posted on 5/1/18 at 4:16 pm to
Coupes are kinda for chicks though.
Posted by Winston Cup
Dallas Cowboys Fan
Member since May 2016
66986 posts
Posted on 5/1/18 at 4:16 pm to
in the case of the bmw, i dont know who wants to spend $50k for a 2.0L 4 cylinder.

the 5 series is worse has the same engine in the 530, but has a 600hp v8 in the m5


i like the look of the a5. iwdi
This post was edited on 5/1/18 at 4:18 pm
Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 5/1/18 at 4:17 pm to
quote:

Coupes are kinda for chicks though.



You shut the hell up
Posted by ellishughtiger
70118
Member since Jul 2004
21182 posts
Posted on 5/1/18 at 4:17 pm to
I live in a pretty well to do area uptown Nola and I’m starting to see more Tesla’s from people previously owned BMW, Mercedes and Audi’s.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
68469 posts
Posted on 5/1/18 at 4:19 pm to

Your wall of text threads are as drawn out as your enchilada cooking demonstrations.
Posted by LNCHBOX
70448
Member since Jun 2009
89397 posts
Posted on 5/1/18 at 4:23 pm to
quote:

The prestige of driving an Audi RS model, a Mercedes AMG, or a BMW M, has been diluted with the introduction of new naming conventions aimed at convincing buyers that their vehicles are exclusive.


Not sure I really agree with this. It allows the manufactures to make money off the buyer that wants the sporty look put not all the performance hardware that previously were looking to the aftermarket for ground effects and other custom stuff. I think most aren't pretending that they have anything more special than what they actually have, and even if they are, who cares?
Posted by 50_Tiger
Arlington TX
Member since Jan 2016
43544 posts
Posted on 5/1/18 at 4:24 pm to
And none of them have the reliability rating of a Lexus.

I will wind up in the TT Supra MKV though. And before you make fun of that car, it has B58 parts.
Posted by TheCaterpillar
Member since Jan 2004
76774 posts
Posted on 5/1/18 at 4:25 pm to
Non-luxury brands feel like luxury now.

Posted by Pecker
Rocky Top
Member since May 2015
16674 posts
Posted on 5/1/18 at 4:28 pm to
quote:

Not sure I really agree with this. It allows the manufactures to make money off the buyer that wants the sporty look put not all the performance hardware that previously were looking to the aftermarket for ground effects and other custom stuff. I think most aren't pretending that they have anything more special than what they actually have, and even if they are, who cares?



I think that's fair. It doesn't matter if they want to sport an M badge when it's not an M car. But I think it waters-down the brand appeal or prestige. For whatever that's worth.
Posted by LouisianaLady
Member since Mar 2009
83168 posts
Posted on 5/1/18 at 4:29 pm to
quote:

Non-luxury brands feel like luxury now.



Yep. You go fully loaded on some of the non-luxury vehicles out right now, and you're riding pretty plush.

LNCHBOX - I agree too. There was a thread a year or so ago asking why lower end brands don't make vehicles that are as aesthetically pleasing as a luxury vehicle but without the bells and whistles in the engine. I thought it was an interesting question. Some people, especially women, buy luxury vehicles for the interior amenities and exterior design.. not for the engine power.
Posted by Gator5220
Member since Aug 2010
5191 posts
Posted on 5/1/18 at 4:29 pm to
What's wrong with broadening your appeal by offering lower priced alternatives?

If people didn't buy them they wouldn't build them.
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