re: First look at the all new redesigned 2024 Toyota Tacoma

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Tundra: terrible grill, cheesy aforementioned camo pattern, no option for black headliner

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I dislike the new Tundra’s design and lack of some basic features. It’s not terrible, but it doesn’t seem to be fully baked. And the styling is just weird.

I like the Sequoia okay. It was slightly improved over the Tundra on styling but Toyota still made a bunch of strange design decisions that makes the Sequioa very flawed relative to its competitive set. It’s neither a real Expedition/Tahoe competitor or a viable replacement for the Land Cruiser. Not sure what they were thinking except that they were trying to do both with one vehicle and it doesn’t quite work.

I really like the Tacoma so far. The styling is better, the interior seems less like a caricature of a truck interior. I think this one is going to be well positioned to dominate its market segment if Toyota doesn’t have supply issues or screws up the pricing.

Toyota is clearly listening to the negative feedback on their full sized trucks and addressing it in the Tacoma. I hope they make adjustments to the Tundra now to really make that dent in the full sized truck market even if they don’t fully unseat GM or Ford. Unfortunately the big issues with the Sequoia aren’t going to be easy to fix. GM is going to continue to own that segment with 65%+ market share for the foreseeable future.