Question about the Better Business Bureau

Correct, its gone in the same direction as the yellow pages.

So what happened? Did they change their business philosophy?

Is it a pay to play type of system today?

quote:

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I suspect that with Google Reviews, Yelp and others, BBB has become insignificant today and will become even less impactful as the years go on.

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You see that thread "Millennials don't know tv is free."? They probably also think BBB stands for Bed Bath and Beyond. That doesn't mean it's useless though. You can link to your web site in your profile and that can help a tiny amount on Google.

It's a joke unless your business caters to the elderly. They essentially operate like a mafia organization. Pay them and they'll protect you from bad ratings. The issue is if you don't pay them they don't even bother to ensure if the complaint is justified and if you do pay them the complaints go away no matter what.

These people have become a pay-for-play organization. They don't like being told "no" when they solicit memberships. I have no use for them.

I, for one, absolutely use BBB rating as a tool. Relying solely on random individual accounts such as Facebook/Yelp as some have mentioned seems very naive. Chamber of Commerce is another resource I use. Are they archaic in the scope of the laziness of believing the first googled complaint you read? I guess they are.

The BBB is scam all they care about is the $400 a year business owners are paying. I opened a business profile with them (which is free) & I asked BBB about becoming a accredited business. They told me it takes a few years & be in good standing to become accredited business. Three days goes by they call me back & tell me if I pay $400 that same day they can expedite the accreditation. Also the last time I checked they only report on the negative reviews.