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Baton Rouge nostalgia. Levis Mitsubishi I-12 at Airline.

Posted on 11/12/26 at 7:14 pm
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79445 posts
Posted on 11/12/26 at 7:14 pm
Who remembers these tv commercials?
Posted by kook
Berrytown
Member since Sep 2013
2180 posts
Posted on 11/12/26 at 7:19 pm to
Not me. But bought my first New vehicle at McPete Cheverolet. 85 S10
Posted by justjoe906
Member since Oct 2013
2709 posts
Posted on 11/12/26 at 7:22 pm to
quote:

Not me. But bought my first New vehicle at McPete Chevrolet. 85 S10

I remember them being on Scenic Hwy across from Exxon Refinery.
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
79445 posts
Posted on 11/12/26 at 7:41 pm to
Woodfin Smith Pontiac Isuzu
Posted by Hangit
The Green Swamp
Member since Aug 2014
48314 posts
Posted on 11/12/26 at 7:47 pm to
Miller-Terrell Buick was pretty damned old.
Posted by soccerfüt
Location: A Series of Tubes
Member since May 2013
77282 posts
Posted on 11/12/26 at 7:59 pm to
Bob Levis >>>> Matt Bowers
Posted by Tiger503
Member since Sep 2026
151 posts
Posted on 11/12/26 at 8:00 pm to
quote:

Woodfin Smith Pontiac Isuzu


Was located on Wooddale near Florida. Building is now a roofing supply company.

Posted by voteupdownguy
Gonzales
Member since Jan 2022
43 posts
Posted on 11/12/26 at 8:41 pm to
Randy Knaps! He was the best tv sells man of his time
Posted by RedFoxx
New Orleans, LA
Member since Jan 2009
6921 posts
Posted on 11/12/26 at 8:48 pm to


I don’t remember the Yugo, but I think they had Toyota for a little while with Oldsmobile.

Corner of Airline and Goodwood. Well, almost, that circle-k is on the corner
Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
24779 posts
Posted on 11/12/26 at 8:49 pm to
quote:

I-12 at Airline

That’s not right on the corner, right on the price.
Posted by Giantkiller
the internet.
Member since Sep 2007
26453 posts
Posted on 11/12/26 at 9:06 pm to
I remember. Who was Levis? And what happened to him? I’m gonna find out.
Posted by Giantkiller
the internet.
Member since Sep 2007
26453 posts
Posted on 11/12/26 at 9:13 pm to
ChatGPT:
quote:

I found some interesting history on Levis Mitsubishi, including what happened to the dealership and the Levis family's property. It appears the Levis family exited the Baton Rouge automobile dealership business around 2009–2010.

quote:

Before 2009: Levis Mitsubishi operated at 9330 North Interstate Drive, near I-12 and Airline Highway. The dealership later operated under the name BIG Mitsubishi. October 2009: Gerry Lane Enterprises arranged to purchase BIG Mitsubishi and move the franchise to Reiger Road, replacing its Saturn dealership, which was being phased out by General Motors. ? March 2010: Robert and Debra Levis sold the former Mitsubishi dealership property for $1.8 million to a buyer represented by commercial real estate broker Hank Saurage. ? March 2010: The family's former Levis Toyota/Team Toyota property on Florida Boulevard was also sold, with All Star Automotive planning to establish a Kia dealership there. ?

quote:


But what happened to the Levis family?
That's the part I haven't established yet.
Robert and Debra Levis are specifically identified as the sellers of the Mitsubishi property, but I haven't found reliable information explaining whether they retired, moved into another business, or simply decided to get out of automobile retailing.
One interesting detail: The family's exit coincided with the aftermath of the 2008 financial crisis, when automobile dealerships were closing nationwide. That might explain the timing, but I haven't found evidence establishing that as their reason.
And there's a little local nostalgia here: In a 2022 Baton Rouge Reddit discussion about car dealerships, someone specifically remembered Levis Mitsubishi as the best car-buying experience they'd ever had. ?
Posted by BZ504
Texas
Member since Oct 2005
14961 posts
Posted on 11/12/26 at 9:14 pm to
Matt Bowers is an Ole Miss blowhard.
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