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Why are CVS and Walgreens stores always close to each other?
Posted on 11/3/10 at 6:33 pm
Posted on 11/3/10 at 6:33 pm
Thanks
Posted on 11/3/10 at 6:36 pm to robce22
Same reason many Home Depot's are close to Lowe's.
Posted on 11/3/10 at 6:42 pm to robce22
1. GIS data identifies that location as the most ideal for that retail idenity.
2. Prevalent marketing theory: consumer identifies a location as being where a certain type of store is (pharmacy, hotels, grocery) and will simply pick one at random each time. Essentially it supersedes brand loyalty.
2. Prevalent marketing theory: consumer identifies a location as being where a certain type of store is (pharmacy, hotels, grocery) and will simply pick one at random each time. Essentially it supersedes brand loyalty.
Posted on 11/3/10 at 6:43 pm to Bob Sacamano
Thanks!
This post was edited on 11/3/10 at 6:44 pm
Posted on 11/3/10 at 6:45 pm to robce22
quote:
What is the thinking behind this business model?
See above.
The American consumer is driven by convenience. So say you walk into Home Depot and they are out of your item and the clerk notes it will be restocked tomorrow.
You don't wait for it, you drive 1/2 mile down the road to Lowes and get it.
Posted on 11/3/10 at 9:02 pm to robce22
Walgreens spends all kinds of boatloads of the money and time doing market research and realestate diligence.
CVS just plops down next door.
CVS FTW.
CVS just plops down next door.
CVS FTW.
This post was edited on 11/3/10 at 9:03 pm
Posted on 11/4/10 at 7:11 am to robce22
Burger King and Mc's in the same area, same thing.
Posted on 11/4/10 at 8:25 am to robce22
Same reason McD and BK are close, Popeyes and Church's, etc etc. Competition and customer overflow.
Posted on 11/4/10 at 9:12 am to Golfer
quote:
convenience
Pretty much priority #1 in virtually every decision I make. Time value of life is infinitely more powerful (over me) than the time value of money.
Posted on 11/4/10 at 10:06 am to LSUDad
If I remember correctly from marketing, the fast food joints, and restaurants in general benefit from being grouped together instead of standing alone. The thinking is that it becomes a destination location when multiple items or choices can be found and people will travel to eat there. Therefore the individual stores benefit from having competition.
Posted on 11/4/10 at 10:40 am to wickowick
Same reason why you have gas stations both next door and across the street.
Posted on 11/4/10 at 1:03 pm to Bob Sacamano
quote:
Same reason many Home Depot's are close to Lowe's.
This is true in many cases, but you'll find it even more true when you compare Lowes to Wal Mart.
Posted on 11/4/10 at 2:49 pm to robce22
quote:
Why are CVS and Walgreens stores always close to each other?
Same reason all the hookers are on Decatur St.

Posted on 11/4/10 at 2:53 pm to kbro
quote:
Same reason all the hookers are on Decatur St.
I didn't understand before, but I do now. I do Now.
Posted on 11/5/10 at 3:36 pm to LSUAfro
I remember reading an article back in 2001 that talked about how much money McDonalds spends on research before they open a store. The article quoted some big wig at Burger King who said something on the lines of "we don't spend any money researching store locations, we figure if it's good enough for McDonalds it's good enough for us.
Posted on 11/5/10 at 8:14 pm to DieSmilen
McDonalds is a real estate company that happens to sell hamburgers.
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