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re: Ford CEO is going to kill his own Company.

Posted on 6/5/22 at 10:17 am to
Posted by lynxcat
Member since Jan 2008
24993 posts
Posted on 6/5/22 at 10:17 am to
Price transparency is always a good thing for the consumer. A number of unimaginative posters thinking that the dealer network cannot be cut out.

Unless there is price fixing across the industry where all OEMs retain elevated profits, then economics has proven that prices will come down in a competitive environment. Removing a layer from the value chain is a practical solution albeit there’s a lot of inertia against it (since the structure has been in place for so long and has legal protections).
This post was edited on 6/5/22 at 10:19 am
Posted by NOLAVOL16
Member since Jan 2022
898 posts
Posted on 6/5/22 at 10:21 am to
quote:

Competition between dealers keep the prices down you idiot.


Adding middlemen into a transaction does not keep prices down. It just adds another layer of people who must make a profit off the car.
Posted by tigahbruh
Louisiana
Member since Jun 2014
2860 posts
Posted on 6/5/22 at 10:26 am to
Not a Ford fan, but I love the sales model. Wpuld be great for consumers. frick a dealership.
Posted by YipSkiddlyDooo
Member since Apr 2013
3785 posts
Posted on 6/5/22 at 10:28 am to
quote:

Competition between dealers keep the prices down you idiot.


Competition between manufacturers, not individual dealerships, keeps prices down you idiot.
Posted by Napoleon
Kenna
Member since Dec 2007
73144 posts
Posted on 6/5/22 at 10:30 am to
Dealers frick you anyway. Add on prices to make it seem like they are giving you a deal.
My 2020 Ford needs a new transmission at 45,000 miles its crazy
This post was edited on 6/5/22 at 10:42 am
Posted by achenator
Member since Oct 2014
3242 posts
Posted on 6/5/22 at 3:27 pm to
quote:

Todays market is a different animal. I went in to discuss a new Suburban two weeks ago. Kind of played around with some figures and their approach was "pay the MSRP" and take available rebates. I knew this was a suckers market immediately and promptly thanked them and walked. I'll check back in 2-3 years when things return to normal. What I was shocked by is they have 11 already sold and waiting for delivery. The guy showed me their order spreadsheet and prices- every one of thosey suckers paid full MSRP based off their sticker, invoice and their dealer paid price. There wasn't a sold suburban under 78K on that sheet. I never seen a dealer be so upfront showing me their data. It didn't matter though because there were no negotiations. This place was in Lafayette.
I bought a new truck recently. Sticker price is not a “suckers game” when you get more than you paid for your truck with 40k on it that you are trading in.
Posted by Swazla
Member since Jul 2016
1782 posts
Posted on 6/5/22 at 3:46 pm to
quote:

Not a Ford fan, but I love the sales model. Wpuld be great for consumers. frick a dealership.


dealers are in competition with each other. Eliminate the dealer and the price goes up. That;s why they are doing it.

Also eliminating the dealer from the sales end and expecting the dealer to care about the customer as before is a fool's game. It's not going to happen.

So the prices goes up and the service goes down.
Posted by Mingo Was His NameO
Brooklyn
Member since Mar 2016
36479 posts
Posted on 6/5/22 at 3:48 pm to
quote:

Eliminate the dealer and the price goes up. That;s why they are doing it.


Margin for them goes up. That's why they're doing it, you can't say that price goes up.

quote:

Also eliminating the dealer from the sales end and expecting the dealer to care about the customer


Logical fallacy
Posted by pankReb
Defending National Champs Fan
Member since Mar 2009
71638 posts
Posted on 6/5/22 at 3:48 pm to
quote:

dealers are in competition with each other. Eliminate the dealer and the price goes up.


Are you saying the dealers sell cars cheaper than ford sells it to them?
Posted by GeauxHouston
Midland, Texas
Member since Nov 2013
4995 posts
Posted on 6/5/22 at 3:51 pm to
quote:

no one cares about Ford.

Boy are you gonna be in for a surprise when I tell you what the best selling pick up in the nation is…
Posted by johnnyrocket
Ghetto once known as Baton Rouge
Member since Apr 2013
9790 posts
Posted on 6/5/22 at 9:24 pm to
What will bite any mfg in the tail is increase cost.

Usually when a dealer orders a vehicle for inventory or a customer that vehicle sold to the dealer even before shipping.
This way the cost of mfg that vehicle is shifted from Ford to the company financing the floor plan.
This helps them take money and put back in mfg.

Now he basically taking on the liability of cost of mfg and inventory until the vehicle is sold.
A huge player like Ford, Chrysler, and GM would have a hard to managing capital to keep volume running through the plants.

Either they will have to make less vehicles, less models, and only profitable models.
or
They will have to find a way to finance this inventory until it is delivered to the customer.
Posted by DarthGadget
Member since Jun 2021
159 posts
Posted on 6/5/22 at 11:02 pm to
True.

...and 20% of the folks that purchase an EV, get sick of taking care of it daily, and go back to gas.

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