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Started By
Message
re: Kaepernick Campaign Created $43 Million in Buzz for Nike So Far
Posted on 9/4/18 at 10:35 pm to JohnnyKilroy
Posted on 9/4/18 at 10:35 pm to JohnnyKilroy
quote:
would wager the answer to both questions is a negligible amount.
Well, from the reactions I’ve seen here and on other social media platforms, I’d say you’re correct about question #1, but way off on #2. It seems this move will net Nike very few new customers while costing them a substantial amount of customers. I guess only time will tell though.
1
Posted on 9/4/18 at 10:40 pm to RogerTheShrubber
Nike is consistently the most comfortable show on my foot. I hate myself for it.
Posted on 9/4/18 at 10:42 pm to JohnnyKilroy
quote:
I would wager the answer to both questions is a negligible amount
It isn’t the people who boycott that’s the issue it’s the people who say well I could either buy an under armour polo or a Nike polo and whom would have otherwise chose the Nike chooses the under armour maybe even on a sub conscious level because of this decision.
Like papa Johns when faced with the decision pj’s or dominos people who don’t boycott simply choose dominos, it isn’t the boycotters it’s the other larger silent group that is the real impact.
Btw the nfl ratings last year was proof that supporting the kneeling group was bad for business. Why the hell else you think they came down so hard on it this year.
This post was edited on 9/4/18 at 10:44 pm
Posted on 9/4/18 at 10:44 pm to Street Hawk
If you’re mad at Nike, you might just be a redneck
Posted on 9/4/18 at 10:47 pm to Darth_Vader
quote:
but way off on #2. It seems this move will net Nike very few new customers while costing them a substantial amount of customers. I guess only time will tell though.
95% of the people talking about boycott here and on social media on day 1 will still buy nike shite.
They are just virtue signalling.
Posted on 9/4/18 at 10:50 pm to JohnnyKilroy
quote:
95% of the people talking about boycott here and on social media on day 1 will still buy nike shite.
Only if it is significantly better than a competitor. If it is apples to apples those people won’t buy nike
Posted on 9/4/18 at 10:56 pm to Street Hawk
Why would anyone buy their shoes made in sweat shops
Posted on 9/4/18 at 10:57 pm to Lsuhack1
quote:
Btw the nfl ratings last year was proof that supporting the kneeling group was bad for business. Why the hell else you think they came down so hard on it this year.
Nike's target demo is wayyyyyyy larger than the NFL's.
The NFL only offers one thing. Football. Nike makes products for virtually every sport. They are by miles the largest and most popular apparel manufacturer in the world.
Not really an apples to apples comparison.
Also, the right is just as guilty of "flavor of the week" faux outrage. See: Starbucks, Target, Apple, Amazon, Walmart, Budweiser
This post was edited on 9/4/18 at 11:15 pm
Posted on 9/4/18 at 11:01 pm to Lsuhack1
quote:
Only if it is significantly better than a competitor. If it is apples to apples those people won’t buy nike
Let's revisit in a year to compare year over year sales numbers. I'm going to bet their marketshare and revenue won't be significantly impacted by this ad campaign.
Posted on 9/5/18 at 12:53 am to Street Hawk
quote:
the vast majority of it neutral to positive, according to Apex Marketing Group
Yea that's a bullshite lie.
Most people see through the false propaganda. The media creates and lies about polls all the time. No one is buying it anymore.
Posted on 9/5/18 at 7:07 am to Street Hawk
Nike will not know if it is a win until they look at sales numbers from now until let’s say after Xmas.
Then compare numbers to last year to this year in the markets the push this ad campaign.
Basically, did siding with one group make them more or less money.
Unfortunately, you can burn their clothing and shoes you bought in the past they probably don’t care as they already made a sale on that item. It is what rings up from now until their cut off to check sales that matters.
Increase they win.
Decrease they screwed up.
Pick a side and support your opinion.
Buy a Nike product - support them
Do not buy a Nike product- no support for ad
Then compare numbers to last year to this year in the markets the push this ad campaign.
Basically, did siding with one group make them more or less money.
Unfortunately, you can burn their clothing and shoes you bought in the past they probably don’t care as they already made a sale on that item. It is what rings up from now until their cut off to check sales that matters.
Increase they win.
Decrease they screwed up.
Pick a side and support your opinion.
Buy a Nike product - support them
Do not buy a Nike product- no support for ad
This post was edited on 9/5/18 at 7:10 am
Posted on 9/5/18 at 7:34 am to bigpetedatiga
quote:
I dont believe you. Like 10 people on here that they would never buy Nike again.
That has to be worth millions right?
RIP #Nike. Due to the upcoming conservative protests, you'll end up in the dustbin of history just like:
-Walmart
-Starbucks
-Target
-Dick's Sporting Goods
-Kellogg's
-Netflix
-Keurig
-Amazon
-Star Wars Films
-Merryl Streep
-Michelle Wolf
-The Black Panther Franchise
-Hamilton
-Disney
-Levi's
Only morons think boycotts work in the long run.
Posted on 9/5/18 at 7:52 am to rickgrimes
quote:
RIP #Nike. Due to the upcoming conservative protests, you'll end up in the dustbin of history just like:
Posted on 9/5/18 at 7:54 am to dawgfan24348
quote:
dawgfan24348
I think it's funny you are outraged that other people aren't outraged about something that you weren't outraged with.
See how ridiculous that sounds. You never had some moral high ground about the sweatshop stuff, but youre using it as a rebuttal to the people saying they boycott because of Kaepernick. That's hypocrisy at its finest.
Posted on 9/5/18 at 8:14 am to JohnnyKilroy
quote:
Nike's target demo is wayyyyyyy larger than the NFL's.
Yeah so much so that they decided to make a football player the basis of their 30th anniversary marketing campaign.
Posted on 9/5/18 at 8:15 am to Rize
Bad publicity is still bad publicity.
Posted on 9/5/18 at 8:19 am to Walt OReilly
What has this multi-millionaire shite-stain every sacrificed?
Posted on 9/5/18 at 8:25 am to Street Hawk
This has created a lot of buzz for Nike and Kaepernick, and has done zip to advance the issue of racial inequities in the justice system.
On my FB feed, I would see comments (on friend's threads) about "they are going to be mad." So, how does making white people mad advance the real issue? I never understood why people think pissing off people you need to be on your side advances anything.
Kaepernick has set the BLM cause (if it ever was actually about justice system reform) back. The discussion is all about him. He's making money though. He really should be a villain to BLM, and not because he kneeled.
On my FB feed, I would see comments (on friend's threads) about "they are going to be mad." So, how does making white people mad advance the real issue? I never understood why people think pissing off people you need to be on your side advances anything.
Kaepernick has set the BLM cause (if it ever was actually about justice system reform) back. The discussion is all about him. He's making money though. He really should be a villain to BLM, and not because he kneeled.
Posted on 9/5/18 at 8:34 am to JohnnyKilroy
quote:
Let's revisit in a year to compare year over year sales numbers. I'm going to bet their marketshare and revenue won't be significantly impacted by this ad campaign
That’s really all we can do. See how over the next year Nike compares to their competiton.
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