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Bud Light sends Minneapolis brewery a cease and desist from the Renaissance

Posted on 12/3/17 at 1:53 pm
Posted by Grim
Member since Dec 2013
12302 posts
Posted on 12/3/17 at 1:53 pm
quote:

Modist Brewing on Friday launched a new double IPA called the "Dilly Dilly" – a hat-tip to Bud Light's recent medieval banquet-set commercial that mocks the craft beer craze.


quote:

But in a brilliant twist, they delivered cease and desist via a Town Crier, who read it from a scroll.

quote:

"Let it be known that any beer shared between friends is a fine beer indeed and we are duly flattered by your loyal tribute," he says.

'However Dilly Dilly is the motto of our realm, so we humbly ask that you keep this to a limited edition.

"This is by order of the king, disobedience shall be met with additional scrolls, then a formal warning, then a private tour of the Pit of Misery."


quote:

He finishes by extending an olive branch to the bar, offering two Modist employees tickets to Super Bowl LII – where they can enjoy some Bud Light.


Bud Light's marketing department is fricking killing it lately. Dilly Dilly!

LINK
Posted by texag7
College Station
Member since Apr 2014
37526 posts
Posted on 12/3/17 at 1:55 pm to
Good marketing but bud light is still garbage

Miller/Coors light >>>>> bud light
Posted by Yat27
Austin
Member since Nov 2010
8108 posts
Posted on 12/3/17 at 1:57 pm to
quote:

Miller/Coors light >>>>> bud light

My shitty beer is better than your shitty beer!
Posted by Grim
Member since Dec 2013
12302 posts
Posted on 12/3/17 at 1:57 pm to
Meh, those all pretty much taste the same
Posted by Spaulding Smails
Milano’s Bar
Member since Jun 2012
18805 posts
Posted on 12/3/17 at 1:57 pm to
Only dipshits think Dilly Dilly is funny
Posted by SeeeeK
some where
Member since Sep 2012
28058 posts
Posted on 12/3/17 at 1:58 pm to
quote:

Miller


is owned by InBev-AB

Coors was sold as part of deal. And i have no problems with miller light, but coors is horrible.
Posted by NIH
Member since Aug 2008
112635 posts
Posted on 12/3/17 at 1:58 pm to
quote:

My shitty beer is better than your shitty beer!


It's strange how lower class people resonate so much with brand pride
Posted by jdeval1
Member since Dec 2009
7525 posts
Posted on 12/3/17 at 1:58 pm to
Most of the mass marketed domestics suck unless you are fishing or tailgating out in the sun. Yuengling is the same price and a much better beer
Posted by Grim
Member since Dec 2013
12302 posts
Posted on 12/3/17 at 1:58 pm to
quote:

Spaulding Smails

To the pit of misery!
Posted by JumpingTheShark
America
Member since Nov 2012
22903 posts
Posted on 12/3/17 at 2:01 pm to
I don’t consider myself a beer snob, I enjoy light beer on occasion, but bud light has tasted like shite for a long time.
Posted by rmnldr
Member since Oct 2013
38231 posts
Posted on 12/3/17 at 2:02 pm to
quote:

Only dipshits think Dilly Dilly is funny


Posted by Grim
Member since Dec 2013
12302 posts
Posted on 12/3/17 at 2:03 pm to
I don't really see how you could think any of the cheap domestics "taste like shite" . Taste like water, sure, but they're too diluted to possibly be offensive.
Posted by Upperdecker
St. George, LA
Member since Nov 2014
30575 posts
Posted on 12/3/17 at 2:03 pm to
I hate Bud Light, but damn this ad campaign is fantastic

Dilly Dilly!
Posted by tgrbaitn08
Member since Dec 2007
146214 posts
Posted on 12/3/17 at 2:08 pm to
quote:


Only dipshits think Dilly Dilly is funny


This
Posted by Spankum
Miss-sippi
Member since Jan 2007
56030 posts
Posted on 12/3/17 at 2:10 pm to
quote:

I don't really see how you could think any of the cheap domestics "taste like shite" . Taste like water, sure, but they're too diluted to possibly be offensive.


agreed...actually pretty good to drink if you are hot and thirsty as hell.
Posted by Grim
Member since Dec 2013
12302 posts
Posted on 12/3/17 at 2:11 pm to
Yep. God forbid a beer actually quench your thirst
Posted by DavidTheGnome
Monroe
Member since Apr 2015
29166 posts
Posted on 12/3/17 at 2:14 pm to
quote:

Miller/Coors light >>>>> bud light



Posted by tgrbaitn08
Member since Dec 2007
146214 posts
Posted on 12/3/17 at 2:16 pm to
Domestics are good for fishing, hunting, tailgating, something to pound on watching football around a fire in the backyard.

I like crafts in a bar or restaurant, have a few sitting around the house while cooking or watching TV or just relaxing.


I can drink and enjoy just about any type or brand of beer except Miller Lite. I just can’t even deal
Posted by lsuwontonwrap
Member since Aug 2012
34147 posts
Posted on 12/3/17 at 2:20 pm to
Meh
Posted by SamuelClemens
Earth
Member since Feb 2015
11727 posts
Posted on 12/3/17 at 2:21 pm to
quote:

by Spaulding Smails

Only dipshits think Dilly Dilly is funny


19 dipshits disagree with you Spal
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