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bhtigerfan
Baton Rouge
Member since Sep 2008
20290 posts

Does anyone else hate these damn new drug names?
It irks the fricks out of me.

“Ask your doctor if Skyrizi is right for you.”

Skyrizi? What the frick kind of name is that?

Who the frick thinks of these shitty names? Makes me wanna choke a mutherfricker.


ZIGG
Member since Dec 2016
4360 posts

re: Does anyone else hate these damn new drug names?
stop pill popping


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241
Jim Rockford
LSU Fan
Member since May 2011
73232 posts
 Online 

re: Does anyone else hate these damn new drug names?
Teams of marketing experts. Big expensive teams.


Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
26338 posts

re: Does anyone else hate these damn new drug names?
Skyler says hey.


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52
Mr Personality
Cal State Fullerton Fan
Deep in ya throat
Member since Mar 2014
19712 posts

re: Does anyone else hate these damn new drug names?
quote:

Skyrizi? What the frick kind of name is that?


Polish


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20
bhtigerfan
Baton Rouge
Member since Sep 2008
20290 posts

re: Does anyone else hate these damn new drug names?
And I can’t tell you what any of them are for.

They’re almost as annoying as ambulance chaser commercials.


BurningHeart
LSU Fan
Member since Jan 2017
7523 posts

re: Does anyone else hate these damn new drug names?
quote:

Makes me wanna choke a mutherfricker.


Sounds like you need a Lexapro


bhtigerfan
Baton Rouge
Member since Sep 2008
20290 posts

re: Does anyone else hate these damn new drug names?
quote:

Teams of marketing experts. Big expensive teams.
How hard can that be?

Allergy drug? Breatheall.

Migraine drug? Relieveit

Boner pill? Stiffenze

Now pay me millions.


bhtigerfan
Baton Rouge
Member since Sep 2008
20290 posts

re: Does anyone else hate these damn new drug names?
quote:

Sounds like you need a Lexapro


This post was edited on 9/29 at 1:28 am


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22
Pvt Hudson
Texas A&M Fan
Member since Jan 2013
1101 posts

re: Does anyone else hate these damn new drug names?
We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.


USMEagles
Southern Miss Fan
Member since Jan 2018
1541 posts

re: Does anyone else hate these damn new drug names?
quote:

We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.


I tried making up some B.S. corporation names

Integrant

Foundatian

Reliatude

Fortifent

Impacton

Confidor

Trustient

Partnor

Trustworth

At least 6 of the 9 seem to be taken.

The market on bull shite has apparently been cornered.
This post was edited on 9/29 at 8:20 am


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90
Cdawg
Houston Astros Fan
TigerFred's Living Room
Member since Sep 2003
52587 posts
 Online 

re: Does anyone else hate these damn new drug names?
Xyzal is kind of catchy plus I can break it out on words with friends.


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20
Bestbank Tiger
Tulane Fan
The Landmass
Member since Jan 2005
47853 posts

re: Does anyone else hate these damn new drug names?
quote:

We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.


30 Rock had a hilarious episode about that.


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00
Philzilla2k
Atlanta Braves Fan
Member since Oct 2017
2526 posts

re: Does anyone else hate these damn new drug names?
Why is Boniva, not for erectile disfunction.


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20
Bunk Moreland
Michigan Fan
Detroit, MI.
Member since Dec 2010
26216 posts

re: Does anyone else hate these damn new drug names?
Thanks, buddy, I ended up with an ad for something called Aimovig at the top of my screen.


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50
shutterspeed
Arkansas State Fan
MS Gulf Coast
Member since May 2007
48429 posts

re: Does anyone else hate these damn new drug names?
The process of a drug company naming a new drug is pretty interesting.


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21
tss22h8
LSU Fan
30.4 N 90.9 W
Member since Jan 2007
17092 posts

re: Does anyone else hate these damn new drug names?
I'm taking something called Abilify. The generic name is aripiprazole, which sounds like something you order at Olive Garden.


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50
OKellsBells
LSU Fan
USA
Member since Dec 2016
4650 posts

re: Does anyone else hate these damn new drug names?
Drug names today really are annoying. The older names made more sense.

Premarin is made from pregnant mare urine.

Armour Thyroid is porcine origin

Image: https://i.imgur.com/IfDW6Sy.jpg

Image: https://i.imgur.com/QtrVMmV.jpg



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Mr Clean
Columbia Fan
Iberia Parish Prison
Member since Aug 2006
39742 posts

re: Does anyone else hate these damn new drug names?
Tresiba Ready!

LINK
This post was edited on 9/29 at 9:37 am


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40
Chitown_Badger
Wisconsin Fan
A one drink walk from Wrigley
Member since May 2013
12628 posts

re: Does anyone else hate these damn new drug names?
quote:

Who the frick thinks of these shitty names? Makes me wanna choke a mutherfricker.


I used to be one of the people coming up with the names.

Pharma advertising companies are part of the process, as are other companies that exist solely to do naming.

The names are informed by a creative brief, they're vetted through a trademark search, checked to make sure they won't cause confusion with another drug on the market, and market researched.

I was one of the leads on the team that launched Trintellix. Which was actually launched as Brintellix, but the name had to later be changed because some dumbass confused it with Brilinta.
This post was edited on 9/29 at 10:58 am


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