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re: Community and the Death of Quality Network TV

Posted on 5/21/12 at 4:15 pm to
Posted by RollTigers
Member since Dec 2010
3274 posts
Posted on 5/21/12 at 4:15 pm to
I get what you're saying, but you didn't answer my question. Plus the networks don't get anything close to the type of profits off of a netflix deal as they do off of a DVD deal. Choosing to go to netflix first instead of a dvd sale is less profitable on shows that will sell a fair number of units.
Posted by glaucon
New Orleans, LA
Member since Aug 2008
5292 posts
Posted on 5/21/12 at 4:31 pm to
quote:

I get what you're saying, but you didn't answer my question. Plus the networks don't get anything close to the type of profits off of a netflix deal as they do off of a DVD deal. Choosing to go to netflix first instead of a dvd sale is less profitable on shows that will sell a fair number of units.


When talking about DVD and Netflix, we are not necessarily talking about the network and are instead of talking about the studio that produced the show for the network. The network pays the studio to produce the show and make a profit through advertising and not necessarily through the shows digital rights.

That is why btw most other NBC shows are on Netflix and Community is not. NBC studio produces most of their other commedies whereas Sony produces Community. It also makes the question of who fired Harmon interesting as Sony was who he was contracted with not NBC.

If NBC owned Community its fate would probably be far different it was as its ratings are comparable to its other comedies but as NBC doesn't get money from DVD sales, future syndication, or (maybe) digital rights it got relegated to Fridays.
Posted by Freauxzen
Washington
Member since Feb 2006
38718 posts
Posted on 5/21/12 at 4:32 pm to
quote:

I get what you're saying, but you didn't answer my question.


??

#1 - FANS are the ONLY people who BUY DVD's, and we are talking in this thread about audiences sizes and the challenges of building one on a broadcast network. Whether it is available or not on Netflix won't deter the fans. DVD's DO NOT create a significant amount of NEW FANS.

#2 - ALL DVD sales are declining, fact. BUT it will plateau out, as ATL and Cocomo mention, some people will always buy DVD's whether it is on streaming or not. This group won't change, that is your DVD group. So no, although THAT GROUP may shrink, Netflix won't significantly affect DVD sale amounts of a single show.

#3 - Streaming IS THE NEW REVENUE stream, at least it should be. If we are talking about building new fans and increasing post-season exposure. Limiting Community's exposure to DVD sales and Rentals is, well, idiotic.

If you want proof, Community is it. They have limited exposure to DVD's and Rentals (NO WAY TO WATCH THE SHOW AFTER THE SEASON IS OVER), and it has continued to suffer. They haven't cultivated a fanbase by limiting exposure to purchaseable DVD's.

Parks and Rec may be better and have a slightly bigger audience, but ALL past seasons are available on Netflix, and it has lasted for 5 years now.

Heck, I became a fan of Parks and Rec, solely because of Netflix, and then I became a regular viewer of said show. And that's not the only show that happened with. And I know I'm not alone.
Posted by Freauxzen
Washington
Member since Feb 2006
38718 posts
Posted on 5/21/12 at 4:32 pm to
quote:

That is why btw most other NBC shows are on Netflix and Community is not. NBC studio produces most of their other commedies whereas Sony produces Community. It also makes the question of who fired Harmon interesting as Sony was who he was contracted with not NBC.

If NBC owned Community its fate would probably be far different it was as its ratings are comparable to its other comedies but as NBC doesn't get money from DVD sales, future syndication, or (maybe) digital rights it got relegated to Fridays.


Good catch, that explains it.
Posted by glaucon
New Orleans, LA
Member since Aug 2008
5292 posts
Posted on 5/21/12 at 4:37 pm to
Just as a side note, I typically find networks far ahead of the curve in terms of providing digital access and integration of their shows in comparison to basic and premium cable channels.
Posted by Baloo
Formerly MDGeaux
Member since Sep 2003
49645 posts
Posted on 5/21/12 at 4:37 pm to
quote:

Hoarders gonna Hoard, even if they have NetFlix.


Man, the truth hurts. This is getting far off topic, and I do completely agree that the entertainment industry has been pretty terrible about new technologies, fighting them every step of the way usually to their own detriment and practically begging consumers to use illegal methods. When they restrict all legal methods, it just drives people to the illegal feeds.

But I want to make a quick defense of physical media. I love owning physical media over the streams because:

A) I’m not dependent on a third party to keep providing the content. No one will ever pull my DVD’s.

B) I may not have as many titles, but I have the ones I want. Sure, Netflix has a ton of titles, but only about 200 you actually want to watch.

C) I have a backup when the system inevitably crashes.

D) DVD’s are still higher quality.

I love having lots of DVD’s (and CD’s). I like owning the content without being at the tender mercies of Netflix of iTunes.
Posted by Freauxzen
Washington
Member since Feb 2006
38718 posts
Posted on 5/21/12 at 4:41 pm to
quote:

Man, the truth hurts. This is getting far off topic,


My fault. Although I thought the discussion about the idea of Quality, or ART-like, shows is also about audience, hence the discussion of building an audience.

I shall retire to my corner. It has given me an idea of two more threads though.

Posted by TigerinATL
Member since Feb 2005
62446 posts
Posted on 5/21/12 at 4:42 pm to
quote:

Plus the networks don't get anything close to the type of profits off of a netflix deal as they do off of a DVD deal. Choosing to go to netflix first instead of a dvd sale is less profitable on shows that will sell a fair number of units.



NetFlix recently signed a deal for shows from the CW that could be worth up to $1 Billion over the 4 year term. Initial reports from Time Warner suggest it is viewed as a positive arrangement.

quote:

Wednesday: Time Warner Inc. says adjusted income beat Wall Street's expectations on the strengths of the company's television and movie studio businesses. Big performers included "Sherlock Holmes: A Game of Shadows" and "Journey 2: The Mysterious Island." The Warner Bros. division also benefited from higher licensing revenue of TV shows and the availability of a CW television series on Netflix, but revenue from DVDs and other home entertainment sales fell.

LINK

I don't think NetFlix can remain $8 all you can stream forever, but with a tiered pricing set up I don't see why TV companies can't continue to make money as they move towards streaming, they just need to adjust to the new business model to find new revenue streams like Glee did with iTunes.

Less Access = More Piracy
40% of the old model > 0% of the old model
Posted by Baloo
Formerly MDGeaux
Member since Sep 2003
49645 posts
Posted on 5/21/12 at 4:42 pm to
No, it was fine in the context of building an audience, but once it became "what is the next medium?" then it's getting far afield. And my defense of the DVD is quite off topic. But I'm not giving up physical media.
Posted by glaucon
New Orleans, LA
Member since Aug 2008
5292 posts
Posted on 5/21/12 at 4:49 pm to
quote:


NetFlix recently signed a deal for shows from the CW that could be worth up to $1 Billion over the 4 year term. Initial reports from Time Warner suggest it is viewed as a positive arrangement.


I actually watch shows on the CW (it actually may be my most watched network...which is really sad) and I don't get how the digital rights could be worth that much for their catalog.
Posted by Freauxzen
Washington
Member since Feb 2006
38718 posts
Posted on 5/21/12 at 4:53 pm to
quote:

No, it was fine in the context of building an audience, but once it became "what is the next medium?" then it's getting far afield. And my defense of the DVD is quite off topic. But I'm not giving up physical media.



Well let me take it from here then:

I go back to Casablanca, not because movies aren't different (they are), but because it gets exposure, acclaim and an audience. But that comes from 70 years of talk about the film. How do you get an audience? Being able to condense 70 years of talk into 1 or 2 years of awesome hype. Maybe that's being simplistic in my comparison, but it's important to note that art CAN find an audience.

I say this because of one of my core beliefs: I believe art is quantifiable. Or better said, ART isn't a nebulous concept of quality in something. It's quantifiable, we may not know all the terms or measurables but they exist. And the whole of art is every artist looking for that quantifiable piece of the puzzle. Some people find it, Casablanca. Some people miss it. Some never try but are successful in other ways(BBT) but they aren't important to this discussion.

quote:

But what this really means is that the networks are giving up on quality television. OK, they will still turn out competent procedurals and the like, but they are ceding “art” to the cable networks. The network shows have grown progressively duller while all of the exciting work is being done on AMC, F/X, or HBO. Those of us who look for quality television will completely abandon the networks in the search of said quality. This is the Golden age of Television, and it’s happening without the networks. Tell me, is that actually good for business? The Big Four don’t have room for Community, Justified, Mad Men, and the like?


I'm going to disagree, because they don't make the shows, they just promote them and allow them to be on their medium. If we are talking strictly about "Artistic" shows, we'll never lose those. Artists aren't going away. I think that although we can be pessimistic, there is an ebb and flow to this problem. They still take chances, but sometimes they just don't understand how to handle a show (and that's the discussion about next format and medium. The problem with Community IS the highly mobile and technologically adapt audience they will not watch a show on their arse at one time per week).

Great art is great for a reason, and WILL find its audience. And broadcast will see that eventually. Rinse and repeat.
This post was edited on 5/21/12 at 4:55 pm
Posted by TigerinATL
Member since Feb 2005
62446 posts
Posted on 5/21/12 at 4:55 pm to
quote:

I don't get how the digital rights could be worth that much for their catalog.


They do seem to be paying for episodes based on how popular the shows are.

quote:

People familiar with the deal agreed Netflix could ultimately end up paying close to $1 billion. However, the final worth of the contract won't be known for years and could be much less as it will be determined by how well the CW's programming performs. Netflix is buying rights to repeats of current and future series on the network, and the longer the shows stay on the air and performs well, the more the subscription video company will pay for streaming rights.

For example, Netflix is paying in the neighborhood of $600,000 an episode for "Gossip Girl," an established show, but will initially pay much less for newer or lower-rated CW programs, people familiar with the pact said. The window between when a new episode of a CW show appears on the network and then ends up on Netflix could be as long as a year.

LINK

And it also looks like the CW sees NetFlix as a new distribution channel for shows that don't do as well in syndication.

quote:

"Serialized dramas do not have the same value" in reruns, Moonves said.

But fans of such shows do flock to services such as Netflix, where they can watch multiple episodes on their own schedule rather than having to wait days or weeks between episodes.

"This deal validates the programming strategy of the network," Rosenblum said.

Posted by glaucon
New Orleans, LA
Member since Aug 2008
5292 posts
Posted on 5/21/12 at 5:00 pm to
quote:

I'm going to disagree, because they don't make the shows, they just promote them and allow them to be on their medium. If we are talking strictly about "Artistic" shows, we'll never lose those. Artists aren't going away. I think that although we can be pessimistic, there is an ebb and flow to this problem. They still take chances, but sometimes they just don't understand how to handle a show (and that's the discussion about next format and medium. The problem with Community IS the highly mobile and technologically adapt audience they will not watch a show on their arse at one time per week).

Great art is great for a reason, and WILL find its audience. And broadcast will see that eventually. Rinse and repeat.


I honestly think that their is more hope for the broadcast networks than yall are giving them. It sucks that they cancel shows we believe are good but it is not all doom and gloom. There have been allot of rather bold choices on networks in recent years that just have not paned out for one reason or another. Seriously, as the networks on the whole get lower they will start to rival some of their cable rivals as the money is still better on a network show.
Posted by Scoop
RIP Scoop
Member since Sep 2005
44583 posts
Posted on 5/21/12 at 5:15 pm to
It's really not that complicated. Network TV is like the shitty top 40 radio stations that play stuff with broad commercial appeal for the shallow masses.

Community doesn't fit into network TV. According to Jim and Two and a Half Men are what fits.

Sure, you can have funny network shows like Modern Family and The Office, but they don't push the envelope like Community does. Plus, a show like Community is going to have it's rating hurt by the kind of audience it attracts. I've never watched a single episode of Community on TV and I'm a huge fan. I've watched it either on Hulu or the NBC iPad app. There are many, many Community fans just like that I'd venture to guess.
Posted by Baloo
Formerly MDGeaux
Member since Sep 2003
49645 posts
Posted on 5/21/12 at 5:23 pm to
quote:

If we are talking strictly about "Artistic" shows, we'll never lose those. Artists aren't going away.

Of course not. They are just going to cable. There's just too much money at stake on a network show to take bold risks. It's not worth it. Play it safe and up the middle. Hope you get a quality show like the Good Wife which is still quite traditional.
Posted by Freauxzen
Washington
Member since Feb 2006
38718 posts
Posted on 5/21/12 at 5:29 pm to
quote:

Of course not. They are just going to cable. There's just too much money at stake on a network show to take bold risks. It's not worth it. Play it safe and up the middle. Hope you get a quality show like the Good Wife which is still quite traditional.


Let's rewind, using your criteria, that artistic shows are fading on broadcast:

How many truly artistic shows were there on television in let's say 15 years ago, so 1997?
Posted by ProjectP2294
West St. Louis County
Member since May 2007
79183 posts
Posted on 5/21/12 at 5:32 pm to
quote:

Sure, you can have funny network shows like Modern Family and The Office, but they don't push the envelope like Community does.

The Office was a pretty novel idea when it first hit NBC. Obviously they didn't come up with the concept, but it was innovative for it's time.

I prefer shows that take chances and try to be different more often than not, but even shows like Modern Family and Parks, that are pretty derivative, can still be good shows.
Posted by ProjectP2294
West St. Louis County
Member since May 2007
79183 posts
Posted on 5/21/12 at 5:42 pm to
quote:

How many truly artistic shows were there on television in let's say 15 years ago, so 1997?


Here is the broadcast schedule for the fall of '97. Only networks. LINK

X-Files and Homicide might be the only ones on there that qualify, and that might be stretching it.

Sidenote: King of the Hill, South Park, and Oz all premiered in '97.
Posted by Baloo
Formerly MDGeaux
Member since Sep 2003
49645 posts
Posted on 5/21/12 at 5:45 pm to
Not many. I tried to see what was on air, and I found the top 20:
LINK

ER was at the end of its creative peak, but it was still a great show in 1997.
Seinfeld for sure, maybe Friends which was at least a genre defining show.
NYPD Blue was massively overrated, and far inferior to Homicide, which was on the air then, but near the end of its run.
The Drew Carey Show had fits of insane brilliance. I’d definitely include it.
The X-Files.

Aha, looked up on wiki. What else?

Roseanne and Married with Children ended their runs, mainly out of gas. Buffy started up, but the WB barely counts. The Simpsons was at the peak of its powers. That’s about it. I think Cracker was years ahead of its time, but poorly executed.
Posted by glaucon
New Orleans, LA
Member since Aug 2008
5292 posts
Posted on 5/21/12 at 5:45 pm to
quote:

Let's rewind, using your criteria, that artistic shows are fading on broadcast:

How many truly artistic shows were there on television in let's say 15 years ago, so 1997?


Homicide and you could make a case for the X-Files, NYPD Blue, ER, and Sienfield. A year later you have Sports Night. I would probably argue there are more, better shows on network tv now than there work a fifteen years ago. More when you consider that networks have tried to become more like cable networks recently with allot of their failed shows (and by that I don't mean community but stuff like Lonestar and Awake) with the exception of CBS and even then, seriously, if Vegas was on FX, AMC, or HBO, I would be incredibly hyped for it. NBC would actually like FX and AMC numbers for shows like Sons of Anarchy and Walking Dead.
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