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re: Anheuser-Busch CEO disavows Dylan Mulvaney

Posted on 5/4/23 at 10:25 am to
Posted by Traveler
I'm not late-I'm early for tomorrow
Member since Sep 2003
25606 posts
Posted on 5/4/23 at 10:25 am to
And the hole just keeps getting deeper
Posted by dbeck
Member since Nov 2014
29454 posts
Posted on 5/4/23 at 10:26 am to
I called it in an unrelated thread the other day:

quote:

All MBAs have hammered dog shite for brains. They literally learn nothing in college except how to convince other people that they should listen to their ideas. Most C level execs are waterheads who have no idea how the real world works.


There are visionaries like Musk and Jobs and then there are these business suits who do nothing useful but instead spend all day spouting corporate buzz words in an echo chamber and then wonder why their business went down the shitter. These are the kind of myopic dipshits who fired Steve Jobs and then had to hire him back because they didn't know what the frick they were doing.
Posted by chryso
Baton Rouge
Member since Jul 2008
13102 posts
Posted on 5/4/23 at 10:26 am to
quote:

The head of marketing that resigned, didnt say this. She literally said oh our beer was seen as a fratty beer and we wanted to change that.


1. The story says the marketing person is "on leave" rather than that they resigned.

2. As for the wanting to change being seen as a "fratty" beer, well, objective achieved.
Posted by therick711
South
Member since Jan 2008
25925 posts
Posted on 5/4/23 at 10:26 am to
quote:

"Never interrupt your enemy when he is making a mistake"


I suspect it is actually two things:

1) the competitors don't think they could deftly exploit this because they think the tiny minority in favor would go after them.
2) the peer competitors know that this just as easily could have been them as they likely think exactly the same on this.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
102501 posts
Posted on 5/4/23 at 10:28 am to
quote:

can I use this at my next corporate zoom meeting?


Yes. Absolutely.
Posted by SuperOcean
Member since Jun 2022
4585 posts
Posted on 5/4/23 at 10:29 am to
quote:

'We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: 


As predictable as ....Boyles law, so is corporate speak

Posted by hashtag
Comfy, AF
Member since Aug 2005
30455 posts
Posted on 5/4/23 at 10:33 am to
quote:

I suspect it is actually two things:

1) the competitors don't think they could deftly exploit this because they think the tiny minority in favor would go after them.
2) the peer competitors know that this just as easily could have been them as they likely think exactly the same on this.

Absolutely. No doubt you have a fairly decent number of #2 who are sitting their confused on why any of this affected beer sales. It's impressive how stupid some people can be in the real world.
Posted by upgrade
Member since Jul 2011
14007 posts
Posted on 5/4/23 at 10:33 am to
quote:

it’s extremely easy to switch beers. Their competitors are sold through the same stores and often on the same shelf.


A lot of people buy what they know. A lot of guys I know in the 50-70 year old range knew Budweiser and Bud Lite. They didn’t have any desire to try anything else……. Until recently. These people that were lifelong Bud Lite drinkers have dropped them cold. Brand loyalty is still a thing, until you screw up the face of the brand.
Posted by GCTigahs
Member since Oct 2014
2285 posts
Posted on 5/4/23 at 10:33 am to
quote:

They are so fricked


You know it's bad when all the old, cheap guys at the camp are willing to give up their Busch Light!
Posted by IAmNERD
Member since May 2017
21693 posts
Posted on 5/4/23 at 10:33 am to
quote:

'In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.

Posted by chinhoyang
Member since Jun 2011
25042 posts
Posted on 5/4/23 at 10:33 am to
Hopefully, businesses use this fiasco to figure out that catering to vocal "woke" groups is generally a bad business move.

After I typed that paragraph, I read about Barstool Sports firing a popular figure because he read a racial slur while quoting a song's actual lyrics.

I could see some backlash for the firing.
Posted by Sam Quint
Member since Sep 2022
6997 posts
Posted on 5/4/23 at 10:34 am to
quote:

stating it was 'not a campaign' as a letter to retailers insister it was 'just one can'.

quote:

We need to clarify the facts that this was one camp, one influencer, one post and not a campaign.

quote:

Anheuser-Busch did not intend to create controversy or make a political statement.

quote:

In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.


bullshite, bullshite, more bullshite, and ZERO fricking ownership. they made a beer can with an INFLUENCER (words have meaning) on it, and deliberately sent it to that INFLUENCER who has millions of direct followers on social media and tens or hundreds of millions of people who are aware of his existence, knowing full well that this person's entire existence centers around seeking out, generating, and thriving on attention. and they're going to tell us that it was "one can" and "not a campaign"?

i'll go put up a billboard in Times Square that says "TRANNIES ARE MENTALLY ILL" and try the "it was just one billboard" defense and see how that works for me.
Posted by Traveler
I'm not late-I'm early for tomorrow
Member since Sep 2003
25606 posts
Posted on 5/4/23 at 10:36 am to
quote:

provided by an outside agency without Anheuser-Busch management awareness or approval.


Posted by fr33manator
Baton Rouge
Member since Oct 2010
130259 posts
Posted on 5/4/23 at 10:38 am to
quote:

I suspect it is actually two things:

1) the competitors don't think they could deftly exploit this because they think the tiny minority in favor would go after them.

2) the peer competitors know that this just as easily could have been them as they likely think exactly the same on this


I agree. Still, you'd think there might be a sea change to try and capture some of that market that's on the fence and keep them.

Something simple. Something honest

"Hey, beer drinkers. Sometimes what you don't say is as important as what you do say, and a lot has been said. We want to officially say this. We want your business. We know you have a lot of choices to drink, and if you choose our American brewed beverage, we thank you, sincerely. We're a company made up of men and women just like you, trying to make a living in these hard times, and we are proud when working hands reach for our beer. We aren't gonna preach at you, we aren't gonna get political...we're gonna proudly brew and deliver the beers you want. So, cheers, here's to beers."
Posted by upgrade
Member since Jul 2011
14007 posts
Posted on 5/4/23 at 10:39 am to
quote:

Never interrupt your enemy when he is making a mistake



Miller and Coors are doing exactly what they should be doing right now.
Keep your mouth shut and sell beer. They can laugh behind closed doors if they want.
Posted by TigerCoon
Member since Nov 2005
21966 posts
Posted on 5/4/23 at 10:41 am to
Way to piss off both sides. This guy can't get out of his own way.

When this guy is canned, who gets to take credit for his scalp?
Posted by therick711
South
Member since Jan 2008
25925 posts
Posted on 5/4/23 at 10:41 am to
It seems so simple, but I'm sure in their management meetings there are people too afraid to pitch burying the Goliath that owned their market. If someone had the courage to pitch displacing inbev, there would be several idiots saying the business equivalent of we can't do that because silence is violence.
This post was edited on 5/4/23 at 10:43 am
Posted by greenbean
USAF Retired - 31 years
Member since Feb 2019
5728 posts
Posted on 5/4/23 at 10:42 am to
Too little too late. Why wait this long to back peddle? The CEO has handled this about as well as Biden handled the Afghanistan withdrawal. He needs to go.
This post was edited on 5/4/23 at 1:44 pm
Posted by Double Down
Mayor of St. George
Member since Dec 2007
7499 posts
Posted on 5/4/23 at 10:42 am to
Maybe now the mainstream media can see that we are tired of the alphabet brigade and their propaganda. Their 15 minutes of fame has been over for a while now. We need to turn our attention to the mental illness that is causing these issues in the first place. When a male becomes spokesperson for a feminine hygiene product, the train has left the rails
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
69067 posts
Posted on 5/4/23 at 10:43 am to
quote:

the felon out here calling people mouthbreathers


His time in prison gave him an affinity for dudes who look and act like girls. Probably rubs one out to Dylan Mulvaney ticktock videos daily.
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