Q for OT business owners and those working with the general public in retail/restaurants?

The Golden Rule

1. The customer is always right.
2. If by chance the customer makes a mistake, refer to rule number 1.

This is in an Employee Handbook that I am reading through. Do you or does your company subscribe to this? I realize there may be special circumstances at play at different times, but is this part of your company's core philosophy with regard to its customers? Is this talked about a majority of the time in team huddles or made a focus?

Lastly, for a bonus point, name the company of the Employee Handbook I am reading.

Edited to add (as I am reading through the handbook):

Customers are the most important people in any business.
• Customers are not dependent on us; we are dependent on them.
• Customers are not an interruption of our work; they are the purpose of
it.
• Customers do us a favor when they come in; we aren’t doing them a
favor by waiting on them.
• Customers are part of our business – not outsiders.
• Customers are not just money in the cash register; they are human
beings with feelings, like our own.
• Customers are people who come to us with their needs and wants, and
it is our job to fill those needs and wants.
• Customers deserve the most courteous attention we can give them.
They are the lifeblood of this and every business, and they pay your
salary. Without them, we would have to close our doors.