Did we talk about the "new woman" effect on men that made the rounds yesterday?

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Male physiology and behavior are known to be influenced when they’re exposed to new partners. In a 2000 study, for example, men found repeated exposure to an erotic stimulus to be not only less sexually arousing, but also as less appetitive and absorbing. Self-reported arousal, and therefore penile circumference, increased when men were exposed to new female stimuli after becoming accustomed to the same female stimulus. These findings are linked to man’s innate physiology, which works to boost virility in the face of new mates, thus improving his chances of producing offspring.

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The findings revealed that the time it took participants to ejaculate ranged between four and 21 minutes. When it came to the first six films, there was no habituation effect, which means repeatedly viewing the same woman did not increase or decrease the time to ejaculation. However, they ejaculated faster and with a higher quality when viewing the seventh film, which included a new woman.

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