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Does anyone else hate these damn new drug names?

Posted on 9/29/19 at 1:07 am
Posted by bhtigerfan
Baton Rouge
Member since Sep 2008
29407 posts
Posted on 9/29/19 at 1:07 am
It irks the fricks out of me.

“Ask your doctor if Skyrizi is right for you.”

Skyrizi? What the frick kind of name is that?

Who the frick thinks of these shitty names? Makes me wanna choke a mutherfricker.
Posted by ZIGG
Member since Dec 2016
10108 posts
Posted on 9/29/19 at 1:09 am to
stop pill popping
Posted by Jim Rockford
Member since May 2011
98128 posts
Posted on 9/29/19 at 1:09 am to
Teams of marketing experts. Big expensive teams.
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
38649 posts
Posted on 9/29/19 at 1:12 am to
Skyler says hey.
Posted by Mr Personality
Bangkok
Member since Mar 2014
27364 posts
Posted on 9/29/19 at 1:16 am to
quote:

Skyrizi? What the frick kind of name is that?


Polish
Posted by bhtigerfan
Baton Rouge
Member since Sep 2008
29407 posts
Posted on 9/29/19 at 1:20 am to
And I can’t tell you what any of them are for.

They’re almost as annoying as ambulance chaser commercials.
Posted by BurningHeart
Member since Jan 2017
9516 posts
Posted on 9/29/19 at 1:22 am to
quote:

Makes me wanna choke a mutherfricker.


Sounds like you need a Lexapro
Posted by bhtigerfan
Baton Rouge
Member since Sep 2008
29407 posts
Posted on 9/29/19 at 1:27 am to
quote:

Teams of marketing experts. Big expensive teams.
How hard can that be?

Allergy drug? Breatheall.

Migraine drug? Relieveit

Boner pill? Stiffenze

Now pay me millions.
Posted by bhtigerfan
Baton Rouge
Member since Sep 2008
29407 posts
Posted on 9/29/19 at 1:27 am to
quote:

Sounds like you need a Lexapro


This post was edited on 9/29/19 at 1:28 am
Posted by Pvt Hudson
Member since Jan 2013
3535 posts
Posted on 9/29/19 at 8:10 am to
We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.
Posted by USMEagles
Member since Jan 2018
11811 posts
Posted on 9/29/19 at 8:20 am to
quote:

We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.


I tried making up some B.S. corporation names

Integrant

Foundatian

Reliatude

Fortifent

Impacton

Confidor

Trustient

Partnor

Trustworth

At least 6 of the 9 seem to be taken.

The market on bullshite has apparently been cornered.
This post was edited on 9/29/19 at 8:20 am
Posted by Cdawg
TigerFred's Living Room
Member since Sep 2003
59442 posts
Posted on 9/29/19 at 8:22 am to
Xyzal is kind of catchy plus I can break it out on words with friends.
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
70851 posts
Posted on 9/29/19 at 8:51 am to
quote:

We had to rename a spin-off company a few years back. Finding something that isn’t taken, easily spoofable, or offensive in some language is hard as hell.


30 Rock had a hilarious episode about that.
Posted by Philzilla2k
Member since Oct 2017
11048 posts
Posted on 9/29/19 at 8:54 am to
Why is Boniva, not for erectile disfunction.
Posted by Bunk Moreland
Member since Dec 2010
52995 posts
Posted on 9/29/19 at 8:55 am to
Thanks, buddy, I ended up with an ad for something called Aimovig at the top of my screen.
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63192 posts
Posted on 9/29/19 at 9:17 am to
The process of a drug company naming a new drug is pretty interesting.
Posted by tss22h8
30.4 N 90.9 W
Member since Jan 2007
18657 posts
Posted on 9/29/19 at 9:21 am to
I'm taking something called Abilify. The generic name is aripiprazole, which sounds like something you order at Olive Garden.
Posted by OKellsBells
USA
Member since Dec 2016
5264 posts
Posted on 9/29/19 at 9:26 am to
Drug names today really are annoying. The older names made more sense.

Premarin is made from pregnant mare urine.

Armour Thyroid is porcine origin



Posted by Mr Clean
Pit Bull Paradise
Member since Aug 2006
49043 posts
Posted on 9/29/19 at 9:36 am to
Tresiba Ready!

LINK
This post was edited on 9/29/19 at 9:37 am
Posted by Chucktown_Badger
The banks of the Ashley River
Member since May 2013
31045 posts
Posted on 9/29/19 at 10:58 am to
quote:

Who the frick thinks of these shitty names? Makes me wanna choke a mutherfricker.


I used to be one of the people coming up with the names.

Pharma advertising companies are part of the process, as are other companies that exist solely to do naming.

The names are informed by a creative brief, they're vetted through a trademark search, checked to make sure they won't cause confusion with another drug on the market, and market researched.

I was one of the leads on the team that launched Trintellix. Which was actually launched as Brintellix, but the name had to later be changed because some dumbass confused it with Brilinta.
This post was edited on 9/29/19 at 10:58 am
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