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jlovel7
USA Fan
Louisiana
Member since Aug 2014
14286 posts
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Let’s talk tv contracts that networks/cable companies are sorely regretting
So seeing the college football numbers and the current state of the CFP has me thinking; Disney really has to regret a lot of the huge contracts ESPN signed with sports leagues right? They signed a lot of these at the height of the 2000s sports bubble or towards the tail end of the golden years, especially in college football.

Things feel like they’re trending overall down for the sport. It’s getting less and less regional interest and even with people stuck at home the championship game was worse than the previous all time low by like 25% viewership. I think the previous low was 24M and thus one was 18M.

The SEC is about to sign a deal with them and I think weekly SEC game of the week viewership is strong, but how about elsewhere? I imagine Monday night football for the cost they pay for it isn’t worth it. The SEC network I imagine isn’t worth today what it was thought it would be at this point when it first launched right? Or does SEC football keep that channels viewership afloat?

I don’t watch or follow the NBA outside of lightly on this board so not sure how their viewership is doing other than that their Christmas numbers were down this year (but also competing with the NFL).

Not sure about MLB and not worried about hockey because it’s never gotten big enough to create a contract bubble.


Hook Em Horns
Texas Fan
350000 posts
Member since Sep 2010
13636 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
Longhorn network. End thread.


Bench McElroy
Member since Nov 2009
31480 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
All of them except the NFL. Sports television ratings are going to get worse and worse with the explosion of streaming and other entertainment options available.


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80
DBG
New Orleans Saints Fan
vermont
Member since May 2004
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re: Let’s talk tv contracts that networks/cable companies are sorely regretting
The NBA contract is playing the long game with the younger demographic


PhillyTiger90
Rutgers Fan
Member since Dec 2015
5604 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
College football is becoming the NBA where only 7-8 teams really have a chance at the title year in and year out. There’s no excitement to watch SEC School vs Ohio St/Clemson every single year

They’re going to have to expand the playoffs at some point to start giving some of these other teams a chance in order to get new viewers watching. 98% chance you’ll never get a Loyola-Chicago, George Mason, Davidson type of Cinderella run in football but the chance has to be given.
This post was edited on 1/13 at 8:47 am


Prominentwon
Houston Astros Fan
LSU, McNeese St. Fan
Member since Jan 2005
89257 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
MLB is really fricking themselves over (and everyone else) with their blackout policies. It’s archaic and completely unnecessary


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221
TheeRealCarolina
South Carolina Fan
Member since Aug 2018
10695 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
The CFBNCG shouldn’t be on a Monday Night and it shouldn’t be on cable.


crazyLSUstudent
LSU Fan
391 miles away from Tiger Stadium
Member since Mar 2012
3816 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

Longhorn network. End thread.




How is that thing still alive?
This post was edited on 1/13 at 9:20 am


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52
Tigerfan1274
Member since May 2019
702 posts
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re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

The CFBNCG shouldn’t be on a Monday Night and it shouldn’t be on cable.


Agree. Sunday night would be good but NFL has it now.


Froman
New Orleans Pelicans Fan
Baton Rouge
Member since Jun 2007
30232 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

The NBA contract is playing the long game with the younger demographic


This is going to pay off for them because young people love the NBA. Due to the league’s stupid local tv contracts, viewership looks worse than it is because illegal streams are insanely popular.


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TigerintheNO
LSU Fan
New Orleans
Member since Jan 2004
35139 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

They’re going to have to expand the playoffs at some point to start giving some of these other teams a chance in order to get new viewers watching


the games are blowouts, expanding the playoffs will only make it worse.

this year
#5 A&M was already blown out by #1
#6 OU is blowout every year in the playoff, gave up 7 TDs in the 1st half last year
#7 lost two games in a row, including last week #1


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TheeRealCarolina
South Carolina Fan
Member since Aug 2018
10695 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

Agree. Sunday night would be good but NFL has it now.


Saturday. At worst, Friday.


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Dr RC
Alabama A&M Fan
The Money Pit
Member since Aug 2011
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re: Let’s talk tv contracts that networks/cable companies are sorely regretting
The SEC is going to regret ceding all contracts to ESPN.

ESPN's game coverage is getting increasingly worse, they are beginning to force games onto ESPN+, the conference is no longer the #1 featured game on it's own OTA network which is a major decrease in prestige, and it's a lock that ESPN will eventually force games into Friday and Thursday night time slots.


castorinho
Oklahoma Fan
13623 posts
Member since Nov 2010
73480 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

The SEC is going to regret ceding all contracts to ESPN.
they're going to regret making a shite ton of money?


Dr RC
Alabama A&M Fan
The Money Pit
Member since Aug 2011
46833 posts
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re: Let’s talk tv contracts that networks/cable companies are sorely regretting
The money won't matter in the long run when the product is dying a slow death due to the way ESPN is ruining college football.



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40
Mizz-SEC
Missouri Fan
Inbred Huntin' In The SEC
Member since Jun 2013
16103 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

The CFBNCG shouldn’t be on a Monday Night and it shouldn’t be on cable.

This is the primary reason I hated to see the SEC contract with CBS end.

It's always good to have some of your product on OTA television. It helped build the NFL.
This post was edited on 1/13 at 1:06 pm


OldmanBeasley
USA Fan
Member since Jun 2014
3671 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

This is going to pay off for them because young people love the NBA

I’m not sure this is true


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80
TigerintheNO
LSU Fan
New Orleans
Member since Jan 2004
35139 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
NBC- Sunday night football didn't do well this year

Thanksgiving game last year(New Orleans/Atlanta) 1MM for 30 second spot, this year was free.

quote:

NBC was perhaps the hardest-hit this Thanksgiving, typically a big day for NFL viewership. The Ravens-Steelers game, which originally cost advertisers an average of $1 million for 30 seconds of commercial time, drew only 11 million viewers, almost a 50% decline from the audience for last year’s Thanksgiving game on NBC.

Some Thanksgiving advertisers that appeared in the NBC game on Wednesday didn’t pay at all, instead accepting the commercial time as a make-good for games earlier in the season that delivered disappointing ratings, according to people familiar with the matter.

“We’ve worked with every one of our partners individually to find what works best for them,” an NBC Sports spokesman said in an email. “We will have delivery solutions for all of our NFL advertisers this season.”




The Networks (NBC/FOX/CBS/ABC-ESPN) need the NFL ratings to be up by 15% to make good on the decline in ratings for NCAA/NBA/MLB/PGA/NHL, instead they were down by 7%.


But none of that matters because the ratings decline wasn't as bad non sports primetime TV. People stop watching CSIs, FBIs shows.... in greater numbers than live sports.


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00
Black n Gold
Duke Fan
Member since Feb 2009
14232 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
quote:

Longhorn network. End thread.


Yeah Texas football hasn't been very good, but has that translated to money lost for the Longhorn network?


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LSUBoo
Houston Astros Fan
Knoxville, TN
Member since Mar 2006
86613 posts

re: Let’s talk tv contracts that networks/cable companies are sorely regretting
Fox paying $400M for the 2018 & 2022 Men's World Cup only to then have the US team not qualify for 2018.

Ouch.


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