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Did you know that all 32 NFL Owners have a joint investment account called 32 Equity?
Posted on 10/21/26 at 1:19 pm
Posted on 10/21/26 at 1:19 pm
I did not know about this and found it interesting. No wonder the owners love Goodell
quote:
The NFL launched an investment fund called 32 Equity back in 2013 with $1 million from each team owner.
Team owners have doubled down several times since, and 32 Equity has now raised more than $250 million.
The strategy is simple: the NFL invests in companies, helps them grow through NFL deals (think: data, licensing, sponsorships), and then benefits as a shareholder, profiting off both sides of the transaction.
In 2017, the NFL acquired a 3% stake in Fanatics at a $3.17 billion valuation. Fanatics works with the NFL on everything from merchandise and trading cards to hospitality and retail, and is now a $30 billion company.
Other investments include Hyperice, CLEAR, NOBULL, Skillz, Genius Sports, EverPass, and Appetize, with multiple companies producing nine-figure returns.
Now the NFL is doubling down again, announcing yesterday that it is partnering with private equity giant General Atlantic ($130B AUM) on a new investment fund.
By becoming a general partner in this fund, the NFL will get paid to manage other people's money (management fees and carry), and team owners won't have to share any of that money with players (because private equity investments aren't included in revenue sharing).
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If tweet fails to load, click here. Posted on 10/21/26 at 1:21 pm to Fun Bunch
Pretty clever
Posted on 10/21/26 at 1:21 pm to Fun Bunch
Every day I hate the NFL more.
Posted on 10/21/26 at 1:23 pm to Oilfieldbiology
quote:
Every day I hate the NFL more.
Why would you hate them for this?
Truly perplexed by this response
Posted on 10/21/26 at 1:25 pm to Fun Bunch
Because I hate everyone with private equity as a starter and will move off that position once the individual has proven to not be a soulless blood sucker.
Secondly, I don’t need a second reason. It’s my opinion
Secondly, I don’t need a second reason. It’s my opinion
Posted on 10/21/26 at 1:32 pm to Oilfieldbiology
quote:
Because I hate everyone with private equity
Man, you must hate a lot of people.
Posted on 10/21/26 at 1:33 pm to RummelTiger
Yep
Posted on 10/21/26 at 1:38 pm to Oilfieldbiology
How is this wrong
Posted on 10/21/26 at 1:39 pm to Oilfieldbiology
quote:
Every day I hate the NFL more.
It's no different than any other corporate VC arm. Same model.
Posted on 10/21/26 at 1:43 pm to usc6158
quote:
It's no different than any other corporate VC arm. Same model.
The key difference is that the investment comes from the NFL owners personally (Company 1), rather than from the NFL itself (Company 2), allowing them to potentially bypass the league's revenue-sharing structure.
Essentially, the owners benefit from two separate entities: Company 1, through which they personally invest in businesses, and Company 2 (the NFL), which then chooses to partner with, promote, or invest in those same businesses.
By leveraging the NFL's massive platform and influence, Company 2 significantly increases the value of businesses in which Company 1 already holds an ownership stake.
In other words, the owners use the NFL's collective resources to increase the value of their private investments, while keeping the financial upside outside the league's traditional revenue-sharing structure.
This post was edited on 10/21/26 at 1:45 pm
Posted on 10/21/26 at 1:45 pm to Oilfieldbiology
quote:
Because I hate everyone with private equity as a starter and will move off that position once the individual has proven to not be a soulless blood sucker.
What do they have to do to prove it to you
Posted on 10/21/26 at 1:45 pm to CatfishJohn
quote:
The owners essentially have two companies and one (the NFL/Company 2) chooses to use/invest in companies that Company 1 is a shareholder/investor in and significantly increases their value.
It’s not dirty, but it’s standing right next to the mud puddle
Posted on 10/21/26 at 1:47 pm to ShaneTheLegLechler
This board will take anything and turn it into something 
Oh hey did you know the owners started investing in companies together, this is rather interesting.
Random MSB Poster: GAAAAHHHHHHHHHHHHH
Oh hey did you know the owners started investing in companies together, this is rather interesting.
Random MSB Poster: GAAAAHHHHHHHHHHHHH
Posted on 10/21/26 at 1:47 pm to ShaneTheLegLechler
quote:
What do they have to do to prove it to you
Not be a soulless blood sucker that buys up a business and immediately raises prices while making the product worse, only to “right size” at every opportunity and eventually sell the company all while burdening existing operations with extra debt.
Eta
This is my last response on my feelings regarding PE. That’s not the point of this thread and I’ve already derailed it enough.
This post was edited on 10/21/26 at 1:48 pm
Posted on 10/21/26 at 1:47 pm to CatfishJohn
I feel like MLB had something similar that brought about MLBAM, which created such an efficient streaming technology that it ended up being sold to Disney to be the chassis for Disney Plus.
Posted on 10/21/26 at 1:47 pm to Oilfieldbiology
quote:
It’s not dirty, but it’s standing right next to the mud puddle
I think LSU might be planning something similar with booster money and use the proceeds to enrich the pockets of boosters and simultaneously support NIL.
But those details have been sparse.
Posted on 10/21/26 at 2:01 pm to Fun Bunch
Do pro players unions do the same?
Posted on 10/21/26 at 3:29 pm to ShaneTheLegLechler
quote:
Do pro players unions do the same?
Would be a lot trickier.
What would they invest in that they could essentially guarantee would be a success? NFL hired Fanatics, for example, which increased the value after the owners invested.
And there are a lot of players - how much would they each contribute?
Posted on 10/21/26 at 5:40 pm to Fun Bunch
The “no call” was an economic decision. 4 Southern California refs called the game for the Rams, the new stadium, and the new Los Angeles market.
Posted on 10/21/26 at 5:53 pm to Fun Bunch
quote:
Why would you hate them for this? Truly perplexed by this response
I think it’s fair to ask if things like this lead to worse outcomes for fans. Fanatics apparel for example is horrible. Does the NFL having an equity interest create a conflict of interest between best product and product the owners have an interest in?
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