Female Tech Executives fight sexism by posing in their underwear. WOWYHI?

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Silicon Valley has churned out solutions for many of society’s problems. But sexism isn’t one of them—especially in its own industry. To fight it, a group of female tech executives has employed a tactic that critics call a step backward: posing in their skivvies.

Underwear brand Dear Kate enlisted female tech-industry leaders to model its Ada Collection, a line named after Ada Lovelace, the 19th-century mathematician often credited as the world’s first computer programmer.

The ads feature the ladies sporting the “high performance underwear for high performance women,” typing away on laptops at the New York City headquarters of fashion website Refinery29.

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