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Started By
Message
re: Easter Beer Sales are out
Posted on 4/17/23 at 2:23 pm to AwgustaDawg
Posted on 4/17/23 at 2:23 pm to AwgustaDawg
quote:
They will stay pissed until a 24 pack costs about $16 and they will all of a sudden realize that having a tranny model selling beer is not near as bad as paying $22 a case for beer...
So you are saying people's principles aren't worth 6 bucks a case. Or a quarter per beer?
2
Posted on 4/17/23 at 2:35 pm to AwgustaDawg
quote:
They will stay pissed until a 24 pack costs about $16
This will never happen
Posted on 4/17/23 at 2:36 pm to fr33manator
quote:
So you are saying people's principles aren't worth 6 bucks a case. Or a quarter per beer?
I think he was trying to say principles are worth about $3.50
Posted on 4/17/23 at 2:39 pm to Sun God
What would it take for me to go back to Bud Light?
AB would have to fire the lady that made the decision to bring culture wars into their advertising. She would have to be fired in a very public way.
AB/IB would have to admit they made a mistake and apologize to the 'fratty out of touch" people that made Bud Light the best selling beer in the US.
Until then, I will learn to like Yuengling Light.
AB would have to fire the lady that made the decision to bring culture wars into their advertising. She would have to be fired in a very public way.
AB/IB would have to admit they made a mistake and apologize to the 'fratty out of touch" people that made Bud Light the best selling beer in the US.
Until then, I will learn to like Yuengling Light.
This post was edited on 4/17/23 at 2:40 pm
Posted on 4/17/23 at 2:46 pm to SuperSaint
quote:
Get back to me in November after thanksgiving and let's see the sales when every red blooded American is drinking beer watching the Cowgirls embarrass themselves fighting for a wildcard spot
Easter is tLorts Holiday and designated a wine occasion
but....somehow....only Bud Light took a hit on Easter while other beer sales had some pretty solid growth?
Posted on 4/17/23 at 2:46 pm to LegendInMyMind
Well Lent over time to get back on the horse
Posted on 4/17/23 at 2:48 pm to Corinthians420
quote:
Kinda weird to do a boycott over politics that directly hurts your own political party
Even weirder to alienate your customers for woke points.
Posted on 4/17/23 at 2:50 pm to BugAC
He's gonna reply with "Link me to one ad campaign that alienates it's customers" while completely ignoring me already answering that.
Posted on 4/17/23 at 2:50 pm to GumboPot
Easter was a week earlier this year. So that’s saying they were -6.9% on an easy comp week where you would think they’d have a massive week. Next week data will be a bloodbath for them.
Posted on 4/17/23 at 2:53 pm to fr33manator
quote:
So you are saying people's principles aren't worth 6 bucks a case. Or a quarter per beer?
I'd posit that some folks principles are worth far less than others...if you drinking Bud Lite 6 months ago chances are it was based on cost.....not principles. Most will forget about their principles if they can save a quarter a can...
Posted on 4/17/23 at 2:55 pm to Sun God
quote:
They will stay pissed until a 24 pack costs about $16
This will never happen
Probably not...something will come along which will make 'em melt even more and they will need to soft, soothing relief of their bud lite....
All advertising is good advertising....Bud Lite is getting a heaping pile of free advertising. Some folks will stay away forever, some will stay away a while....but many will go back to their brand in a few months.
This post was edited on 4/17/23 at 2:57 pm
Posted on 4/17/23 at 2:55 pm to AwgustaDawg
quote:
.if you drinking Bud Lite 6 months ago chances are it was based on cost.....not principles. Most will forget about their principles if they can save a quarter a can...
Bud Light is not close to the cheapest beer on the shelves, so you really don't have much of a basis to make this argument.
Posted on 4/17/23 at 2:55 pm to AwgustaDawg
quote:
I'd posit that some folks principles are worth far less than others...if you drinking Bud Lite 6 months ago chances are it was based on cost.....not principles. Most will forget about their principles if they can save a quarter a can...
This has already been stated but I'll say it again in case you missed it(or just flat out ignored it since it completely destroys that shite argument).
There are cheaper beers that are just as good(relatively speaking) than Bud Light. If your argument held water, they would be drinking PBRs already.
Posted on 4/17/23 at 2:56 pm to AwgustaDawg
quote:
..if you drinking Bud Lite 6 months ago chances are it was based on cost.....
Nah, it was likely 90% based on brand loyalty/habit. Give a customer base no reason to continue adhering to that and you're going to be toast if that's what your "product" is.
That's why this is a rather unique corporate screw-up.
Posted on 4/17/23 at 2:57 pm to Rebel
quote:
What would it take for me to go back to Bud Light? AB would have to fire the lady that made the decision to bring culture wars into their advertising. She would have to be fired in a very public way. AB/IB would have to admit they made a mistake and apologize to the 'fratty out of touch" people that made Bud Light the best selling beer in the US. Until then, I will learn to like Yuengling Light.
It’s sad that so many of y’all have traded an iconic American brand for that Chinese ying ling
Posted on 4/17/23 at 2:58 pm to AwgustaDawg
quote:
.if you drinking Bud Lite 6 months ago chances are it was based on cost.....not principles.
I'd counter it's because they had some great marketing over the last 40 years or so and were readily available, and once people have an inoffensive brand, they tend to stick with it.
When that brand does something to personally offend their main customer base in favor of a disgusting freak, they'll make that switch.
Posted on 4/17/23 at 2:58 pm to AwgustaDawg
quote:
f you drinking Bud Lite 6 months ago chances are it was based on cost
If it was based on cost, then everyone would be drinking natty light and keystone.
Most people that drink bud light drink it because of brand recognition. They've "been drinking it for years" and that ain't gonna change...until you use a tranny that pretends to be a pre-teen girl as your new spokesman. Then the "been drinking it for years" shifts to miller or coors. Which the data reflects.
Posted on 4/17/23 at 2:59 pm to AwgustaDawg
quote:
I'd posit that some folks principles are worth far less than others...if you drinking Bud Lite 6 months ago chances are it was based on cost...
I can't speak for everyone, but I drank it based on taste. It's what I've always drank. It's the taste I'm familiar with and enjoy. I paid over 40 bucks for a 6 pack of bud light while in Cancun recently. So it isn't about the money. Lite, Coors Lt, and a hundred other brands are at the same price point.
Posted on 4/17/23 at 2:59 pm to Y.A. Tittle
quote:
Nah, it was likely 90% based on brand loyalty/habit. Give a customer base no reason to continue adhering to that and you're going to be toast if that's what your "product" is.
That's why this is a rather unique corporate screw-up.
I always enjoy seeing people like those few in this thread essentially crying about how other grown-assed adults choose to spend their money. Desperately trying to create any possible narrative they can so that they can say "I swear it's not that bad guys everything is ok!!!"
Posted on 4/17/23 at 3:02 pm to pankReb
quote:
Desperately trying to create any possible narrative they can so that they can say "I swear it's not that bad guys everything is ok!!!"
Especially considering there is no other statistical anomoly that explains the failure in sales for buds and hte coinciding raise in sales of the other big 2 macros, Miller and Coors.
I ate dinner here in BR Friday, and i asked for a beer list (i'm a craft drinker) and the waitress said something to the effect of "we have domestic, except for anheuser busch products" then rattled off a few others. I found i interesting that some restaurants have immediately stopped serving anything from A-B.
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