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re: Format change on The Score 1210 AM...WSKR ?

Posted on 1/1/12 at 9:58 pm to
Posted by pensacolapro
Member since Dec 2011
11 posts
Posted on 1/1/12 at 9:58 pm to
1210 the Score existed because it was part of the transaction when Gulfstar bought the River in 1996. It was Christian at the Music at the time but was flipped when the renewed LSU contract mandated women's basketball. It wasn't going on Wynk, wfmf, or River. The signal is so bad that independent contractors were the best way to break even.

The only chance for independent contractors is the 1,000 watt KKAY 1590 who by the way makes its money from gospel.

As far as ratings go. Moscona finished 5th in the fall book last year in adults 25-54 ahead of Wynk, tiger country, wjbo, river. 5th in men and women ... That equals cash fellas.

Songe and Ott was there best rated day part. Gonna be interesting what happens. The right mix of local and national shows is what big market stations are doing. 104.5 needs another local show.

Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
78368 posts
Posted on 1/1/12 at 9:58 pm to
quote:

How many people in BR do you think would've listened to 1210 IF they knew it existed?


I knew it existed and never listened. Mainly because the shows didn't appeal to me. I love LSU, but don't want to hear the same BS all day every day. It was the equivalent of reading the MSB board and getting opinions, but never going to ESPN, or the like, to get any real info on the game being talked about.
Posted by Methuselah
On da Riva
Member since Jan 2005
23350 posts
Posted on 1/1/12 at 9:59 pm to
I wonder how WWL in New Orleans does it. They seem to have pretty much nothing but local stuff -talk during the day and sports at night. I guess it's paid people as opposed to renting out airtime.

Probably their size makes it work. And of course the Saint's games.
Posted by BilJ
Member since Sep 2003
162902 posts
Posted on 1/1/12 at 9:59 pm to
I think a solid 1210 line up would have been...
Jordy in the morning
Dan Patrick
Buddy for only 2 hrs
Rome
Ott for the drive home afternoon slot
Posted by BilJ
Member since Sep 2003
162902 posts
Posted on 1/1/12 at 10:01 pm to
I can see them doing a morning show. I'd imagine cowherd and svp do pretty well around here, so I don't see them bumping either of those.
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
78368 posts
Posted on 1/1/12 at 10:02 pm to
quote:

Buddy for only 2 hrs


About two hours too much
Posted by BilJ
Member since Sep 2003
162902 posts
Posted on 1/1/12 at 10:04 pm to
yeah well I was doing a best case for them, had to put buddy somewhere.
Posted by IIxxBREADxxII
Baton Rouge
Member since Dec 2011
9777 posts
Posted on 1/1/12 at 10:04 pm to
Chris Landry will be fine, he scouts talent for college and pro football. This isnt the first time this has happened though. There used to be Team1300 am, wich if memory serves me correct had Jimmy Ott and other locals. Jimmy was also on another am station that had its tower wiped out by Gustav. It wouldnt surprise me to see at least a few of these shows to join another Am station probably with Sporting News Radio. Brando would sell really well in Baton ROuge, hes objective but is basically a Louisiana homer and hasnt forgot where he came from. I dont think we have heard the last of the Bud Man or "Sports Babe"
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
78368 posts
Posted on 1/1/12 at 10:04 pm to
quote:

I can see them doing a morning show. I'd imagine cowherd and svp do pretty well around here, so I don't see them bumping either of those.


Not sure if the numbers support it, but DP should dominate Cowherd if they were head to head in the late morning.
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 1/1/12 at 10:05 pm to
WWL has a variety format -- mostly news talk and current affairs -- that is simulcasted on FM ... totally different set up .. plus it is 50,000 watt clear channel station that reaches Iowa at night .. different game ..
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 1/1/12 at 10:07 pm to
WJBO lost LSU in 1997 .. before 1210 moved under their umbrella .. WSKR's ratings aren't on the same page as 104.5's .. That's a horrible indictment in and of itself ..
This post was edited on 1/1/12 at 10:10 pm
Posted by BilJ
Member since Sep 2003
162902 posts
Posted on 1/1/12 at 10:08 pm to
1210 used to air Brando's show before bumping it for condo
Posted by hashtag
Comfy, AF
Member since Aug 2005
33616 posts
Posted on 1/1/12 at 10:10 pm to
Ott and Buddy were horrible. It was only a matter of time. You had the choice of listening to Mascona interview coaches, radio broadcasters, and other people within not only LSU but also the team LSU played, or listen to mfp call Ott James, and Buddy talk about spicy sausage.

On Mascona, I've heard interviews with people of significance in the sports world, like Kirk Herbstreit. With Buddy, I have to hear some waitress at some crappy restaurant give her opinion on the QB situation.
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
69162 posts
Posted on 1/1/12 at 10:10 pm to
quote:

I think a solid 1210 line up would have been...
Jordy in the morning
Dan Patrick
Buddy for only 2 hrs
Rome
Ott for the drive home afternoon slot


Would have loved this. I agree with keeping Cowerd and SVP. I'd be unhappy if they took away either. Mike and Mike is cool and all ... but take that. Or Brian Kenny at night. More local programming on the weekend would be a nice change. ESPN national talk on the weekends is pretty poor.
This post was edited on 1/1/12 at 10:13 pm
Posted by pensacolapro
Member since Dec 2011
11 posts
Posted on 1/1/12 at 10:11 pm to
Tigah, you are correct about 1997 being the year wjbo lost it but trust me, 1210 was in their umbrella. I was a DJ there then and handled the imaging.
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
69162 posts
Posted on 1/1/12 at 10:14 pm to
What's your next move gonna be Buddy?
Posted by moneyg
Member since Jun 2006
63002 posts
Posted on 1/1/12 at 10:15 pm to
quote:

in a day and age when a station almost needs to bill $40,000 to $70,000 a month


Where is this cost?
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 1/1/12 at 10:16 pm to
1210 and 96.1 were together in DS .. They weren't tied in with WJBO and LSU at that time ..
Posted by Methuselah
On da Riva
Member since Jan 2005
23350 posts
Posted on 1/1/12 at 10:17 pm to
Ok - I guess the next question (for everyone who cares to take a shot at it) is:

Predict the future of talk radio in BR, say at the time of the BCS game, and then say at the start of next football season.
Posted by IIxxBREADxxII
Baton Rouge
Member since Dec 2011
9777 posts
Posted on 1/1/12 at 10:18 pm to
It would be hard for 104.5 to get a consistent show after 6pm because of Tiger Rag radio(great show imo) on Tuesdays, Tiger-zone on Wednesdays and The Jaguar Journal on Thursdays. I say if they do add another local they should take Cowherds time slot. Herd is way overexposed and I really dont think there is a huge BR majority that actually enjoy him rather than observe and tolerate his jargon. SVP is seriously entertaining and always shows love to Les Miles frequently. Fade that into Scona and I think you have a perfect lineup that is professional and on FM. Just my two cents
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